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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 313.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 4 out of 5 by from Orange lizard case with le orange A true bright orange. Very creamy so does slip around without a liner but the perfect summer color. One swipe full payoff
Date published: 2019-07-06
Rated 5 out of 5 by from Love Rouge Pur Couture Lipstick It feels great, the smell is lovely, and the monogramming is super fun. I'm getting all of my lipsticks monogrammed now.
Date published: 2019-06-26
Rated 5 out of 5 by from cute cap Love the cap more than the lip stick. and it can be engraving for any celebration
Date published: 2019-06-26
Rated 5 out of 5 by from Love this lipstick!!! Goes on so smooth, makes all my lip texture disappear! Great color payoff as well
Date published: 2019-06-26
Rated 5 out of 5 by from Best lipstick with moisturizer for dry lips. Have tried many other top brands ~ only YSL lipsticks offer best color & rich, moist base!
Date published: 2019-06-23
Rated 4 out of 5 by from LIPSTICK I LOVE HOW IT WORKS (CHARACTERS) ALTHOUGH I CHOSE A WRONG COLOR ..
Date published: 2019-06-21
Rated 5 out of 5 by from Stunning Love Yves Saint Laurent always n the engraving is great. I added the color of rouge next to my name so it's easy to find
Date published: 2019-06-20
Rated 4 out of 5 by from Great purchase I love the color of this lipstick I would also love to get this in a matte
Date published: 2019-06-17
Rated 5 out of 5 by from Love this lipstick Beautiful color, long wearing and moisture for your lips.
Date published: 2019-06-14
Rated 5 out of 5 by from Beautiful lipstick I loved the texture, very creamy for a matte lipstick. The case is beautiful, too. I bought two of the custom caps and I love them.
Date published: 2019-06-12
Rated 5 out of 5 by from Love the soft color I have been admiring this lipstick worn by a friend and see passed on the the name and color information for me to order it. I am so glad because I love it on me as well
Date published: 2019-06-11
Rated 5 out of 5 by from Love It! Just received my engraved lipstick and I LOVE it! This lipstick looks so natural on me. I love the color and I could definitely see it becoming part of my everyday routine.
Date published: 2019-06-11
Rated 5 out of 5 by from Outstanding product YSL lipsticks are the best of all manufacturers. Very moist and the colors are wonderful. An excellent selection
Date published: 2019-06-10
Rated 5 out of 5 by from Love love love it! I’ve been wanting this product for ages but always held back because of the price... I should’ve bought this from the beginning. The color is sooooo flattering, and it doesn’t dry my lips at all, even though I bought it in matte! I do wish it was cheaper, but only so I could buy more colors!
Date published: 2019-06-06
Rated 2 out of 5 by from Disappointed by the color I am huge fan of Rouge Pur Couture lipsticks, they never dry out your lips and the color lasts hours. I bought 222 which is an exclusive color and isn't in any stores near me so I was excited to purchase it online. I used the live camera to test out the color and while I know it is not 100% accurate, it misled me on the depth of color. It looked three or four shades darker on both the live camera and the model with the skin tone closest to mine. My advice is swatch it in store and don't rely on the camera which seems like a great feature but ended up useless. Now I just have another red which isn't what I was looking for
Date published: 2019-06-05
Rated 5 out of 5 by from M’Lady Bacon has never been more sizzlin’ I purchased this stunning lipstick for my wife. She loves the product, and loves the custom engraved cap. Highly recommended for sizzlin’ ladies everywhere!!
Date published: 2019-06-05
Rated 5 out of 5 by from My all-time favourite red lipstick! It's classy, bold, and very refreshing. I first tried it because I read Orange Imagine 201 is Eva Green's favourite shade and I also have darkish hair, light coloured eyes, and pale skin. Still loving it!
Date published: 2019-06-01
Rated 5 out of 5 by from Best lipstick I love this lipstick. It gives your lips a lot of moisture . The color is nice ! High quality product!
Date published: 2019-05-31
Rated 5 out of 5 by from Best Lipstick ever! I started using YSL lipsticks couple years ago and hooked on it ever since.
Date published: 2019-05-31
Rated 2 out of 5 by from not too good not too bad this is the "you can have it but you won't remember you have it" type of product. not very impressive, but good to apply. however "doesn't have any fault" itself is a fault if it doesn't do any good considering the amount of money you spent
Date published: 2019-05-30
Rated 5 out of 5 by from Changed my attitude. I am now known for my red lips. This color looks good on everyone. It's been a game changer.
Date published: 2019-05-27
Rated 5 out of 5 by from Best Lipstick Color for me! This lipstick color is super bright and make my skin look so pretty!
Date published: 2019-05-24
Rated 5 out of 5 by from Love it! I brought this for my mother-in-law, did special top and engraving. She love it! And the color is so good!
Date published: 2019-05-24
Rated 5 out of 5 by from My best purchase ever I bought a this 5 months and I feel so happy and wonderful it. So, I really really love ysl ❤️
Date published: 2019-05-23
Rated 5 out of 5 by from Best Purchase This lipstick is everything! I love my purchase! it fells very smooth on my lips. I give it two thumbs up!
Date published: 2019-05-17
Rated 5 out of 5 by from The best I bought this for my birthday since I needed a really good staple nude lip. I absolutely love the formula and consistency of this lipstick it goes on smooth and wears beautifully all day.
Date published: 2019-05-13
Rated 5 out of 5 by from In love My best purchase, I in love with this lipstick, so comfortable and pigmented
Date published: 2019-05-03
Rated 5 out of 5 by from One of my favorites I purchased 224 online. Love the pink color, the smooth creamy texture, even though it’s matte. Fairly long lasting
Date published: 2019-04-26
Rated 4 out of 5 by from the best texture lipstick im so happy that i bought this lipstick, the texture is so nice and the color is very good too
Date published: 2019-04-25
Rated 5 out of 5 by from Gorgeous Red I actually bought this for a present for a friend, who absolutely loves the colour. It is the first time she has tried YSL Lipstick but says it will not be her last. This is a long lasting lipstick and the colour stays true. Very glamorous case too. I have used this lipstick too but in a different colour so knew my friend would love it for her birthday.
Date published: 2019-04-24
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Questions & Answers

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am ...

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am allergic to artificial blue foodcoloring. If the packaging says Blue 1, Yellow 5, Yellow 6, or Red 40, please tell me.
Asked by: MegM

when is #52 back?...

when is #52 back?
Asked by: XiaoxuD

Where can I find lipstick #74?...

Where can I find lipstick #74?
Asked by: SusanR

What lip liner should I pair with Rose Tropical?...

What lip liner should I pair with Rose Tropical?
Asked by: Anonymous

Will lipstick color ,Pimento, ever come back?...

Will lipstick color ,Pimento, ever come back?
Asked by: lw

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY

Hello do you know whichnumber is 59 coral from the last package?...

Hello do you know whichnumber is 59 coral from the last package?
Asked by: jacquelines

What is the best lipgloss to go over #6 Rose Bergamasque?...

What is the best lipgloss to go over #6 Rose Bergamasque?
Asked by: Jan MarieN

What is the closest shade to the rouge pur 37 that I can no longer find?...

What is the closest shade to the rouge pur 37 that I can no longer find?
Asked by: DelE

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not ...

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not what is the closest color to these two lipsticks Also do you still have lip liner # 7
Asked by: debbiec

When will #25 (taupe Raphael) return?...

When will #25 (taupe Raphael) return?
Asked by: Anonymous

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had be...

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had been discontinued. Is there a way to determine if any of your current shades have any resemblance to #42?
Asked by: GaylnelleL

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last ...

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it? Brenda
Asked by: Anonymous

when will 52 back in stock?...

when will 52 back in stock?
Asked by: JoanneY

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstic...

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstick shades like #144 Silky Apricot, #147 Hazelnut and #148 Tearose. They were hugely popular and sold out everywhere. Please bring them back. They were unique lipstick shades not found in any other brand or anywhere ever?
Asked by: Anonymous

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the ...

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?
Asked by: PhylllisM

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywh...

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywhere but it is still listed as an available color on the YSL website, just out of stock.
Asked by: MimiM

Is Luminous Pink Plum out of stock permanently?...

Is Luminous Pink Plum out of stock permanently?
Asked by: EileenM

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?...

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?
Asked by: Anonymous

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous

Hi,...

Hi, Will #2 Rouge Pourpre become available again?
Asked by: Anonymous

when will you have ROUGE PUR COUTURE 52 rosy coral?...

when will you have ROUGE PUR COUTURE 52 rosy coral?
Asked by: huaixuanh

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other sto...

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other stores but seems to be discontinued?!?!
Asked by: IrisC

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC
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