PUSH THE BOUNDARIES
YSL BEAUTY LAUNCHES A DOCUMENTARY SERIES
OF PEOPLE LEADING THE CHANGE
As M. Saint Laurent once said, ‘I participated in the transformation of an era’.
In 2021, we become part of creative and cultural movements where talented people dare to play with the limits of society. We believe that the boundaries of society are not fixed. So, in recognition of today’s seismic cultural shift, we join the wave of change in support of those with the courage to stand out from the crowd.
“Push The Boundaries” has been created to
empower and support daring people who are
surpassing society’s limits in order to create
change.
Stephan Bezy,
International General Manager at YSL Beauty
#PUSHTHEBOUNDARIES WITH
YSL Beauty believes that the boundaries of society are not fixed. So, in recognition of the seismic cultural shift taking place today, the brand prepares to join the wave of change in support of those with the courage to stand out from the crowd and shatter the boundaries society has imposed upon them with the documentary “Push The Boundaries”.
UPCOMING EPISODES
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KITTENSKittens has surpassed the boundaries set before her, and has positioned themselves to help others do the same through PWR.
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JAXON WILLARDTO JAXON, DANCE IS MORE THAN MOVEMENT – IT IS AN UNSPOKEN LANGUAGE.
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CHLOÉ CAILLETChloé taught herself the skills she needed to forge her own path in life and is encouraged that other women in the industry are now being taken more seriously.
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JASMINE ASIAAs a child, Jasmine found it hard to make friends. Gaming made her feel better - like she belonged in her world of her own making.
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JÚLIA PERICAS ANTONA radical force to be reckoned with, Spanish dancer @juulsperi is fearless when it comes to her moves. Her electric energy is coming your way.
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VALENTINA VERNIAFor @shadesofbanana, dance is an artistic expression that allows her to communicate with her body, with highly-energetic movements that tell a story without words. What's your secret for pushing the boundaries?
STEPHAN BEZY
INTERNATIONAL GENERAL MANAGER
AT YSL BEAUTY
Find out why YSL Beauty decided to take this initative to empower others to lead the change.
WHY WAS IT IMPORTANT FOR YSL BEAUTY TO CREATE
THE PUSH THE BOUNDARIES DOCUMENTARY SERIES?
We thought: What if we could push the boundaries and accompany people who move society forward, just as Monsieur Saint Laurent did? “Push The Boundaries” has been created to empower and support daring people who are surpassing society’s limits in order to create change.
WHY DO YOU THINK A NEW GENERATION IS DRIVING
CHANGE RIGHT NOW?
New beginnings are taking place all around the world. Some of them are silent; others are more obvious. The current situation calls upon us to review our relationship with ourselves and others. We want to support these daring code-breakers by empowering their creativity, helping them become even more visible and anchoring them in their own culture, so they can continue to influence others among their community.