Positive Impact of Ourika Gardens
A SOCIAL PROGRAM FOR WOMEN
YSL Beauté combines an innovative working approach with a responsible supply model. It relies on the expertise of local communities to obtain authentic, natural ingredients such as the famous saffron pistils used in its Or Rouge range, which launched in 2014.
YSL Beauté has developed a social program to promote the unique skills of local women and help them gain extra knowledge. Within the Ourika Gardens, YSL Beauté supported the creation of a cooperative of 32 women to care for each and every plant. A program was specially created to champion their artisanal knowledge and their community to help them acquire new skills and support their financial independence. In just three years, this unique community has doubled its revenue and promoted women’s empowerment in the region.
"Yves Saint Laurent has always been
about empowering women. Through
these gardens, and the revenue the
cooperative generates, the 32 women
have been able to significantly improve
their standard of living."
GO DEEPER WITH OUR STORIES
a vibrant heritage
Growing today for a better
approach for the future of YSL Beauté.
Abuse is not love
partner violence in partnership with
local non profit organizations.
Rewild our earth
the environment in partnership with
Reduce our impact
and offer more sustainable products.