Positive Impact of Ourika Gardens
IMPACT POSITIVELY
LOCAL COMMUNITIES
A SOCIAL PROGRAM FOR WOMEN
YSL Beauté combines an innovative working approach with a responsible supply model. It relies on the expertise of local communities to obtain authentic, natural ingredients such as the famous saffron pistils used in its Or Rouge range, which launched in 2014.
YSL Beauté has developed a social program to promote the unique skills of local women and help them gain extra knowledge. Within the Ourika Gardens, YSL Beauté supported the creation of a cooperative of 32 women to care for each and every plant. A program was specially created to champion their artisanal knowledge and their community to help them acquire new skills and support their financial independence. In just three years, this unique community has doubled its revenue and promoted women’s empowerment in the region.
"Yves Saint Laurent has always been
about empowering women. Through
these gardens, and the revenue the
cooperative generates, the 32 women
have been able to significantly improve
their standard of living."
Caroline Nègre,
Scientific Director
GO DEEPER WITH OUR STORIES
Morocco:
a vibrant heritage
In Morocco, the country where Mr Saint Laurent rediscovers his creativity, YSL Beauté invites you to discover the Ourika Gardens.
Growing today for a better
tomorrow
Dig deep into our innovative and sustainable
approach for the future of YSL Beauté.
approach for the future of YSL Beauté.
OUR COMMITMENTS
Abuse is not love
Global program to fight against intimate
partner violence in partnership with
local non profit organizations.
partner violence in partnership with
local non profit organizations.
Rewild our earth
Global program to protect and restore
the environment in partnership with
NGO.
the environment in partnership with
NGO.
Reduce our impact
Reduce our use of natural resources
and offer more sustainable products.
and offer more sustainable products.
