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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 334.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Great lipstick I bought No. 19 3 months ago to try it, I like so much that I bought again and added No. 7.
Date published: 2019-03-22
Rated 5 out of 5 by from Love the color INow own three in this color, so it goes everywhere I go!
Date published: 2019-03-22
Rated 5 out of 5 by from Gorgeous lipcolor! This is the only lipstick I wear, believe me I have tried them all. The colors are stunning and will stay on without drying out the lips. I give these as gifts and all my family and friends love them all!
Date published: 2019-03-20
Rated 5 out of 5 by from Makes a great gift I love that ysl includes complimentary engraving. There's so many colors to choose from. I chose Rosewood and it is a great neutral pink that is your lips but better. My friend loved hers. I'll be ordering many more as gifts in the future!
Date published: 2019-03-11
Rated 4 out of 5 by from Rouge Pur Couture This lipstick exceeded my expectation! The color comes out very sexy.
Date published: 2019-03-08
Rated 4 out of 5 by from The best lipstick Love the lipstick I bought. Great packaging too. Goes on so creamy and smoothly. The Opium perfume sample is good! May purchase someday soon.
Date published: 2019-03-07
Rated 5 out of 5 by from Love it! The color looks great with my skin! At first, I find it hard to apply but once you use it more and more, it gets better!
Date published: 2019-03-05
Rated 5 out of 5 by from I love it The color is so beautiful. I definitely love it, and will use it usually
Date published: 2019-03-03
Rated 5 out of 5 by from My new favorite Love it, wear it everyday! I collect quite a few of the Rouge our couture lipsticks, this is one of the best.
Date published: 2019-03-01
Rated 5 out of 5 by from Love the engraved lipstick tube!! The color is a little bit lighter than shown on the web but with a lip liner I can make it work. I love this rich creamery long lasting lipstick. It is the closest thing to my precious Chanel lipstick that I have found and last just as long with out bleeding in to my wrinkles. Love this product.
Date published: 2019-02-22
Rated 5 out of 5 by from Best baby pink lipstick on the Market My new lipstick came with unique little caps one with fed lips and one with red love hearts on Really quirky and unique , Super quick delivery I’m a very happy bunny
Date published: 2019-02-16
Rated 5 out of 5 by from Love the color and the lid! ❤️❤️❤️ Amazing quality of lipstick and such classy packaging. I was able to personalize the lid with my name.
Date published: 2019-02-15
Rated 5 out of 5 by from A Lipstick That is Not Just For Your Lips... Creamy, moisturizing and beautifully pigmented; these lipsticks from YSL are now among my favorites. Let's also note the packaging is stunning and even though the simple case is gorgeous and reflective, but if you upgrade to one of their many decorative covers, you can create a new piece of jewelry for your vanity. I believe I am now hooked!
Date published: 2019-02-15
Rated 5 out of 5 by from Great Bought as a gift. Pleased
Date published: 2019-02-09
Rated 5 out of 5 by from BEST PURCHASE I brought it for my friend in a few weeks ago , she loves it so much!
Date published: 2019-01-30
Rated 5 out of 5 by from Best lipstick ever Feels so good on my lips. Love the shades. Love this lipstick
Date published: 2019-01-29
Rated 5 out of 5 by from Most moisturizing matte lipstick This is almost like a lipbalm! Every time I apply it nourishes my lips. Can’t wait to buy one in pink!
Date published: 2019-01-29
Rated 2 out of 5 by from Wasted money Color not true to photo. Will probably not really use it.
Date published: 2019-01-28
Rated 5 out of 5 by from My brother girlfriend loved it :) If you’re trying to purchase a meaningful gift at a low cost. This is the place to be it’s so thoughtful and the color is so pop. I’m happy she loved it
Date published: 2019-01-26
Rated 5 out of 5 by from Best lipstick gorgeous color. Very happy with product.Just like the one on The Marvelous Mrs Mazzel.
Date published: 2019-01-19
Rated 5 out of 5 by from Very nice color Definitely love it. I bought it for my cousin and it looks great
Date published: 2019-01-18
Rated 4 out of 5 by from Love the engraving! This lipstick goes on smooth. I love the free engraving. It makes for a luxurious and personal gift item.
Date published: 2019-01-18
Rated 5 out of 5 by from Great purchase I love this product. I have been using it for years. This company was cheaper than the last vendor that I used.
Date published: 2019-01-17
Rated 5 out of 5 by from Perfection! These lipsticks are so nourishing, hydrating, and soooooo feminine. I love them.
Date published: 2019-01-14
Rated 5 out of 5 by from Luxurious Treat for Me I got so many lovely gifts for Christmas but when I saw the caps and engraving I ordered 2. I love this formula of YSL and was in the mood for colors that I might wear into spring whenever it arrives
Date published: 2019-01-13
Rated 5 out of 5 by from Beautiful Nude I love these caps and how I can personalize my favorite brand of lipsticks. YSL lipsticks are insanely gorgeous and quality well simply the best! Never dries my lips out and I’m so thankful for that! It’s like adding the best lip balm on and the scent just makes this perfection!
Date published: 2019-01-12
Rated 5 out of 5 by from Best Present Bought this for my mom as a christmas present. She loved it. Especially since I got it engraved for free!!
Date published: 2019-01-12
Rated 5 out of 5 by from #66 Bois De Rose is a great warm neutral! This lipstick line is one of my faves...my lips do not dry out and it has fantastic staying power. My most recent purchase is #66, for my fair skin a nice warmer touch of color yet still neutral. It is a diverse color that can easily be used day or night! I got mine engraved and for whatever reason, it just feels "special" when I reach for it! :)
Date published: 2019-01-06
Rated 5 out of 5 by from Amazing Purchased this as a gift for my GF she loved it!!!
Date published: 2019-01-05
Rated 5 out of 5 by from Enriching and nourishing Enriching and nourishing - makes you look like a Glam Diva
Date published: 2019-01-04
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Questions & Answers

Where can I buy Rouge Pur lipstick No 34 and 42??...

Where can I buy Rouge Pur lipstick No 34 and 42??
Asked by: Anonymous

HI...

HI I'm YSL beauty makeup artist…..actually over a hundred customers looking for Couture#52,VAL#105,Gloss Volupte#202 these color in everyday!!!!Specially in ASIA and korean TV show make peoples crazy about these color.When does it back in stock?Hopefully soon…thank you!
Asked by: Anonymous

which are the re lipsticks without blue base ?...

which are the re lipsticks without blue base ?
Asked by: rachellag

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for year...

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for years?
Asked by: Anonymous

delivery takes one month ?...

delivery takes one month ?
Asked by: Anonymous

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my...

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my skin tone. I'd like a true red because I'm going for the classic Hollywood glamour look. Does anyone have any recommendations?
Asked by: sarahc

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I ...

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I liked #10 in Rouge Volupte but that has also been retired. Thank you.
Asked by: CarolT

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?...

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?
Asked by: FionaF

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous

Why no more number 17 in collection of rouge pour couture?...

Why no more number 17 in collection of rouge pour couture?
Asked by: Anonymous

ordered on from the website on Sat when I accidentally found that it became available again!!! I was...

ordered on from the website on Sat when I accidentally found that it became available again!!! I was thrilled and submitted the order right away? but the order status is still 'being processed' and the item became 'out of stock' too.... will it be shipped out soon? T_T
Asked by: Anonymous

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called R...

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called Rouge Rose?
Asked by: TherisaY

What color has taken the place of Rougr Pur #69 ?...

What color has taken the place of Rougr Pur #69 ?
Asked by: Anonymous

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I ...

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I havent ever worn it before
Asked by: JackieB

i am looking for rouge pur 59? can i still get it?...

i am looking for rouge pur 59? can i still get it?
Asked by: Anonymous

Is #19 fuschia pink discontinued?...

Is #19 fuschia pink discontinued?
Asked by: JackalynneF

I am told the formula is changing to eliminate the spf. Is this true?...

I am told the formula is changing to eliminate the spf. Is this true?
Asked by: AdrienneA

Is 52 REALLY discontinued?...

Is 52 REALLY discontinued?
Asked by: jok

When is Rosy Coral #52 coming back?...

When is Rosy Coral #52 coming back?
Asked by: Anonymous

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere...

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere
Asked by: Anonymous

I am looking for Rouge Pur 34. Can I still get it???...

I am looking for Rouge Pur 34. Can I still get it???
Asked by: Anonymous

What lipstick is most like Rouge Pur 41?...

What lipstick is most like Rouge Pur 41?
Asked by: Anonymous

Are these lipsticks limited edition?...

Are these lipsticks limited edition?
Asked by: MeganJ

I asked today if they would bring back #50 because they have brought so many colors from the origina...

I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you. How many want number #50 back?
Asked by: CarolT

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!...

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!
Asked by: TheaF

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be...

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be??
Asked by: Anonymous

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while no...

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while now... :( Can anyone help me with a dupe? #13 Le Orange is beautiful, but not close enough to #21.
Asked by: Anonymous

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(...

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(
Asked by: Anonymous
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