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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 313.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 4 out of 5 by from So Classic! I purchased Wolf's and Lale's Reds and they are lovely. True classic colors. Unfortunately I'm going to return Lale's Red because it didn't work as well with my light skintone, but I still think it's amazing. Also, like other Rouge Pur Courture lipsticks, you'll need to reapply after eating, but it's still awesome.
Date published: 2019-09-15
Rated 5 out of 5 by from beautiful lipsticks I got two colors from this collection, wolf's red (122) and honey's nude (125). Both of them are very nice colors, super pigmented with just one swipe. I also like the creamy texture, which is vey comfortable, and moisturizing my lips all day long. The packaging is gorgeous as well with black glitters.
Date published: 2019-09-13
Rated 5 out of 5 by from LOVELY ADDITION to already fabulous!! YSL , AMAZING LIPSTICK, I have used RUOUGE PUR COUTURE for years LOVE the OPAQUE-NESS, AND PIGMENTATION, BEST velvety smooth, creamy Long lasting lipstick! THE new WOLFS RED 122, very nice red that is compatible with every skin tone and the HONEY NUDE 125 nice for casual wear. I have always loved the gold packaging , but the new BLACK SPARKLE is a gorgeous addition!
Date published: 2019-09-13
Rated 4 out of 5 by from Perfect shade of red I have an olive skin tone, and I think deeper reds like this one look the best with my coloring. I prefer mattes with red lipstick, because the rouge pur couture tends to get on my teeth, and I always have to check in a mirror, but other than that this is a great lipstick, beautiful packaging too. Great job Zoë!
Date published: 2019-09-13
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Questions & Answers

Are these lipsticks going to be available also in Europe? If so, in which countries? 

Asked by: EmmAdriana
Hi there! You have reached the United States Consumer Care Center. We only have knowledge on products sold inside of the United States. Please note that our products vary country to country. We look forward to assisting you in the future.
Answered by: Yves Saint Laurent
Date published: 2019-08-28

Is the YSL x Zoe Kravitz Rouge Pur Couture collection going to be available also in Europe? If so, in which countries?

Asked by: EmmAdriana
Hi there! You have reached the United States Consumer Care Center. We only have knowledge on products sold inside of the United States. Please note that our products vary country to country. We look forward to assisting you in the future.
Answered by: Yves Saint Laurent
Date published: 2019-08-28

What is the best lip liner for 72 - Rouge Vinyle - Satin Finish lipstick?

Asked by: NativeNYer
Hi there! We appreciate your interest in our Rouge Pur Couture Lipstick. Based on the information given we suggest using the shade 3 Prune in the Dessin Des Levres Lip Liner Pencil. This product provides 6 hours of creamy, matte wear, with no transfer, feathering or creasing. For more information about this product, please visit this link here: http://tinyurl.com/y26pro6v. We hope you can try this one out and love it!
Answered by: Yves Saint Laurent
Date published: 2019-08-19

Do your lipsticks contain any fragrance?

Asked by: KateNYC
Hi there! Most of our lipsticks including this one above do contain fragrance. Please reference the ingredient lists of other products for "parfum/fragrance" to be sure. We hope this was helpful!
Answered by: Yves Saint Laurent
Date published: 2019-04-30

are there any similar products you can recommend?

Asked by: Loseimp
Hi there! Thank you for reaching out about our Rouge Pur Couture Lipstick! Based on the lipstick you are using we suggest you try our Rouge Pur Couture The Slim Matte Lipstick. The first super-slim square couture lipstick that provides our most luxurious, ultra-full and longwear matte color yet, in couture inspired shades developed for every skin tone. The non-drying, creamy formula glides on effortlessly and stays put all day. We hope this information is helpful!
Answered by: Yves Saint Laurent
Date published: 2018-12-19

How is this product

Asked by: Yash
I liked it very much and also the person I bought it for as a gift
Answered by: Loseimp
Date published: 2018-12-18

Really like to try your product but I’m allergic to ingredient that has “Beeswax. Does any of your YSL lipstick contain beeswax?

Asked by: Ellen
Hi there! Thank you for your inquiry concerning Beeswax in our products. Due to the difficulty of tracing the source used in the manufacturing of our products, we are unable to state whether a product is free of beeswax or ingredients that may have been derived from beeswax. Therefore, we cannot give you a 100% guarantee that trace levels are not present. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider.
Answered by: Yves Saint Laurent
Date published: 2018-12-17

I got a lipstick as a gift years ago. I’m trying to find the exact color. But the back label doesn’t have any code or number. Help 

Asked by: Saba
Hi Saba! We suggest taking the lipstick to one of our YSL Counters and show it to one of our Beauty Advisors. They will be happy to help you find the perfect shade!
Answered by: Yves Saint Laurent
Date published: 2018-11-29
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