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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 334.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Best lipstick I love this lipstick. It gives your lips a lot of moisture . The color is nice ! High quality product!
Date published: 2019-05-31
Rated 5 out of 5 by from Best Lipstick ever! I started using YSL lipsticks couple years ago and hooked on it ever since.
Date published: 2019-05-31
Rated 2 out of 5 by from not too good not too bad this is the "you can have it but you won't remember you have it" type of product. not very impressive, but good to apply. however "doesn't have any fault" itself is a fault if it doesn't do any good considering the amount of money you spent
Date published: 2019-05-30
Rated 5 out of 5 by from Changed my attitude. I am now known for my red lips. This color looks good on everyone. It's been a game changer.
Date published: 2019-05-27
Rated 5 out of 5 by from Best Lipstick Color for me! This lipstick color is super bright and make my skin look so pretty!
Date published: 2019-05-24
Rated 5 out of 5 by from Love it! I brought this for my mother-in-law, did special top and engraving. She love it! And the color is so good!
Date published: 2019-05-24
Rated 5 out of 5 by from My best purchase ever I bought a this 5 months and I feel so happy and wonderful it. So, I really really love ysl ❤️
Date published: 2019-05-23
Rated 5 out of 5 by from Best Purchase This lipstick is everything! I love my purchase! it fells very smooth on my lips. I give it two thumbs up!
Date published: 2019-05-17
Rated 5 out of 5 by from The best I bought this for my birthday since I needed a really good staple nude lip. I absolutely love the formula and consistency of this lipstick it goes on smooth and wears beautifully all day.
Date published: 2019-05-13
Rated 5 out of 5 by from In love My best purchase, I in love with this lipstick, so comfortable and pigmented
Date published: 2019-05-03
Rated 5 out of 5 by from One of my favorites I purchased 224 online. Love the pink color, the smooth creamy texture, even though it’s matte. Fairly long lasting
Date published: 2019-04-26
Rated 4 out of 5 by from the best texture lipstick im so happy that i bought this lipstick, the texture is so nice and the color is very good too
Date published: 2019-04-25
Rated 5 out of 5 by from Gorgeous Red I actually bought this for a present for a friend, who absolutely loves the colour. It is the first time she has tried YSL Lipstick but says it will not be her last. This is a long lasting lipstick and the colour stays true. Very glamorous case too. I have used this lipstick too but in a different colour so knew my friend would love it for her birthday.
Date published: 2019-04-24
Rated 5 out of 5 by from Gorgeous lipstick, just selected the wrong color f I purchased this lipstick without trying it on, so my mistake. But it is a beautiful color and the quality of the lipstick is the best!
Date published: 2019-04-23
Rated 5 out of 5 by from Love YSL lip sticks This is my favorite shade and sometimes hard to find.
Date published: 2019-04-22
Rated 5 out of 5 by from must have! you cant go wrong with it. I would buy all of it!!!
Date published: 2019-04-17
Rated 5 out of 5 by from my favorite one i brought it about 6 month ago. and like it a lots
Date published: 2019-04-17
Rated 5 out of 5 by from love these liptsicks The packaging of these lispticks are so cute and I love all the bright colors especially all the reds
Date published: 2019-04-13
Rated 5 out of 5 by from Really nice I love this lipstick a lot it has a lot of color pigmentation
Date published: 2019-04-13
Rated 5 out of 5 by from Great lipstick!! These lipsticks are very hydrating and pigmented on my lips, plus they smell fantastic!
Date published: 2019-04-08
Rated 5 out of 5 by from Love this lipstick! I love everything about this lipstick from the beautiful container to how smooth it goes on!! I love the color and it even smells good! I would hands down recommend this to my friends and will definitely be reordering when this runs out! ❤️❤️❤️
Date published: 2019-04-06
Rated 4 out of 5 by from Good The long lasting colors are awesome! It’s a nice lipstick and I’m currently using it as my go-to, very nice!
Date published: 2019-04-05
Rated 5 out of 5 by from Love Love Love this lipstick I bought a couple different personalized lipsticks for myself and 3 friends. The wow factor was definitely well received! the lipsticks are a great nude shade and the texture is creamy but stays on quite well.
Date published: 2019-04-03
Rated 5 out of 5 by from I love it The product allows you to build the colour to the intensity that you want. It’s my go-to when I feel like a boss woman haha
Date published: 2019-04-03
Rated 5 out of 5 by from Something Special Not only picking out my own cap but also having the option to engraved made this already beautiful lipstick something extra special. Love this purchase
Date published: 2019-03-29
Rated 5 out of 5 by from First YSL Lipstick Love the color, consistancy, pigmintation. It is everything I want and need in a lipstick!
Date published: 2019-03-27
Rated 5 out of 5 by from Best lipstick ever! This is my favorite lipstick. The pigmentation it’s spot on and your lips never dry out after using it. Definitely recommend this to anyone wanting to look beautiful
Date published: 2019-03-26
Rated 5 out of 5 by from I like it so much. I bought this two weeks ago and this is my first ysl lipstick. I very like the color I purchase.
Date published: 2019-03-24
Rated 5 out of 5 by from Perfect Red This is THE perfect color of red~~not too orange & not too blue.
Date published: 2019-03-24
Rated 5 out of 5 by from Excellent Moustrizing! This is my first lipstick purchase from YSL, candidly speaking best I have used
Date published: 2019-03-24
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Questions & Answers

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC

what lip liner color would work best with this color?...

what lip liner color would work best with this color?
Asked by: ShavonnahS

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?...

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?
Asked by: anng

no 30?...

no 30?
Asked by: Anonymous

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone ...

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone know where I might find it somewhere? YSL, please bring it back!!!
Asked by: Anonymous

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?...

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?
Asked by: Anonymous

I am waiting lipstit 52....

I am waiting lipstit 52. is it commimg?
Asked by: Anonymous

Is the pure couture #52 rouge rose the same color than #52 rosy coral ?...

Is the pure couture #52 rouge rose the same color than #52 rosy coral ? I'm searching the #52 rosy coral since one year.
Asked by: MaryL

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much -...

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much - Grteat color for redheads!!!!! ??????
Asked by: RobertaC

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?...

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?
Asked by: LunaC

Hi when will have 52 rosy coral?...

Hi when will have 52 rosy coral?
Asked by: Anonymous

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label)...

I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label) in Las Vegas in 1987. Love the color but I cant seem to find it. I reordered #34 a few years ago (rouge pure shine sheer lipstick spf 15 #34) and it is pretty but it is a browner color and not the coppery bronze that I loved. How can I get that color again?
Asked by: Anonymous

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?...

What is the color of the lipstick the model is wearing in the September 2015 issue of Vogue?
Asked by: MarianneF

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's...

I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's a secret supply somewhere , or is there a YSL color that's very very similar? It's just beautiful with my coloring
Asked by: Anonymous

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?...

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?
Asked by: BarbaraS

Is #49 lipstick still available?...

Is #49 lipstick still available?
Asked by: JuneG

Is number 59 being discontuined ?...

Is number 59 being discontuined ?
Asked by: Anonymous

Does this line have spf in it?...

Does this line have spf in it?
Asked by: VictoriaW

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????...........

Beg u pls have 52 back in stock... :'( :'( :'( when will it be in stock??????........
Asked by: CathyC

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please...

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please tell me you don't have two 17s and please tell me 17 is the most similar one to no.52.
Asked by: RuopinQ

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still availa...

My favorite lipstick is almost gone and I have been searching for it on line. Is No 34 still available? Dede
Asked by: Anonymous

hi,ROUGE PUR COUTURE52,when will arrive?...

hi,ROUGE PUR COUTURE52,when will arrive?
Asked by: xiaomann

Hello!...

Hello! What would be the colour that would be close to tearose that was out several years ago and has been discontinued? The colour rose narcisse-rouge coutour looks similar. Is it so? Thanks.
Asked by: BrendaG

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to ...

You used to carry for years #34 frosted (an orange/bronze) color. do you have a lip color close to the old #4 that is frosted or glossy?
Asked by: carolynj

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rou...

Is the no. 52 rouge rose the same color as no. 52 rosy coral the same shade? it seems to me that rouge rose is a bit darker..
Asked by: NataliaS

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?...

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?
Asked by: GraceC

What lip liner goes best with Rouge Pur 59?...

What lip liner goes best with Rouge Pur 59?
Asked by: JoA

Is 51 Corail Urbain and 52 Roxy Coral the same?...

Is 51 Corail Urbain and 52 Roxy Coral the same?
Asked by: CathyC
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