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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 251.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
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Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Best Lipstick I love the texture and the color of this lipstick. I goes on smooth and doesn’t makes my lips dry.
Date published: 2019-07-14
Rated 1 out of 5 by from it's almost near the expiration date it's almost near the expiration date and i return it
Date published: 2019-07-14
Rated 4 out of 5 by from Best texture, almost perfect in other aspects I saw the Asian model’s picture and thought it was the color I’d been looking for. In person on me it is more mauve than I’d hoped. Regardless, it’s a nice color and it wears well (texture, pigmentation, how it fades, etc). If I could change one thing it would be the scent. It’s a little too strong, though I am probably more sensitive than the average person.
Date published: 2019-07-11
Rated 5 out of 5 by from Favorite colors I have used this shade for many many years with #59 and love both of them!
Date published: 2019-07-10
Rated 4 out of 5 by from Orange lizard case with le orange A true bright orange. Very creamy so does slip around without a liner but the perfect summer color. One swipe full payoff
Date published: 2019-07-06
Rated 5 out of 5 by from Love Rouge Pur Couture Lipstick It feels great, the smell is lovely, and the monogramming is super fun. I'm getting all of my lipsticks monogrammed now.
Date published: 2019-06-26
Rated 5 out of 5 by from cute cap Love the cap more than the lip stick. and it can be engraving for any celebration
Date published: 2019-06-26
Rated 5 out of 5 by from Love this lipstick!!! Goes on so smooth, makes all my lip texture disappear! Great color payoff as well
Date published: 2019-06-26
Rated 5 out of 5 by from Best lipstick with moisturizer for dry lips. Have tried many other top brands ~ only YSL lipsticks offer best color & rich, moist base!
Date published: 2019-06-23
Rated 4 out of 5 by from LIPSTICK I LOVE HOW IT WORKS (CHARACTERS) ALTHOUGH I CHOSE A WRONG COLOR ..
Date published: 2019-06-21
Rated 5 out of 5 by from Stunning Love Yves Saint Laurent always n the engraving is great. I added the color of rouge next to my name so it's easy to find
Date published: 2019-06-20
Rated 4 out of 5 by from Great purchase I love the color of this lipstick I would also love to get this in a matte
Date published: 2019-06-17
Rated 5 out of 5 by from Love this lipstick Beautiful color, long wearing and moisture for your lips.
Date published: 2019-06-14
Rated 5 out of 5 by from Beautiful lipstick I loved the texture, very creamy for a matte lipstick. The case is beautiful, too. I bought two of the custom caps and I love them.
Date published: 2019-06-12
Rated 5 out of 5 by from Love the soft color I have been admiring this lipstick worn by a friend and see passed on the the name and color information for me to order it. I am so glad because I love it on me as well
Date published: 2019-06-11
Rated 5 out of 5 by from Love It! Just received my engraved lipstick and I LOVE it! This lipstick looks so natural on me. I love the color and I could definitely see it becoming part of my everyday routine.
Date published: 2019-06-11
Rated 5 out of 5 by from Outstanding product YSL lipsticks are the best of all manufacturers. Very moist and the colors are wonderful. An excellent selection
Date published: 2019-06-10
Rated 5 out of 5 by from Love love love it! I’ve been wanting this product for ages but always held back because of the price... I should’ve bought this from the beginning. The color is sooooo flattering, and it doesn’t dry my lips at all, even though I bought it in matte! I do wish it was cheaper, but only so I could buy more colors!
Date published: 2019-06-06
Rated 2 out of 5 by from Disappointed by the color I am huge fan of Rouge Pur Couture lipsticks, they never dry out your lips and the color lasts hours. I bought 222 which is an exclusive color and isn't in any stores near me so I was excited to purchase it online. I used the live camera to test out the color and while I know it is not 100% accurate, it misled me on the depth of color. It looked three or four shades darker on both the live camera and the model with the skin tone closest to mine. My advice is swatch it in store and don't rely on the camera which seems like a great feature but ended up useless. Now I just have another red which isn't what I was looking for
Date published: 2019-06-05
Rated 5 out of 5 by from M’Lady Bacon has never been more sizzlin’ I purchased this stunning lipstick for my wife. She loves the product, and loves the custom engraved cap. Highly recommended for sizzlin’ ladies everywhere!!
Date published: 2019-06-05
Rated 5 out of 5 by from My all-time favourite red lipstick! It's classy, bold, and very refreshing. I first tried it because I read Orange Imagine 201 is Eva Green's favourite shade and I also have darkish hair, light coloured eyes, and pale skin. Still loving it!
Date published: 2019-06-01
Rated 5 out of 5 by from Best lipstick I love this lipstick. It gives your lips a lot of moisture . The color is nice ! High quality product!
Date published: 2019-05-31
Rated 5 out of 5 by from Best Lipstick ever! I started using YSL lipsticks couple years ago and hooked on it ever since.
Date published: 2019-05-31
Rated 2 out of 5 by from not too good not too bad this is the "you can have it but you won't remember you have it" type of product. not very impressive, but good to apply. however "doesn't have any fault" itself is a fault if it doesn't do any good considering the amount of money you spent
Date published: 2019-05-30
Rated 5 out of 5 by from Changed my attitude. I am now known for my red lips. This color looks good on everyone. It's been a game changer.
Date published: 2019-05-27
Rated 5 out of 5 by from Best Lipstick Color for me! This lipstick color is super bright and make my skin look so pretty!
Date published: 2019-05-24
Rated 5 out of 5 by from Love it! I brought this for my mother-in-law, did special top and engraving. She love it! And the color is so good!
Date published: 2019-05-24
Rated 5 out of 5 by from My best purchase ever I bought a this 5 months and I feel so happy and wonderful it. So, I really really love ysl ❤️
Date published: 2019-05-23
Rated 5 out of 5 by from Best Purchase This lipstick is everything! I love my purchase! it fells very smooth on my lips. I give it two thumbs up!
Date published: 2019-05-17
Rated 5 out of 5 by from The best I bought this for my birthday since I needed a really good staple nude lip. I absolutely love the formula and consistency of this lipstick it goes on smooth and wears beautifully all day.
Date published: 2019-05-13
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Questions & Answers

Hi, is the orange imagine matte lipstick is the same color as orange red matte? Thank you

Asked by: PhuongL
Hi! Please visit one of our counters, and a Beauty Specialist will be happy to help you choose products for your skin type, and introduce you to cosmetics to help you achieve the look you like. Each counter has testers so that you have the opportunity to try each product before you make a purchase. To locate the nearest Yves Saint Laurent Beauté counter, please visit our Store Locator. Since some store locations only carry Yves Saint Laurent Fragrance, we recommend calling the store before your visit!
Answered by: Yves Saint Laurent
Date published: 2018-10-26

I wear the Rouge Pur that looks like it has copper in it. The number worn off. Can you tell me color 

Asked by: MaryJo
Hi MaryJo! We suggest visiting one of our counters, and a Beauty Specialist will be happy to help you choose products for your skin type, and introduce you to cosmetics to help you achieve the look you like. Each counter has testers so that you have the opportunity to try each product before you make a purchase. To locate the nearest Yves Saint Laurent Beauté counter, please visit our Store Locator. Since some store locations only carry Yves Saint Laurent Fragrance, we recommend calling the store before your visit.
Answered by: Yves Saint Laurent
Date published: 2018-10-26

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store....

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store.
Asked by: SharinC
If I remember correctly, I think #19 is more pink and #7 is more of a true fuchsia.. meaning it has more blue undertones in it. They are extremely similar though and I don't think anyone really needs both!
Answered by: Anonymous
Date published: 2018-10-10

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks c...

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks conatin animal fat ..specially pigs?plz let me know that.
Asked by: SafaN
don't know about pig fat, but i have been using this lipstick for years and absolutely love it - it last virtually all day with one application!
Answered by: DebbieT
Date published: 2016-06-30

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do yo...

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do you make the look last longer. Very sexy and sassy color...
Asked by: Anonymous
I always use a liner with my lipstick. Sadly I have not found a successful way to make my lipstick last longer.
Answered by: SandraH
Date published: 2016-06-30

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red pat...

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red patent cover) and I absolutely love the colour of the 2nd(from top) lip colour. The description on the box says ROUGE A LEVRES SOLID LIP COLORS SHADES #BOURGOGNE, #ROSE, #ROUGE. Kindly advise on the name of this product? ~ashley
Asked by: ashleyW
It is called Fushia Pink #19.
Answered by: Anonymous
Date published: 2016-06-30

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!...

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!
Asked by: Anonymous
In the video above Cara dresses a fuchsia lipstick, 56 (Luminous Vanilla) is orange!
Answered by: AnnaC
Date published: 2016-06-30

Will you ever have #74 again? My favorite for years....

Will you ever have #74 again? My favorite for years.
Asked by: Anonymous
Yes, I have bought it on a regular basis, It is moisturizing, and the color seems to compliment many skin tones! I hope you try and enjoy this product!
Answered by: LMJL
Date published: 2016-06-30

Will they ever restock #52 again? If so....how long will it take for them to restock again??...

Will they ever restock #52 again? If so....how long will it take for them to restock again??
Asked by: Anonymous
Wish I could find Orange Sari (Indian Orange) 21!!! Carolyn
Answered by: CarolynS
Date published: 2016-06-30

Is this long lasting?...

Is this long lasting?
Asked by: monicam
Yes it is long lasting and beautiful. I love it
Answered by: DoraV
Date published: 2016-06-30

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?...

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?
Asked by: MonaY
HI Mona Y... I'm not really sure. I would recommend, though, if you're into Red lips PLEASE try that Rouge Pur Couture. DELICIOUS color, not sticky, not runny or bland. Really rich luscious color.
Answered by: LataniaM
Date published: 2016-06-30

Do you have any more 17?...

Do you have any more 17?
Asked by: Anonymous
Yes why?
Answered by: DeniseC
Date published: 2016-06-30

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?...

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?
Asked by: KATHYN
Find out if is discountinued ,if it is and can't find it anyplace try looking on line , I have for my discountinued ysl lipsticks .
Answered by: NancyM
Date published: 2016-06-30

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge...

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge Pur Couture Lipstick color suggestions please?
Asked by: Anonymous
I like the pink number 22
Answered by: MARTINEV
Date published: 2016-06-30

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still ...

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still make it??
Asked by: MicheleP
I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try it
Answered by: Anonymous
Date published: 2016-06-30

do you have small samples????????? very interested in beige tribute....

do you have small samples????????? very interested in beige tribute.
Asked by: Diane StevensP
I do not have any samples but perhaps the company does. I usually try the color in the store. kY
Answered by: Anonymous
Date published: 2016-06-30

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the...

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.
Asked by: Anonymous
The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret Helfenstein
Answered by: Margareth
Date published: 2016-06-30

What type of lip pencil can we wear with shade le rouge pur couture lipstick?...

What type of lip pencil can we wear with shade le rouge pur couture lipstick?
Asked by: Anonymous
To me, I use any kind as long as the color is close.
Answered by: nancym
Date published: 2016-06-30

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?...

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?
Asked by: ShirleyB
The color is very light,more like a light glosss, so if you are looking for vibrant color, use it with a darker lipstick.
Answered by: MarieF
Date published: 2016-06-30

Will they have 17 rose dahlia again?....can't find it on website...

Will they have 17 rose dahlia again?....can't find it on website
Asked by: Anonymous
Unwed to order 59
Answered by: LindaD
Date published: 2016-06-30

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and do...

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and does ysl even have cosmetics stores in asia?
Asked by: CathyC
Dear Cathy, As a pricey act of desperation, you can find #52 on eBay. Good luck!
Answered by: Anonymous
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes
Answered by: DanielleS
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off
Answered by: SWAPNAB
Date published: 2016-06-30

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? w...

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? what other colors complement olive skin? Thanks
Asked by: Anonymous
I love# 34. You can change the color using different lip pencils.
Answered by: IreneW
Date published: 2016-06-30

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?...

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?
Asked by: MargheritaM
I think 2012 if it is orange.
Answered by: Anonymous
Date published: 2016-06-30

When are you getting the rosy coral #52?...

When are you getting the rosy coral #52?
Asked by: MinK
last x'mas
Answered by: nancym
Date published: 2016-06-30

do you have lipstick #52?...

do you have lipstick #52?
Asked by: Anonymous
No
Answered by: DaniellaR
Date published: 2016-06-30

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin...

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin is cool tone as a result of some online quizzes).
Asked by: Anonymous
to hard.... I am blond and use a variety of the light pinks... Just tried a darker color
Answered by: SimoneR
Date published: 2016-06-30

what lipstick is better for light tone skin?...

what lipstick is better for light tone skin?
Asked by: Anonymous
The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.
Answered by: BonnieC
Date published: 2016-06-30

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now...

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now Rouge Pur Couture #34? Merci beaucoup...
Asked by: PaulaL
Try # 340
Answered by: Anonymous
Date published: 2016-06-30
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