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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 251.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 1 out of 5 by from Colour not what it looked like The colour I ordered was shade 52, the colour I received was nothing like what it looked like
Date published: 2018-11-05
Rated 3 out of 5 by from Very pretty colors! I bought this as an impulse buy. I saw the color and just had to have it, later when I tried it on, it went on a little streaky. I am not sure if it has been reformulated since then to have more consistent color upon application but I am ok with using mine as a transition color for other lip looks. Love the feel and look of the packaging as well.
Date published: 2018-10-31
Rated 5 out of 5 by from Gorgeous! I bought this and got it immediately into circulation. Love the colour!
Date published: 2018-10-31
Rated 5 out of 5 by from Great lipstick I have this lipstick in Rose Stiletto. Nice rosy pink color that isn’t too wild. I just need one swipe to get full coverage. Very moisturizing yet long wearing. Floral fragrance.
Date published: 2018-10-26
Rated 5 out of 5 by from My best lipstick It’s very good for me and it’s worth it i’m very happy
Date published: 2018-10-26
Rated 4 out of 5 by from It’s moisturizing and a cute color! The color is good for daily uses and it’s not drying. However, it has a unique scent to it I love it.
Date published: 2018-10-25
Rated 5 out of 5 by from Fiery Red is beautiful I am so happy to have the Fiery Red one, looks so great!
Date published: 2018-10-21
Rated 5 out of 5 by from Good lipstick I really like this.. It very beautiful.. Make me look nice and look beautiful..
Date published: 2018-10-18
Rated 5 out of 5 by from Love it I love the cap with heart a lot. And the color is perfect on me.
Date published: 2018-10-16
Rated 5 out of 5 by from best purchase great! my package had some problems but treshipment quickly. The lipsticks are beautiful and suitable for me.
Date published: 2018-10-16
Rated 5 out of 5 by from so amazing 09 is the best color for me. At the store the lady said one of the colors Asians always buy is 09. I love how it smells, how they look on me. Lasts long for me. I got engrave on the lipstick tube and that makes my lipstick more special. I love and recommend this. Worth the money.
Date published: 2018-10-12
Rated 2 out of 5 by from Doesn't stay on I bought this lipstick on Wednesday and it doesn't seem to have the staying power of other lipsticks. I also notice a nasty chemical taste in my mouth after application.
Date published: 2018-10-11
Rated 5 out of 5 by from Great lipstick!!! Such a great long lasting lipstick!! Will definitely purchase more colors!!
Date published: 2018-10-08
Rated 5 out of 5 by from My best color ever. I so so so love this lipstick color really so pretty and smooth. I wear it all the time when I go hangout
Date published: 2018-10-06
Rated 5 out of 5 by from Best lipstick ever!!!! I bought the Rouge Pur in two colors: 19 Le Fuschia and 58 Mauve Nihiliste. Both are creamy and gorgeous. The dry down and last all day. Love love love YSL!!!!!
Date published: 2018-10-05
Rated 5 out of 5 by from ALWAYS MY BEST PURCHASE!! Rpuge Pur Couture lipsdtick #49 is my MAIN, vital staple --- my signature lipstick -- has been for YEARS, and ALWAYS WILL BE ! Please NEVER discontinue it !!!
Date published: 2018-10-03
Rated 5 out of 5 by from I loved I loved my new lipstick it’s amazing product I really recommended
Date published: 2018-10-03
Rated 5 out of 5 by from Such a great lipstick! I bought a couple of these, 1 satin finish pink and 1 matte red, a few months ago and they are my go-to. Super pigmented and moisturizing, even though they don't even advertise on that! Def my favorite lipstick.
Date published: 2018-10-02
Rated 5 out of 5 by from Love itttttt I’m in love with all ysl’s lipsticks. Never be disappointed with YSL
Date published: 2018-10-01
Rated 5 out of 5 by from A gift for mommy This is a birthday gift for my mum; she really likes it.
Date published: 2018-09-25
Rated 5 out of 5 by from Best lipstick ever I tried one of these and it was so creamy and stayed on for hours, that now it's my go-to lipstick. Love it.
Date published: 2018-09-19
Rated 5 out of 5 by from Love it so much! amazing colour! suitable for both work and dating! I use it almost everyday.
Date published: 2018-08-31
Rated 5 out of 5 by from Such a lovely lipstick Such a lovely lipstick- colours are perfect for the now weather and the deeper colours will be great for winter. The lipstick stays on and last for a good 4 hours so perfect as don’t need to keep topping it up!
Date published: 2018-08-17
Rated 5 out of 5 by from Only color I wear Love this lipstick It all I wear Just wish your company was animal friendly
Date published: 2018-08-15
Rated 5 out of 5 by from Wonderful product and packaging I bought this wonderful product and had my lipstick case customized. I love it! Great creamy lipstick with excellent lasting power and a beautiful case with my initials on it. Thanks, YSL
Date published: 2018-08-14
Rated 5 out of 5 by from Great mascara Excellent mascara with fantastic brush. I usually have clump problem with other ones, not with this mascara.
Date published: 2018-08-13
Rated 3 out of 5 by from Lipsticks are beautiful but doesn’t have engrave I bought 2 matte lipstick from ysl and put in a complimentary engraving of names but when arrive there was nothing engrave on the lipstick. I was pretty disappointed. The color of the lipstick was beautiful.
Date published: 2018-08-12
Rated 5 out of 5 by from Thank Goodness I found it! I used my lipstick but lucky for me I bought the same color for my Mother. Thank goodness i was able to order it again. Love this frosty look but stays on all day. color 74 is the one for a bright orangy frosty color. You will love it
Date published: 2018-08-09
Rated 5 out of 5 by from Excellent! I’ve brought this in 3 colours and I’m addicted! I think I need them in all! Apply a so nicely and stays put for a fair few hours!
Date published: 2018-07-23
Rated 5 out of 5 by from Best classic red ever This lipstick range is the perfect connection to the past: to glamour and style, with its smooth luxurious feel on your lips, it is never heavy, and the colour is perfect and bright: the iconic shiny bright red (Le Rouge, of course: I am obsessive about wearing only red lipsticks) It also has a nice flavour, something that make-up designers often forget about: this lipstick tastes wonderful, which is all part of making you feel good about yourself. The design of the packaging is perfect, sharply stylish in gold with a simple internationally-distinctive monogram: you don't have to say anything, this lipstick just proves your stylishness (the look on their faces says "Oooo, YSL!") and the mirrored finish on the casing is incredibly useful for surreptitious public applications too! It's not a stay-on lipstick, but that is part of its attraction. It comes off in the right places at the right times. Its the perfect lipstick for air-kissing girlfriends at lunch *mwah mwah* ... but also it looks great on the right kind of soft thick white cotton shirt-collar *wink* I've given it a value rating of 5 stars despite its price tag, because of its *intrinsic* value, owning YSL lipstick makes you feel GOOD about yourself.
Date published: 2018-07-07
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Questions & Answers

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my...

I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my skin tone. I'd like a true red because I'm going for the classic Hollywood glamour look. Does anyone have any recommendations?
Asked by: sarahc

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I ...

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I liked #10 in Rouge Volupte but that has also been retired. Thank you.
Asked by: CarolT

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?...

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?
Asked by: FionaF

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous

Why no more number 17 in collection of rouge pour couture?...

Why no more number 17 in collection of rouge pour couture?
Asked by: Anonymous

ordered on from the website on Sat when I accidentally found that it became available again!!! I was...

ordered on from the website on Sat when I accidentally found that it became available again!!! I was thrilled and submitted the order right away? but the order status is still 'being processed' and the item became 'out of stock' too.... will it be shipped out soon? T_T
Asked by: Anonymous

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called R...

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called Rouge Rose?
Asked by: TherisaY

What color has taken the place of Rougr Pur #69 ?...

What color has taken the place of Rougr Pur #69 ?
Asked by: Anonymous

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I ...

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I havent ever worn it before
Asked by: JackieB

i am looking for rouge pur 59? can i still get it?...

i am looking for rouge pur 59? can i still get it?
Asked by: Anonymous

Is #19 fuschia pink discontinued?...

Is #19 fuschia pink discontinued?
Asked by: JackalynneF

I am told the formula is changing to eliminate the spf. Is this true?...

I am told the formula is changing to eliminate the spf. Is this true?
Asked by: AdrienneA

Is 52 REALLY discontinued?...

Is 52 REALLY discontinued?
Asked by: jok

When is Rosy Coral #52 coming back?...

When is Rosy Coral #52 coming back?
Asked by: Anonymous

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere...

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere
Asked by: Anonymous

I am looking for Rouge Pur 34. Can I still get it???...

I am looking for Rouge Pur 34. Can I still get it???
Asked by: Anonymous

What lipstick is most like Rouge Pur 41?...

What lipstick is most like Rouge Pur 41?
Asked by: Anonymous

Are these lipsticks limited edition?...

Are these lipsticks limited edition?
Asked by: MeganJ

I asked today if they would bring back #50 because they have brought so many colors from the origina...

I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you. How many want number #50 back?
Asked by: CarolT

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!...

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!
Asked by: TheaF

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be...

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be??
Asked by: Anonymous

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while no...

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while now... :( Can anyone help me with a dupe? #13 Le Orange is beautiful, but not close enough to #21.
Asked by: Anonymous

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(...

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(
Asked by: Anonymous
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