DROP THE LOOK
EPISODE 1
A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED BY TOM PECHEUX
To celebrate the ever-evolving nature of beauty and the endless creative
possibilities makeup brings, YSL Beauty launches a new video campaign that
sees Global Beauty Director Tom Pecheux reimagine social media’s most
influential trends through a couture lens that can only be YSL. Each episode
launches a new makeup look.
HOW TO GET THE RED
ON RED LOOK ?
It's the moment to reveal a hyper-chic twist on the iconic Red on Red Look with Yasmin
Finney. Timeless tradition plays with after-hours chic to manifest the edgy new
interpretation
of an essential classic.
Unlock the boId makeup mastery of Tom Pécheux for exclusive beauty tips,
expert
makeup tutorials and unmissable beauty secrets.
S T E P 1

SET YOUR
BASE
All Hours foundation
Perfect your skin with All Hours Foundation,
buildable to full coverage with 24HR wear
and a luminous matte finish.
TOUCHE ÉCLAT ALL-OVER
BRIGHTENING PEN
Awaken your look with just one click. Brighten, conceal, define and lift instantly with Touche
Éclat Pen.
S T E P 2

INTENSIFY
YOUR GAZE
COUTURE COLOR CLUTCH
Add tones of red and copper with matte and shimmer shadow.
LASH CLASH EXTREME VOLUME MASCARA
Make your look louder and bolder. +200%
volume in just five strokes.
COUTURE EYELINER
Frame your gaze with a precise liquid liner.
S T E P 3

FINISH
YOUR LOOK
THE BOLD HIGH PIGMENT LIPSTICK
Dress your lips in intense color and couture shine. Elevate your statement look with an audacious satin stroke of couture.