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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 244.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 2 out of 5 by from Color is too light I bought it last week and I'm not satisfied with the color.It is too light and not stay long.But I like the package.
Date published: 2018-12-09
Rated 4 out of 5 by from nice colour I like this color very much, i wish could bu more cooler
Date published: 2018-12-09
Rated 5 out of 5 by from my fav for this winter I brought this a month ago, it's the perfect time to but this one This really brighten up my make up it's not to orange or to red, it;s the right amount for me
Date published: 2018-12-08
Rated 5 out of 5 by from Beautiful red I bought this as a gift for my grand daughter and wound up buying for myself too.
Date published: 2018-12-08
Rated 5 out of 5 by from Great I got this not too long ago and it’s the perfect shade
Date published: 2018-12-07
Rated 5 out of 5 by from The prettiest lipstick you can buy I have about 10 of these lipsticks and they are the prettiest ones I own. They also last long on the lips. These are totally show stoppers for your make up bag or collections
Date published: 2018-12-07
Rated 5 out of 5 by from Excellent It has been the most excellent shopping experience!!!!!!!!!
Date published: 2018-12-04
Rated 1 out of 5 by from Expired product I ordered that product online. Came pretty fast. When tried on, noticed bitter taste, which usually on expired lipsticks. Very disappointed. The color was beautiful.
Date published: 2018-11-30
Rated 5 out of 5 by from The Queen LOVE this product. Purchased the gift set and fell in love with everything in it.
Date published: 2018-11-28
Rated 5 out of 5 by from Natural looking This is a very nice nude color. It gives natural looking.
Date published: 2018-11-28
Rated 5 out of 5 by from lovely lipstick and custom cap the lipstick is smooth and great wear. the pigments are pure. the custom cap is lovely
Date published: 2018-11-27
Rated 5 out of 5 by from Beige Tribute This shade is the PERFECT nude! I always get asked what I have on my lips when I wear this shade. Love!
Date published: 2018-11-27
Rated 5 out of 5 by from Have #42 but have not found it since! I purchased this almost 2 years ago, amazing quality but cannot find the color anymore :(
Date published: 2018-11-26
Rated 5 out of 5 by from As always YSL! As always, luv YSL lipsticks, and this version seems to be more moisture rich and smooth application! The color is also long lasting! Bravo!
Date published: 2018-11-26
Rated 5 out of 5 by from lovely lipstick it stays in my lip for hours and the color is so cool
Date published: 2018-11-24
Rated 5 out of 5 by from Moist and vivid The color is exactly as shown in the photos! It stays on throughout the day and keeps my lips moist
Date published: 2018-11-24
Rated 5 out of 5 by from My best lipstick I bought it a few months ago. I love it, it has become my favorite lipstick. The pigment is so much and hydrates throughout the day, perfect for winter days. I love yslbeauty.
Date published: 2018-11-23
Rated 5 out of 5 by from my wedding lipstick I love the color of this,perfect match for my shoes!lasted the entire day!I will definetly reorder forever
Date published: 2018-11-21
Rated 5 out of 5 by from Best purchase ever Service was great I can’t wait for my package to get here will write another review then
Date published: 2018-11-21
Rated 4 out of 5 by from non drying matte lipstick I purchased my first YSL Lipstick which is the 214 wood on fire, it's matte and loving it. I would love to try other formula and YSL has the best lipstick packaging EVER.
Date published: 2018-11-21
Rated 5 out of 5 by from Gorgeous Lipsticks I love YSL Rouge Pur Couture Lipstick so much! The shades are absolutely stunning & unique to other brands, the application is easy & lasts all day with a touch-up! One of my most favorite lipsticks ever!
Date published: 2018-11-20
Rated 5 out of 5 by from Love ittttt <3 Can't live without YSL!! Super moisturized, last-long, and brighten your skin tone...XOXOXO
Date published: 2018-11-16
Rated 5 out of 5 by from I love the Leopard print. Very good color and packaging is so great. Definitely Will purchase more.
Date published: 2018-11-16
Rated 5 out of 5 by from My Go To! This is my one red lipstick essential. It smells so good that no other brand of lipstick compares.
Date published: 2018-11-10
Rated 1 out of 5 by from Colour not what it looked like The colour I ordered was shade 52, the colour I received was nothing like what it looked like
Date published: 2018-11-05
Rated 3 out of 5 by from Very pretty colors! I bought this as an impulse buy. I saw the color and just had to have it, later when I tried it on, it went on a little streaky. I am not sure if it has been reformulated since then to have more consistent color upon application but I am ok with using mine as a transition color for other lip looks. Love the feel and look of the packaging as well.
Date published: 2018-10-31
Rated 5 out of 5 by from Gorgeous! I bought this and got it immediately into circulation. Love the colour!
Date published: 2018-10-31
Rated 5 out of 5 by from Great lipstick I have this lipstick in Rose Stiletto. Nice rosy pink color that isn’t too wild. I just need one swipe to get full coverage. Very moisturizing yet long wearing. Floral fragrance.
Date published: 2018-10-26
Rated 5 out of 5 by from My best lipstick It’s very good for me and it’s worth it i’m very happy
Date published: 2018-10-26
Rated 4 out of 5 by from It’s moisturizing and a cute color! The color is good for daily uses and it’s not drying. However, it has a unique scent to it I love it.
Date published: 2018-10-25
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Questions & Answers

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone ...

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone know where I might find it somewhere? YSL, please bring it back!!!
Asked by: Anonymous

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?...

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?
Asked by: Anonymous

I am waiting lipstit 52....

I am waiting lipstit 52. is it commimg?
Asked by: Anonymous

Is the pure couture #52 rouge rose the same color than #52 rosy coral ?...

Is the pure couture #52 rouge rose the same color than #52 rosy coral ? I'm searching the #52 rosy coral since one year.
Asked by: MaryL

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much -...

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much - Grteat color for redheads!!!!! ??????
Asked by: RobertaC

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?...

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?
Asked by: LunaC

Hi when will have 52 rosy coral?...

Hi when will have 52 rosy coral?
Asked by: Anonymous

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label)...

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label) in Las Vegas in 1987. Love the color but I cant seem to find it. I reordered #34 a few years ago (rouge pure shine sheer lipstick spf 15 #34) and it is pretty but it is a browner color and not the coppery bronze that I loved. How can I get that color again?
Asked by: Anonymous

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?...

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?
Asked by: MarianneF

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's...

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's a secret supply somewhere , or is there a YSL color that's very very similar? It's just beautiful with my coloring
Asked by: Anonymous

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?...

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?
Asked by: BarbaraS

Is #49 lipstick still available?...

Is #49 lipstick still available?
Asked by: JuneG

Is number 59 being discontuined ?...

Is number 59 being discontuined ?
Asked by: Anonymous

Does this line have spf in it?...

Does this line have spf in it?
Asked by: VictoriaW

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????...........

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????........
Asked by: CathyC

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please...

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please tell me you don't have two 17s and please tell me 17 is the most similar one to no.52.
Asked by: RuopinQ

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still availa...

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still available? Dede
Asked by: Anonymous

hi,ROUGE PUR COUTURE52,when will arrive?...

hi,ROUGE PUR COUTURE52,when will arrive?
Asked by: xiaomann

Hello!...

Hello! What would be the colour that would be close to tearose that was out several years ago and has been discontinued? The colour rose narcisse-rouge coutour looks similar. Is it so? Thanks.
Asked by: BrendaG

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to ...

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to the old #4 that is frosted or glossy?
Asked by: carolynj

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rou...

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rouge rose is a bit darker..
Asked by: NataliaS

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?...

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?
Asked by: GraceC

What lip liner goes best with Rouge Pur 59?...

What lip liner goes best with Rouge Pur 59?
Asked by: JoA

Is 51 Corail Urbain and 52 Roxy Coral the same?...

Is 51 Corail Urbain and 52 Roxy Coral the same?
Asked by: CathyC

Where can I buy Rouge Pur lipstick No 34 and 42??...

Where can I buy Rouge Pur lipstick No 34 and 42??
Asked by: Anonymous

HI...

HI I'm YSL beauty makeup artist&hellip;..actually over a hundred customers looking for Couture#52,VAL#105,Gloss Volupte#202 these color in everyday!!!!Specially in ASIA and korean TV show make peoples crazy about these color.When does it back in stock?Hopefully soon&hellip;thank you!
Asked by: Anonymous

which are the re lipsticks without blue base ?...

which are the re lipsticks without blue base ?
Asked by: rachellag

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for year...

Is the # 340 the same as # 34 which is now matte and not the same color I have been wearing for years?
Asked by: Anonymous

delivery takes one month ?...

delivery takes one month ?
Asked by: Anonymous

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my...

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my skin tone. I'd like a true red because I'm going for the classic Hollywood glamour look. Does anyone have any recommendations?
Asked by: sarahc
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