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DROP THE LOOK
EPISODE 1

A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED BY TOM PECHEUX

To celebrate the ever-evolving nature of beauty and the endless creative
possibilities makeup brings, YSL Beauty launches a new video campaign that
sees Global Beauty Director Tom Pecheux reimagine social media’s most
influential trends through a couture lens that can only be YSL. Each episode
launches a new makeup look.

HOW TO GET THE RED
ON RED LOOK ?

It's the moment to reveal a hyper-chic twist on the iconic Red on Red Look with Yasmin
Finney. Timeless tradition plays with after-hours chic to manifest the edgy new interpretation
of an essential classic. Unlock the boId makeup mastery of Tom Pécheux for exclusive beauty tips,
expert makeup tutorials and unmissable beauty secrets.

 

S T E P    1

Close-up of a person with braided hair and a black top.

SET YOUR
BASE

All Hours foundation
Perfect your skin with All Hours Foundation,
buildable to full coverage with 24HR wear
and a luminous matte finish.

TOUCHE ÉCLAT ALL-OVER
BRIGHTENING PEN

Awaken your look with just one click. Brighten, conceal, define and lift instantly with Touche
Éclat Pen.

 

S T E P   2

Close-up of a person with braided hair wearing a black top.

INTENSIFY
YOUR GAZE

COUTURE COLOR CLUTCH
Add tones of red and copper with matte and shimmer shadow.

LASH CLASH EXTREME VOLUME MASCARA
Make your look louder and bolder. +200%
volume in just five strokes.

COUTURE EYELINER
Frame your gaze with a precise liquid liner.

 

S T E P   3

Close-up of a person with braided hair wearing a black top.

FINISH
YOUR LOOK

THE BOLD HIGH PIGMENT LIPSTICK
Dress your lips in intense color and couture shine. Elevate your statement look with an audacious satin stroke of couture.

BEHIND THE SCENE
EXCLUSIVES

Makeup artist applying makeup to a person sitting on a high chair in a studio.
A makeup artist applies makeup to a person in a studio setting.
YSL makeup products including an eyeshadow palette, lipstick, and brushes on a black table.
A person holding a product near their face.
A makeup artist applies makeup to a person with long braided hair.

BEHIND THE
SCENE
EXCLUSIVES

Makeup artist applying makeup to a person sitting on a high chair in a studio.
A makeup artist applies makeup to a person in a studio setting.
YSL makeup products including an eyeshadow palette, lipstick, and brushes on a black table.
A person holding a product near their face.
A makeup artist applies makeup to a person with long braided hair.
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