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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 251.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Love the engraved lipstick tube!! The color is a little bit lighter than shown on the web but with a lip liner I can make it work. I love this rich creamery long lasting lipstick. It is the closest thing to my precious Chanel lipstick that I have found and last just as long with out bleeding in to my wrinkles. Love this product.
Date published: 2019-02-22
Rated 5 out of 5 by from Best baby pink lipstick on the Market My new lipstick came with unique little caps one with fed lips and one with red love hearts on Really quirky and unique , Super quick delivery I’m a very happy bunny
Date published: 2019-02-16
Rated 5 out of 5 by from Love the color and the lid! ❤️❤️❤️ Amazing quality of lipstick and such classy packaging. I was able to personalize the lid with my name.
Date published: 2019-02-15
Rated 5 out of 5 by from A Lipstick That is Not Just For Your Lips... Creamy, moisturizing and beautifully pigmented; these lipsticks from YSL are now among my favorites. Let's also note the packaging is stunning and even though the simple case is gorgeous and reflective, but if you upgrade to one of their many decorative covers, you can create a new piece of jewelry for your vanity. I believe I am now hooked!
Date published: 2019-02-15
Rated 5 out of 5 by from Great Bought as a gift. Pleased
Date published: 2019-02-09
Rated 5 out of 5 by from BEST PURCHASE I brought it for my friend in a few weeks ago , she loves it so much!
Date published: 2019-01-30
Rated 5 out of 5 by from Best lipstick ever Feels so good on my lips. Love the shades. Love this lipstick
Date published: 2019-01-29
Rated 5 out of 5 by from Most moisturizing matte lipstick This is almost like a lipbalm! Every time I apply it nourishes my lips. Can’t wait to buy one in pink!
Date published: 2019-01-29
Rated 2 out of 5 by from Wasted money Color not true to photo. Will probably not really use it.
Date published: 2019-01-28
Rated 5 out of 5 by from My brother girlfriend loved it :) If you’re trying to purchase a meaningful gift at a low cost. This is the place to be it’s so thoughtful and the color is so pop. I’m happy she loved it
Date published: 2019-01-26
Rated 5 out of 5 by from Best lipstick gorgeous color. Very happy with product.Just like the one on The Marvelous Mrs Mazzel.
Date published: 2019-01-19
Rated 5 out of 5 by from Very nice color Definitely love it. I bought it for my cousin and it looks great
Date published: 2019-01-18
Rated 4 out of 5 by from Love the engraving! This lipstick goes on smooth. I love the free engraving. It makes for a luxurious and personal gift item.
Date published: 2019-01-18
Rated 5 out of 5 by from Great purchase I love this product. I have been using it for years. This company was cheaper than the last vendor that I used.
Date published: 2019-01-17
Rated 5 out of 5 by from Perfection! These lipsticks are so nourishing, hydrating, and soooooo feminine. I love them.
Date published: 2019-01-14
Rated 5 out of 5 by from Luxurious Treat for Me I got so many lovely gifts for Christmas but when I saw the caps and engraving I ordered 2. I love this formula of YSL and was in the mood for colors that I might wear into spring whenever it arrives
Date published: 2019-01-13
Rated 5 out of 5 by from Beautiful Nude I love these caps and how I can personalize my favorite brand of lipsticks. YSL lipsticks are insanely gorgeous and quality well simply the best! Never dries my lips out and I’m so thankful for that! It’s like adding the best lip balm on and the scent just makes this perfection!
Date published: 2019-01-12
Rated 5 out of 5 by from Best Present Bought this for my mom as a christmas present. She loved it. Especially since I got it engraved for free!!
Date published: 2019-01-12
Rated 5 out of 5 by from #66 Bois De Rose is a great warm neutral! This lipstick line is one of my faves...my lips do not dry out and it has fantastic staying power. My most recent purchase is #66, for my fair skin a nice warmer touch of color yet still neutral. It is a diverse color that can easily be used day or night! I got mine engraved and for whatever reason, it just feels "special" when I reach for it! :)
Date published: 2019-01-06
Rated 5 out of 5 by from Amazing Purchased this as a gift for my GF she loved it!!!
Date published: 2019-01-05
Rated 5 out of 5 by from Enriching and nourishing Enriching and nourishing - makes you look like a Glam Diva
Date published: 2019-01-04
Rated 5 out of 5 by from the best experience i've been wanting to get it for so long , and finally got it ! the best purchase i've ever made
Date published: 2019-01-04
Rated 5 out of 5 by from My first YSL Lipstck and I'm brand loyal for life. A friend of mine who loves YSL bought herself this Le Rouge for her own birthday, and I thought I'd follow in her brilliant footsteps! She didn't steer me wrong! Woods on Fire was a gorgeous color for my skintone (indian), highly pigmented, and in gorgeous packaging. Even though it's matte, it didn't dry out my lips. The giftbox was lovely too; great for storage! Highly recommend!
Date published: 2019-01-04
Rated 5 out of 5 by from BEST LIPSTICK I wanted a luxury gift for my sister. So to go to YSL site was good enough. Picked out a lipstick had it engraved. And not mention the packaging was out of this world. Loved it. Free shipping and it arrives just in time. The lipstick was the perfect nude for her skin tone. Just perfect
Date published: 2019-01-03
Rated 5 out of 5 by from The Perfect RED! I have tested this shade number 50 Rouge Neon all day and it is just the perfect red lipstick! Eating and Drinking doesn't seem to affect it in any way. Top quality product which is worth every penny. Wearing it has quite an affect on other people too. I don't even where that much make up I just had this lipstick on as a tester and everyone smiles at you and starts talking to you. Wow! Thanks YSL you are 110% Class xxx
Date published: 2018-12-31
Rated 5 out of 5 by from I got as a gift from husband love the product 2 month ago got it as a gift but love the quality& really
Date published: 2018-12-30
Rated 5 out of 5 by from Impressive! Very fast shipping and wonderful packaging. Love the box!
Date published: 2018-12-25
Rated 5 out of 5 by from It’s so pretty and classy looking! A must! I bought this a kit 4 weeks ago now and honestly I’d buy it again. The colors is rich and smooth in the lips. I also did the engraving on the cap and it gives it such a personal touch.
Date published: 2018-12-19
Rated 5 out of 5 by from Recommended very good! Bought as a gift, and will definitely buy again for myself :)
Date published: 2018-12-18
Rated 5 out of 5 by from Classy Not only did I like the pigment and color of this Lipstick but I really like the way it was designed . Very classy ...
Date published: 2018-12-17
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Questions & Answers

Where can I find lipstick #74?...

Where can I find lipstick #74?
Asked by: SusanR

What lip liner should I pair with Rose Tropical?...

What lip liner should I pair with Rose Tropical?
Asked by: Anonymous

Will lipstick color ,Pimento, ever come back?...

Will lipstick color ,Pimento, ever come back?
Asked by: lw

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY

Hello do you know whichnumber is 59 coral from the last package?...

Hello do you know whichnumber is 59 coral from the last package?
Asked by: jacquelines

What is the best lipgloss to go over #6 Rose Bergamasque?...

What is the best lipgloss to go over #6 Rose Bergamasque?
Asked by: Jan MarieN

What is the closest shade to the rouge pur 37 that I can no longer find?...

What is the closest shade to the rouge pur 37 that I can no longer find?
Asked by: DelE

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not ...

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not what is the closest color to these two lipsticks Also do you still have lip liner # 7
Asked by: debbiec

When will #25 (taupe Raphael) return?...

When will #25 (taupe Raphael) return?
Asked by: Anonymous

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had be...

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had been discontinued. Is there a way to determine if any of your current shades have any resemblance to #42?
Asked by: GaylnelleL

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last ...

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it? Brenda
Asked by: Anonymous

when will 52 back in stock?...

when will 52 back in stock?
Asked by: JoanneY

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstic...

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstick shades like #144 Silky Apricot, #147 Hazelnut and #148 Tearose. They were hugely popular and sold out everywhere. Please bring them back. They were unique lipstick shades not found in any other brand or anywhere ever?
Asked by: Anonymous

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the ...

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?
Asked by: PhylllisM

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywh...

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywhere but it is still listed as an available color on the YSL website, just out of stock.
Asked by: MimiM

Is Luminous Pink Plum out of stock permanently?...

Is Luminous Pink Plum out of stock permanently?
Asked by: EileenM

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?...

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?
Asked by: Anonymous

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous

Hi,...

Hi, Will #2 Rouge Pourpre become available again?
Asked by: Anonymous

when will you have ROUGE PUR COUTURE 52 rosy coral?...

when will you have ROUGE PUR COUTURE 52 rosy coral?
Asked by: huaixuanh

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other sto...

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other stores but seems to be discontinued?!?!
Asked by: IrisC

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC

what lip liner color would work best with this color?...

what lip liner color would work best with this color?
Asked by: ShavonnahS

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?...

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?
Asked by: anng
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