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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 233.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Such a great lipstick! I bought a couple of these, 1 satin finish pink and 1 matte red, a few months ago and they are my go-to. Super pigmented and moisturizing, even though they don't even advertise on that! Def my favorite lipstick.
Date published: 2018-10-02
Rated 5 out of 5 by from Love itttttt I’m in love with all ysl’s lipsticks. Never be disappointed with YSL
Date published: 2018-10-01
Rated 5 out of 5 by from A gift for mommy This is a birthday gift for my mum; she really likes it.
Date published: 2018-09-25
Rated 5 out of 5 by from Best lipstick ever I tried one of these and it was so creamy and stayed on for hours, that now it's my go-to lipstick. Love it.
Date published: 2018-09-19
Rated 5 out of 5 by from Love it so much! amazing colour! suitable for both work and dating! I use it almost everyday.
Date published: 2018-08-31
Rated 5 out of 5 by from Such a lovely lipstick Such a lovely lipstick- colours are perfect for the now weather and the deeper colours will be great for winter. The lipstick stays on and last for a good 4 hours so perfect as don’t need to keep topping it up!
Date published: 2018-08-17
Rated 5 out of 5 by from Only color I wear Love this lipstick It all I wear Just wish your company was animal friendly
Date published: 2018-08-15
Rated 5 out of 5 by from Wonderful product and packaging I bought this wonderful product and had my lipstick case customized. I love it! Great creamy lipstick with excellent lasting power and a beautiful case with my initials on it. Thanks, YSL
Date published: 2018-08-14
Rated 5 out of 5 by from Great mascara Excellent mascara with fantastic brush. I usually have clump problem with other ones, not with this mascara.
Date published: 2018-08-13
Rated 3 out of 5 by from Lipsticks are beautiful but doesn’t have engrave I bought 2 matte lipstick from ysl and put in a complimentary engraving of names but when arrive there was nothing engrave on the lipstick. I was pretty disappointed. The color of the lipstick was beautiful.
Date published: 2018-08-12
Rated 5 out of 5 by from Thank Goodness I found it! I used my lipstick but lucky for me I bought the same color for my Mother. Thank goodness i was able to order it again. Love this frosty look but stays on all day. color 74 is the one for a bright orangy frosty color. You will love it
Date published: 2018-08-09
Rated 5 out of 5 by from Excellent! I’ve brought this in 3 colours and I’m addicted! I think I need them in all! Apply a so nicely and stays put for a fair few hours!
Date published: 2018-07-23
Rated 5 out of 5 by from Best classic red ever This lipstick range is the perfect connection to the past: to glamour and style, with its smooth luxurious feel on your lips, it is never heavy, and the colour is perfect and bright: the iconic shiny bright red (Le Rouge, of course: I am obsessive about wearing only red lipsticks) It also has a nice flavour, something that make-up designers often forget about: this lipstick tastes wonderful, which is all part of making you feel good about yourself. The design of the packaging is perfect, sharply stylish in gold with a simple internationally-distinctive monogram: you don't have to say anything, this lipstick just proves your stylishness (the look on their faces says "Oooo, YSL!") and the mirrored finish on the casing is incredibly useful for surreptitious public applications too! It's not a stay-on lipstick, but that is part of its attraction. It comes off in the right places at the right times. Its the perfect lipstick for air-kissing girlfriends at lunch *mwah mwah* ... but also it looks great on the right kind of soft thick white cotton shirt-collar *wink* I've given it a value rating of 5 stars despite its price tag, because of its *intrinsic* value, owning YSL lipstick makes you feel GOOD about yourself.
Date published: 2018-07-07
Rated 5 out of 5 by from YSL never fails me - I found this color during by European tour after college. I can't find it in stores anymore, but I still use it after so many years....I am so glad they still make this color - this is my go to daily lipstick and I love YSL product. Thank you so much for not totally discontinuing this color
Date published: 2018-07-05
Rated 2 out of 5 by from Nice lipstick It was lighter than I thought it would be. Still very pretty color but I thought it would be darker.
Date published: 2018-06-21
Rated 4 out of 5 by from Love my engraved YSL lipstick I’m happy I found YSL beauty online. The color I ordered wasn’t available any where else, but I still ordered it on back order. I’m happy I bought it off YSL beauty because they can do engravings. If I bought the lipstick from somewhere else or in-store, I wouldn’t have got the engraving option. However, I dont like purchasing online esp since makeup and lipsticks as it can melt or get damaged in shipping. My lipstick was warm when I received it. If I wasn’t at home when my package arrived, I’m sure the lipstick would have been damaged from the heat. Overall, I’m happy I got my lipstick.
Date published: 2018-06-19
Rated 5 out of 5 by from Love it!! I bought it as my birthday gift and I really love it!
Date published: 2018-06-19
Rated 5 out of 5 by from My mom love this! bought this for a bday present for my mom and she’s been using this almost everyday whenever she goes out
Date published: 2018-06-19
Rated 1 out of 5 by from not Not very good lipstick i don't like it it's too dry and not a good colour
Date published: 2018-06-18
Rated 5 out of 5 by from Amazing This is my go to lipstick for a natural look. You but only better. Shade #11. It hydrates my lips and is fairly long wearing. I highly recommend YSL makeup and especially their stilettos. You can have the Lipstick case engraved as well as choose which top you want. I love the Gold Glitter Case.
Date published: 2018-06-18
Rated 5 out of 5 by from Best lipstick in my collection I love the color and I like how it applies without the sticky feeling..compact is beautiful too..
Date published: 2018-06-14
Rated 5 out of 5 by from Dreamy More purple on me than anticipated, but a creamy hydrating texture that has great color payoff.
Date published: 2018-06-08
Rated 5 out of 5 by from My best purchase ever ! I so happy to buy this items two weeks ago , and it’s the best one that compared with that I buy before !
Date published: 2018-06-08
Rated 5 out of 5 by from One of my Favorite lipstick Love the lipstick so much, color last long and never make my lips dry.
Date published: 2018-06-08
Rated 5 out of 5 by from Love this lipstick ! This is my fourth tube of this lipstick. It has the prettiest color and glides on so easily. It has a nice mango taste to it so an added bonus. Highly recommend this lipstick !!!
Date published: 2018-06-07
Rated 5 out of 5 by from Love it !!! Very fast delivery and beautiful color. recommended!!!!
Date published: 2018-06-05
Rated 5 out of 5 by from Elegance in a tube. Right shade, right smoothness, fabulous engraved case, perfection.
Date published: 2018-05-26
Rated 5 out of 5 by from My favorite lipstick... I started using ysl lipstick since 2016 and until now i'm still inlove with it..
Date published: 2018-05-14
Rated 5 out of 5 by from My favorite lipstick! I absolutely love my Rouge Pur #59 it remains my favorite for years !
Date published: 2018-05-01
Rated 3 out of 5 by from Great case! I love the personalized case but was disappointed in the color I chose. I used the computer with my photo as instructed but the satin has a perfume odor and was much lighter than in the photo. I would definitely go with a darker one when choosing. I saw this advertised in a magazine. I can use it, but it is not what I expected . Also it was the most expensive lipstick I've ever bought. The case is great!
Date published: 2018-04-30
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Questions & Answers

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I ...

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I liked #10 in Rouge Volupte but that has also been retired. Thank you.
Asked by: CarolT

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?...

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?
Asked by: FionaF

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous

Why no more number 17 in collection of rouge pour couture?...

Why no more number 17 in collection of rouge pour couture?
Asked by: Anonymous

ordered on from the website on Sat when I accidentally found that it became available again!!! I was...

ordered on from the website on Sat when I accidentally found that it became available again!!! I was thrilled and submitted the order right away? but the order status is still 'being processed' and the item became 'out of stock' too.... will it be shipped out soon? T_T
Asked by: Anonymous

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called R...

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called Rouge Rose?
Asked by: TherisaY

What color has taken the place of Rougr Pur #69 ?...

What color has taken the place of Rougr Pur #69 ?
Asked by: Anonymous

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I ...

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I havent ever worn it before
Asked by: JackieB

i am looking for rouge pur 59? can i still get it?...

i am looking for rouge pur 59? can i still get it?
Asked by: Anonymous

Is #19 fuschia pink discontinued?...

Is #19 fuschia pink discontinued?
Asked by: JackalynneF

I am told the formula is changing to eliminate the spf. Is this true?...

I am told the formula is changing to eliminate the spf. Is this true?
Asked by: AdrienneA

Is 52 REALLY discontinued?...

Is 52 REALLY discontinued?
Asked by: jok

When is Rosy Coral #52 coming back?...

When is Rosy Coral #52 coming back?
Asked by: Anonymous

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere...

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere
Asked by: Anonymous

I am looking for Rouge Pur 34. Can I still get it???...

I am looking for Rouge Pur 34. Can I still get it???
Asked by: Anonymous

What lipstick is most like Rouge Pur 41?...

What lipstick is most like Rouge Pur 41?
Asked by: Anonymous

Are these lipsticks limited edition?...

Are these lipsticks limited edition?
Asked by: MeganJ

I asked today if they would bring back #50 because they have brought so many colors from the origina...

I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you. How many want number #50 back?
Asked by: CarolT

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!...

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!
Asked by: TheaF

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be...

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be??
Asked by: Anonymous

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while no...

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while now... :( Can anyone help me with a dupe? #13 Le Orange is beautiful, but not close enough to #21.
Asked by: Anonymous

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(...

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(
Asked by: Anonymous
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