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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Explore the range of YSL shades, updated in real time

- engravable -

Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 128.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Ratings & Reviews
Rated 5 out of 5 by from Beautiful Lipstick: Color, Texture, Packaging This is the perfect go-to color. It wears beautifully and feels silky on the lip. The monogram makes it total luxury. Do not hesitate to get this lipstick.
Date published: 2016-12-17
Rated 5 out of 5 by from perfect color! I love it,it make me looks younger than before .It's nice!
Date published: 2016-12-09
Rated 5 out of 5 by from Great Update TOAL CLASSIC! I have been wearing this shade since 1981. And NOW they engrave the case for no extra cost? Viva, YSL!
Date published: 2016-12-08
Rated 5 out of 5 by from very good!! it's good!I'm very satisfied with it!!!!!!!!!!!!!!!!
Date published: 2016-12-08
Rated 5 out of 5 by from Best lipstick and color ever I have been using this color (34) for about 20 years. That says it all. Don't know why they discontinued it.
Date published: 2016-12-03
Rated 5 out of 5 by from anniversary gift im so in love with this lipstick when i first swatched it i was like this is pretty but it isn't much, it wasnt till i started to apply it all over my lips that i was blown away i love how pretty my lips look in this its beautiful, im so in love with it totally worth the price it makes my lips so moisturized and luxurious feeling i will forever but this color
Date published: 2016-11-30
Rated 1 out of 5 by from Perfume Scent and Taste 07 Fuchsia is a beautiful, dark pink but it did not look the way I wanted it to on my skin tone. The gold packaging is nice, but the lipstick had a very obvious perfume scent and taste. That is an absolute deal breaker for me.
Date published: 2016-10-04
Rated 5 out of 5 by from Amazing!!! It is a beautiful color and long wearing. It's also creamy and hydrating.
Date published: 2016-08-06
Rated 5 out of 5 by from Its essential I have been using this colour for over 10 years now and would not be without it. Always makes your smile eye catching! [This review was collected as part of a promotion.]
Date published: 2016-06-23
Rated 5 out of 5 by from staying power! this is the only colour that i own in the matt range (#204).... At first i was unsure as whether it suit (olive skin tone) me but after i applied this colour i received many compliments. Glade i kept my purchase.
Date published: 2016-05-18
Rated 5 out of 5 by from Beautiful colour, with a lovely texture. A friend of mine recommend this colour (le rouge no 1) and i love it!!! It compliments my skintone beautifully. The product glides on well and does not dry out my lips as some other brands. I've got several colours in this range and still looking to purchase others. Definitely worth the money spent.
Date published: 2016-05-18
Rated 5 out of 5 by from Great pigments, long lasting! By far the best quality lipsticks, hoping to see some more new colours and maybe matching liners.
Date published: 2016-02-15
Rated 5 out of 5 by from Ysl lipstick Have been using the same product for years and wanted to inform you how I loved this product
Date published: 2016-02-14
Rated 5 out of 5 by from Best Ever! I am a red head (copper tone) with blue eyes, and I wear #14 and #4. YSL goes on smooth, and stays on almost all day! I love that it does not go into lip lines. It has a classy, rich appearance that you just don't get from drugstore lipstick! Worth every penny!
Date published: 2016-01-17
Rated 1 out of 5 by from what are the bubbles!!! the lipstick shipped to me must has some problem i have lipsticks from so many brands, this is the first time i saw a lipstick has so many disgusting bubbles on it
Date published: 2015-06-25
Rated 5 out of 5 by from Rouge pur #22 I absolutely love this lipstick. The color is perfect for just about any skin tone. I get more compliments when I wear this than any other lipstick.
Date published: 2014-10-10
Rated 5 out of 5 by from love it love it best lipstick ever, going to buy more colors, love them, pretty color and long lasting.
Date published: 2014-06-27
Rated 5 out of 5 by from Definitely worth it I was skeptical about the corellation between its price and its quality but it's worth every penny th moment I tried it on. I purchased #52 Rosy Coral and it's exactly the color I love. Super creamy texture makes it different, reddy pink shade which is bright and pigmented with just one coat. It goes great with a gloss and you're ready for summer. I'm going to purchase the second one soon.
Date published: 2014-05-21
Rated 5 out of 5 by from Love This Lipstick! Rouge Pur Couture lipstick #1 helps me to look and feel as feminine as possible. Good coverage, creamy feel, pleasant scent. My favorite lipstick!
Date published: 2014-03-20
Rated 5 out of 5 by from oh my goodness... Absolutely stunning. It goes on, feels comfortable. It does not smother my lips and weigh them down. People wonder about lipsticks and the such and the correlation between price and quality... this is a perfect example where they blend. The product I tried (52 Rose Coral? anyways) definitely pigmented, creamy, and I am absolutely in love with it. I rather have this perfect lip product that costs a bit instead of 20 so-so not up to par ones.
Date published: 2014-01-03
Rated 5 out of 5 by from Luxurious I received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.
Date published: 2012-05-16
Rated 5 out of 5 by from The price is well worth it for this! It goes on smooth and lasts all day long (even through my morning coffee!). My friend has the same skin tone as me (slightly olive) and recommended #13. It looks amazing.
Date published: 2012-04-03
Rated 5 out of 5 by from just the best lipstick YSL products are expensive, yes. But this lipstick is the best ever (and I'm a lipstick maniac). It's creamy, full-coverage, moisturizing, and the variety of shades is fantastic. I wear #1 and even on my small income I splurge for this. #1 is just the most perfect red ever, that I want to buy five of them!
Date published: 2012-01-09
Rated 5 out of 5 by from Lovely Lipstick The best lipstick I've ever used and probably will become my only lipstick, but in different colors. I got the #8 and its so lovely and I love the feel of it on my lips and last forever.. Finally, I've found what I'm looking for. Thanks YSL.
Date published: 2011-10-16
Rated 5 out of 5 by from PERFECTION! A fantastic lipstick! Just the right amount of coverage and such a great range of shades to chose from. I keep this one in my work bag that is with me all day every day. Highly recommend!
Date published: 2011-08-31
Rated 5 out of 5 by from Rose Dahlia, Dahling!! I have been wearing YSL lipstick all my adult life. When #50 was retired, I tried several other YSL pinks and found none that I like quite as well as #17. It's a bright, peppy shade that makes your teeth look brighter & whiter! The shiny Rouge Pur case has always served as a beautiful purse accessory and also as a handy application mirror-!
Date published: 2011-08-27
Rated 5 out of 5 by from Rouge Pur Couture Lipsticks These are easily my favorite lipstick formulation. I love the color choices, the pigmentation and textures. These lipsticks feel great when you apply them and wear beautifully.
Date published: 2011-08-26
Rated 5 out of 5 by from the best there is! I have several Rouge Pur Couture lipsticks (1, 6, 10, 23, and 24), and they are the creamiest, most hydrating lipsticks I've tried. They're the only ones that don't dry out my lips or leave that icky lipstick line in the center of my lips after a few hours of wear. I also love that the case doubles as a mirror for quick and easy reapplication. #6 Rose Bergamese is my all-time favorite lipstick. It's perfect for work, and it goes with every makeup look.
Date published: 2011-08-26
Rated 5 out of 5 by from Love #26 #26 is a pinky-mauve, which goes very well with fair-skinned blue-eyed blonds. Also, it is very youthful.
Date published: 2011-08-26
Rated 5 out of 5 by from Shiny, creamy, Light as a feather, And it lasts for a long time. Never been a lipstick fan but this product quickly changed my mind, i love the color and the moisture. Loved it!
Date published: 2011-08-26
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Questions & Answers

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much -...

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much - Grteat color for redheads!!!!! ??????
Asked by: RobertaC

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?...

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?
Asked by: LunaC

Hi when will have 52 rosy coral?...

Hi when will have 52 rosy coral?
Asked by: Anonymous

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label)...

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label) in Las Vegas in 1987. Love the color but I cant seem to find it. I reordered #34 a few years ago (rouge pure shine sheer lipstick spf 15 #34) and it is pretty but it is a browner color and not the coppery bronze that I loved. How can I get that color again?
Asked by: Anonymous

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?...

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?
Asked by: MarianneF

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's...

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's a secret supply somewhere , or is there a YSL color that's very very similar? It's just beautiful with my coloring
Asked by: Anonymous

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?...

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?
Asked by: BarbaraS

Is #49 lipstick still available?...

Is #49 lipstick still available?
Asked by: JuneG

Is number 59 being discontuined ?...

Is number 59 being discontuined ?
Asked by: Anonymous

Does this line have spf in it?...

Does this line have spf in it?
Asked by: VictoriaW

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????...........

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????........
Asked by: CathyC

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please...

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please tell me you don't have two 17s and please tell me 17 is the most similar one to no.52.
Asked by: RuopinQ

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still availa...

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still available? Dede
Asked by: Anonymous

hi,ROUGE PUR COUTURE52,when will arrive?...

hi,ROUGE PUR COUTURE52,when will arrive?
Asked by: xiaomann

Hello!...

Hello! What would be the colour that would be close to tearose that was out several years ago and has been discontinued? The colour rose narcisse-rouge coutour looks similar. Is it so? Thanks.
Asked by: BrendaG

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to ...

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to the old #4 that is frosted or glossy?
Asked by: carolynj

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rou...

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rouge rose is a bit darker..
Asked by: NataliaS

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?...

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?
Asked by: GraceC

What lip liner goes best with Rouge Pur 59?...

What lip liner goes best with Rouge Pur 59?
Asked by: JoA

Is 51 Corail Urbain and 52 Roxy Coral the same?...

Is 51 Corail Urbain and 52 Roxy Coral the same?
Asked by: CathyC

Where can I buy Rouge Pur lipstick No 34 and 42??...

Where can I buy Rouge Pur lipstick No 34 and 42??
Asked by: Anonymous

HI...

HI I'm YSL beauty makeup artist…..actually over a hundred customers looking for Couture#52,VAL#105,Gloss Volupte#202 these color in everyday!!!!Specially in ASIA and korean TV show make peoples crazy about these color.When does it back in stock?Hopefully soon…thank you!
Asked by: Anonymous

which are the re lipsticks without blue base ?...

which are the re lipsticks without blue base ?
Asked by: rachellag

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for year...

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for years?
Asked by: Anonymous

delivery takes one month ?...

delivery takes one month ?
Asked by: Anonymous

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my...

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my skin tone. I'd like a true red because I'm going for the classic Hollywood glamour look. Does anyone have any recommendations?
Asked by: sarahc

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I ...

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I liked #10 in Rouge Volupte but that has also been retired. Thank you.
Asked by: CarolT

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?...

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?
Asked by: FionaF

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous
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