DROP THE LOOK
EPISODE 3
A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED
BY TOM PECHEUX
To celebrate the ever-evolving nature of beauty and the endless creative possibilities makeup
brings, YSL Beauty launches a new video campaign that sees Global Beauty Director Tom
Pecheux reimagine social media’s most influential trends through a couture lens that can only
be YSL. Each episode launches a new makeup look.
Get the 90’s couture smokey look
In this look, Tom Pecheux interprets the classic smokey look with a signature
YSL edge. With model Loli Bahia, discover makeup pairings and tips that tread
the line between soft and hard, modern and classic – with a reinvented
take of the classic, retro makeup trend.
S T E P 1

START WITH
DEWY SKIN
START WITH DEWY SKIN
Perfect your skin with All Hours Foundation, buildable to full coverage with 24HR wear for the soft-focus matte look.
S T E P 2

GET THE
90’S GAZE
GET THE 90’S GAZE
Give your gaze an edge with Satin Crush Mono Eyeshadow. Bring boldness to your eyes with the creamy, blendable pigment. Enhance your look in a single stroke with a range of colors.
Turn up the volume with Lash Clash Extreme Volume Mascara, for +200% volume and instantly thicker looking lashes. The deep black finish adds a bold, dramatic look to eyes. Volume in just five strokes.
S T E P 3

FINISH
YOUR LOOK
FINISH YOUR LOOK
Dress your lips in intense color with
The Bold High Pigment Lipstick.
Elevate your statement look with an audacious satin stroke of couture for full coverage color.
TRY ON THE
SMOKEY
LOOK VIRTUALLY
