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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 211.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Step 1:
Personalize this product with a message or monogram.
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$38.00

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Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Really nice I love this lipstick a lot it has a lot of color pigmentation
Date published: 2019-04-13
Rated 5 out of 5 by from Great lipstick!! These lipsticks are very hydrating and pigmented on my lips, plus they smell fantastic!
Date published: 2019-04-08
Rated 5 out of 5 by from Love this lipstick! I love everything about this lipstick from the beautiful container to how smooth it goes on!! I love the color and it even smells good! I would hands down recommend this to my friends and will definitely be reordering when this runs out! ❤️❤️❤️
Date published: 2019-04-06
Rated 4 out of 5 by from Good The long lasting colors are awesome! It’s a nice lipstick and I’m currently using it as my go-to, very nice!
Date published: 2019-04-05
Rated 5 out of 5 by from Love Love Love this lipstick I bought a couple different personalized lipsticks for myself and 3 friends. The wow factor was definitely well received! the lipsticks are a great nude shade and the texture is creamy but stays on quite well.
Date published: 2019-04-03
Rated 5 out of 5 by from I love it The product allows you to build the colour to the intensity that you want. It’s my go-to when I feel like a boss woman haha
Date published: 2019-04-03
Rated 5 out of 5 by from Something Special Not only picking out my own cap but also having the option to engraved made this already beautiful lipstick something extra special. Love this purchase
Date published: 2019-03-29
Rated 5 out of 5 by from First YSL Lipstick Love the color, consistancy, pigmintation. It is everything I want and need in a lipstick!
Date published: 2019-03-27
Rated 5 out of 5 by from Best lipstick ever! This is my favorite lipstick. The pigmentation it’s spot on and your lips never dry out after using it. Definitely recommend this to anyone wanting to look beautiful
Date published: 2019-03-26
Rated 5 out of 5 by from I like it so much. I bought this two weeks ago and this is my first ysl lipstick. I very like the color I purchase.
Date published: 2019-03-24
Rated 5 out of 5 by from Perfect Red This is THE perfect color of red~~not too orange & not too blue.
Date published: 2019-03-24
Rated 5 out of 5 by from Excellent Moustrizing! This is my first lipstick purchase from YSL, candidly speaking best I have used
Date published: 2019-03-24
Rated 5 out of 5 by from Great lipstick I bought No. 19 3 months ago to try it, I like so much that I bought again and added No. 7.
Date published: 2019-03-22
Rated 5 out of 5 by from Love the color INow own three in this color, so it goes everywhere I go!
Date published: 2019-03-22
Rated 5 out of 5 by from Gorgeous lipcolor! This is the only lipstick I wear, believe me I have tried them all. The colors are stunning and will stay on without drying out the lips. I give these as gifts and all my family and friends love them all!
Date published: 2019-03-20
Rated 5 out of 5 by from Makes a great gift I love that ysl includes complimentary engraving. There's so many colors to choose from. I chose Rosewood and it is a great neutral pink that is your lips but better. My friend loved hers. I'll be ordering many more as gifts in the future!
Date published: 2019-03-11
Rated 4 out of 5 by from Rouge Pur Couture This lipstick exceeded my expectation! The color comes out very sexy.
Date published: 2019-03-08
Rated 4 out of 5 by from The best lipstick Love the lipstick I bought. Great packaging too. Goes on so creamy and smoothly. The Opium perfume sample is good! May purchase someday soon.
Date published: 2019-03-07
Rated 5 out of 5 by from Love it! The color looks great with my skin! At first, I find it hard to apply but once you use it more and more, it gets better!
Date published: 2019-03-05
Rated 5 out of 5 by from I love it The color is so beautiful. I definitely love it, and will use it usually
Date published: 2019-03-03
Rated 5 out of 5 by from My new favorite Love it, wear it everyday! I collect quite a few of the Rouge our couture lipsticks, this is one of the best.
Date published: 2019-03-01
Rated 5 out of 5 by from Love the engraved lipstick tube!! The color is a little bit lighter than shown on the web but with a lip liner I can make it work. I love this rich creamery long lasting lipstick. It is the closest thing to my precious Chanel lipstick that I have found and last just as long with out bleeding in to my wrinkles. Love this product.
Date published: 2019-02-22
Rated 5 out of 5 by from Best baby pink lipstick on the Market My new lipstick came with unique little caps one with fed lips and one with red love hearts on Really quirky and unique , Super quick delivery I’m a very happy bunny
Date published: 2019-02-16
Rated 5 out of 5 by from Love the color and the lid! ❤️❤️❤️ Amazing quality of lipstick and such classy packaging. I was able to personalize the lid with my name.
Date published: 2019-02-15
Rated 5 out of 5 by from A Lipstick That is Not Just For Your Lips... Creamy, moisturizing and beautifully pigmented; these lipsticks from YSL are now among my favorites. Let's also note the packaging is stunning and even though the simple case is gorgeous and reflective, but if you upgrade to one of their many decorative covers, you can create a new piece of jewelry for your vanity. I believe I am now hooked!
Date published: 2019-02-15
Rated 5 out of 5 by from Great Bought as a gift. Pleased
Date published: 2019-02-09
Rated 5 out of 5 by from BEST PURCHASE I brought it for my friend in a few weeks ago , she loves it so much!
Date published: 2019-01-30
Rated 5 out of 5 by from Best lipstick ever Feels so good on my lips. Love the shades. Love this lipstick
Date published: 2019-01-29
Rated 5 out of 5 by from Most moisturizing matte lipstick This is almost like a lipbalm! Every time I apply it nourishes my lips. Can’t wait to buy one in pink!
Date published: 2019-01-29
Rated 2 out of 5 by from Wasted money Color not true to photo. Will probably not really use it.
Date published: 2019-01-28
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Questions & Answers

I wear the Rouge Pur that looks like it has copper in it. The number worn off. Can you tell me color 

Asked by: MaryJo
Hi MaryJo! We suggest visiting one of our counters, and a Beauty Specialist will be happy to help you choose products for your skin type, and introduce you to cosmetics to help you achieve the look you like. Each counter has testers so that you have the opportunity to try each product before you make a purchase. To locate the nearest Yves Saint Laurent Beauté counter, please visit our Store Locator. Since some store locations only carry Yves Saint Laurent Fragrance, we recommend calling the store before your visit.
Answered by: Yves Saint Laurent
Date published: 2018-10-26

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store....

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store.
Asked by: SharinC
If I remember correctly, I think #19 is more pink and #7 is more of a true fuchsia.. meaning it has more blue undertones in it. They are extremely similar though and I don't think anyone really needs both!
Answered by: Anonymous
Date published: 2018-10-10

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks c...

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks conatin animal fat ..specially pigs?plz let me know that.
Asked by: SafaN
don't know about pig fat, but i have been using this lipstick for years and absolutely love it - it last virtually all day with one application!
Answered by: DebbieT
Date published: 2016-06-30

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do yo...

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do you make the look last longer. Very sexy and sassy color...
Asked by: Anonymous
I always use a liner with my lipstick. Sadly I have not found a successful way to make my lipstick last longer.
Answered by: SandraH
Date published: 2016-06-30

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red pat...

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red patent cover) and I absolutely love the colour of the 2nd(from top) lip colour. The description on the box says ROUGE A LEVRES SOLID LIP COLORS SHADES #BOURGOGNE, #ROSE, #ROUGE. Kindly advise on the name of this product? ~ashley
Asked by: ashleyW
It is called Fushia Pink #19.
Answered by: Anonymous
Date published: 2016-06-30

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!...

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!
Asked by: Anonymous
In the video above Cara dresses a fuchsia lipstick, 56 (Luminous Vanilla) is orange!
Answered by: AnnaC
Date published: 2016-06-30

Will you ever have #74 again? My favorite for years....

Will you ever have #74 again? My favorite for years.
Asked by: Anonymous
Yes, I have bought it on a regular basis, It is moisturizing, and the color seems to compliment many skin tones! I hope you try and enjoy this product!
Answered by: LMJL
Date published: 2016-06-30

Will they ever restock #52 again? If so....how long will it take for them to restock again??...

Will they ever restock #52 again? If so....how long will it take for them to restock again??
Asked by: Anonymous
Wish I could find Orange Sari (Indian Orange) 21!!! Carolyn
Answered by: CarolynS
Date published: 2016-06-30

Is this long lasting?...

Is this long lasting?
Asked by: monicam
Yes it is long lasting and beautiful. I love it
Answered by: DoraV
Date published: 2016-06-30

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?...

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?
Asked by: MonaY
HI Mona Y... I'm not really sure. I would recommend, though, if you're into Red lips PLEASE try that Rouge Pur Couture. DELICIOUS color, not sticky, not runny or bland. Really rich luscious color.
Answered by: LataniaM
Date published: 2016-06-30

Do you have any more 17?...

Do you have any more 17?
Asked by: Anonymous
Yes why?
Answered by: DeniseC
Date published: 2016-06-30

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?...

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?
Asked by: KATHYN
Find out if is discountinued ,if it is and can't find it anyplace try looking on line , I have for my discountinued ysl lipsticks .
Answered by: NancyM
Date published: 2016-06-30

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge...

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge Pur Couture Lipstick color suggestions please?
Asked by: Anonymous
I like the pink number 22
Answered by: MARTINEV
Date published: 2016-06-30

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still ...

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still make it??
Asked by: MicheleP
I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try it
Answered by: Anonymous
Date published: 2016-06-30

do you have small samples????????? very interested in beige tribute....

do you have small samples????????? very interested in beige tribute.
Asked by: Diane StevensP
I do not have any samples but perhaps the company does. I usually try the color in the store. kY
Answered by: Anonymous
Date published: 2016-06-30

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the...

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.
Asked by: Anonymous
The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret Helfenstein
Answered by: Margareth
Date published: 2016-06-30

What type of lip pencil can we wear with shade le rouge pur couture lipstick?...

What type of lip pencil can we wear with shade le rouge pur couture lipstick?
Asked by: Anonymous
To me, I use any kind as long as the color is close.
Answered by: nancym
Date published: 2016-06-30

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?...

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?
Asked by: ShirleyB
The color is very light,more like a light glosss, so if you are looking for vibrant color, use it with a darker lipstick.
Answered by: MarieF
Date published: 2016-06-30

Will they have 17 rose dahlia again?....can't find it on website...

Will they have 17 rose dahlia again?....can't find it on website
Asked by: Anonymous
Unwed to order 59
Answered by: LindaD
Date published: 2016-06-30

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and do...

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and does ysl even have cosmetics stores in asia?
Asked by: CathyC
Dear Cathy, As a pricey act of desperation, you can find #52 on eBay. Good luck!
Answered by: Anonymous
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes
Answered by: DanielleS
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off
Answered by: SWAPNAB
Date published: 2016-06-30

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? w...

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? what other colors complement olive skin? Thanks
Asked by: Anonymous
I love# 34. You can change the color using different lip pencils.
Answered by: IreneW
Date published: 2016-06-30

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?...

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?
Asked by: MargheritaM
I think 2012 if it is orange.
Answered by: Anonymous
Date published: 2016-06-30

When are you getting the rosy coral #52?...

When are you getting the rosy coral #52?
Asked by: MinK
last x'mas
Answered by: nancym
Date published: 2016-06-30

do you have lipstick #52?...

do you have lipstick #52?
Asked by: Anonymous
No
Answered by: DaniellaR
Date published: 2016-06-30

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin...

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin is cool tone as a result of some online quizzes).
Asked by: Anonymous
to hard.... I am blond and use a variety of the light pinks... Just tried a darker color
Answered by: SimoneR
Date published: 2016-06-30

what lipstick is better for light tone skin?...

what lipstick is better for light tone skin?
Asked by: Anonymous
The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.
Answered by: BonnieC
Date published: 2016-06-30

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now...

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now Rouge Pur Couture #34? Merci beaucoup...
Asked by: PaulaL
Try # 340
Answered by: Anonymous
Date published: 2016-06-30

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock...

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock?
Asked by: SujeongL
I just found #52 from Japan still available but can't find in Korea,China,Hong Kong,Singapore and Thailand……
Answered by: DorisP
Date published: 2016-06-30
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