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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 185.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from BEST PURCHASE I brought it for my friend in a few weeks ago , she loves it so much!
Date published: 2019-01-30
Rated 5 out of 5 by from Best lipstick ever Feels so good on my lips. Love the shades. Love this lipstick
Date published: 2019-01-29
Rated 5 out of 5 by from Most moisturizing matte lipstick This is almost like a lipbalm! Every time I apply it nourishes my lips. Can’t wait to buy one in pink!
Date published: 2019-01-29
Rated 2 out of 5 by from Wasted money Color not true to photo. Will probably not really use it.
Date published: 2019-01-28
Rated 5 out of 5 by from My brother girlfriend loved it :) If you’re trying to purchase a meaningful gift at a low cost. This is the place to be it’s so thoughtful and the color is so pop. I’m happy she loved it
Date published: 2019-01-26
Rated 5 out of 5 by from Best lipstick gorgeous color. Very happy with product.Just like the one on The Marvelous Mrs Mazzel.
Date published: 2019-01-19
Rated 5 out of 5 by from Very nice color Definitely love it. I bought it for my cousin and it looks great
Date published: 2019-01-18
Rated 4 out of 5 by from Love the engraving! This lipstick goes on smooth. I love the free engraving. It makes for a luxurious and personal gift item.
Date published: 2019-01-18
Rated 5 out of 5 by from Great purchase I love this product. I have been using it for years. This company was cheaper than the last vendor that I used.
Date published: 2019-01-17
Rated 5 out of 5 by from Perfection! These lipsticks are so nourishing, hydrating, and soooooo feminine. I love them.
Date published: 2019-01-14
Rated 5 out of 5 by from Luxurious Treat for Me I got so many lovely gifts for Christmas but when I saw the caps and engraving I ordered 2. I love this formula of YSL and was in the mood for colors that I might wear into spring whenever it arrives
Date published: 2019-01-13
Rated 5 out of 5 by from Beautiful Nude I love these caps and how I can personalize my favorite brand of lipsticks. YSL lipsticks are insanely gorgeous and quality well simply the best! Never dries my lips out and I’m so thankful for that! It’s like adding the best lip balm on and the scent just makes this perfection!
Date published: 2019-01-12
Rated 5 out of 5 by from Best Present Bought this for my mom as a christmas present. She loved it. Especially since I got it engraved for free!!
Date published: 2019-01-12
Rated 5 out of 5 by from #66 Bois De Rose is a great warm neutral! This lipstick line is one of my faves...my lips do not dry out and it has fantastic staying power. My most recent purchase is #66, for my fair skin a nice warmer touch of color yet still neutral. It is a diverse color that can easily be used day or night! I got mine engraved and for whatever reason, it just feels "special" when I reach for it! :)
Date published: 2019-01-06
Rated 5 out of 5 by from Amazing Purchased this as a gift for my GF she loved it!!!
Date published: 2019-01-05
Rated 5 out of 5 by from Enriching and nourishing Enriching and nourishing - makes you look like a Glam Diva
Date published: 2019-01-04
Rated 5 out of 5 by from the best experience i've been wanting to get it for so long , and finally got it ! the best purchase i've ever made
Date published: 2019-01-04
Rated 5 out of 5 by from My first YSL Lipstck and I'm brand loyal for life. A friend of mine who loves YSL bought herself this Le Rouge for her own birthday, and I thought I'd follow in her brilliant footsteps! She didn't steer me wrong! Woods on Fire was a gorgeous color for my skintone (indian), highly pigmented, and in gorgeous packaging. Even though it's matte, it didn't dry out my lips. The giftbox was lovely too; great for storage! Highly recommend!
Date published: 2019-01-04
Rated 5 out of 5 by from BEST LIPSTICK I wanted a luxury gift for my sister. So to go to YSL site was good enough. Picked out a lipstick had it engraved. And not mention the packaging was out of this world. Loved it. Free shipping and it arrives just in time. The lipstick was the perfect nude for her skin tone. Just perfect
Date published: 2019-01-03
Rated 5 out of 5 by from The Perfect RED! I have tested this shade number 50 Rouge Neon all day and it is just the perfect red lipstick! Eating and Drinking doesn't seem to affect it in any way. Top quality product which is worth every penny. Wearing it has quite an affect on other people too. I don't even where that much make up I just had this lipstick on as a tester and everyone smiles at you and starts talking to you. Wow! Thanks YSL you are 110% Class xxx
Date published: 2018-12-31
Rated 5 out of 5 by from I got as a gift from husband love the product 2 month ago got it as a gift but love the quality& really
Date published: 2018-12-30
Rated 5 out of 5 by from Impressive! Very fast shipping and wonderful packaging. Love the box!
Date published: 2018-12-25
Rated 5 out of 5 by from It’s so pretty and classy looking! A must! I bought this a kit 4 weeks ago now and honestly I’d buy it again. The colors is rich and smooth in the lips. I also did the engraving on the cap and it gives it such a personal touch.
Date published: 2018-12-19
Rated 5 out of 5 by from Recommended very good! Bought as a gift, and will definitely buy again for myself :)
Date published: 2018-12-18
Rated 5 out of 5 by from Classy Not only did I like the pigment and color of this Lipstick but I really like the way it was designed . Very classy ...
Date published: 2018-12-17
Rated 5 out of 5 by from Beautiful color and a work of art I purchased this as a color to pop for holiday parties. Couldn't resist the orange reptile case. Both the case and lipstick are conversation pieces. Rose stiletto is definitely rose with a slight cool fuchsia shimmer. It has a slight rose fragrance and is very creamy. The case is a bright orange but by no means garish. I will definitely add additional colors and cases based on this purchase.
Date published: 2018-12-15
Rated 5 out of 5 by from My most coveted lipstick range! I have highest number of this range of lipstick in my big lipstick collection. As a matte lipstick lover, i felt like i hit a jackpot when i discovered this range! My favorite shade is 24 wood on fire, of which i have already finished 3 and currently on 4th tube! its my go to when i don't want to fidget over which lipstick to wear..
Date published: 2018-12-15
Rated 3 out of 5 by from Slippery lipstick Hi, I bought this lipstick in two different colors about a month ago and had them engraved. I was disappointed that the engraving wasn’t in a dark color like last year and is hard to see. Also, the lipstick doesn’t stay on well and rubs off easily. This makes me sad as I really love both of the colors !
Date published: 2018-12-15
Rated 4 out of 5 by from Glamour packaging!! I bought it as a birthday gift for my sister. And i did add a card with some wishes and message for her. But they forgot or something idk. Quiet disappointed anw the lipstick texture is really good. It’s soft and pigmented
Date published: 2018-12-13
Rated 5 out of 5 by from Very nice Very intense and creamy lipstick I ever had!! Love it
Date published: 2018-12-12
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Questions & Answers

I wear the Rouge Pur that looks like it has copper in it. The number worn off. Can you tell me color 

Asked by: MaryJo
Hi MaryJo! We suggest visiting one of our counters, and a Beauty Specialist will be happy to help you choose products for your skin type, and introduce you to cosmetics to help you achieve the look you like. Each counter has testers so that you have the opportunity to try each product before you make a purchase. To locate the nearest Yves Saint Laurent Beauté counter, please visit our Store Locator. Since some store locations only carry Yves Saint Laurent Fragrance, we recommend calling the store before your visit.
Answered by: Yves Saint Laurent
Date published: 2018-10-26

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store....

What is the difference between YSL Satin Radiance 07 and 19? I am not near a store.
Asked by: SharinC
If I remember correctly, I think #19 is more pink and #7 is more of a true fuchsia.. meaning it has more blue undertones in it. They are extremely similar though and I don't think anyone really needs both!
Answered by: Anonymous
Date published: 2018-10-10

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks c...

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks conatin animal fat ..specially pigs?plz let me know that.
Asked by: SafaN
don't know about pig fat, but i have been using this lipstick for years and absolutely love it - it last virtually all day with one application!
Answered by: DebbieT
Date published: 2016-06-30

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do yo...

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do you make the look last longer. Very sexy and sassy color...
Asked by: Anonymous
I always use a liner with my lipstick. Sadly I have not found a successful way to make my lipstick last longer.
Answered by: SandraH
Date published: 2016-06-30

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red pat...

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red patent cover) and I absolutely love the colour of the 2nd(from top) lip colour. The description on the box says ROUGE A LEVRES SOLID LIP COLORS SHADES #BOURGOGNE, #ROSE, #ROUGE. Kindly advise on the name of this product? ~ashley
Asked by: ashleyW
It is called Fushia Pink #19.
Answered by: Anonymous
Date published: 2016-06-30

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!...

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!
Asked by: Anonymous
In the video above Cara dresses a fuchsia lipstick, 56 (Luminous Vanilla) is orange!
Answered by: AnnaC
Date published: 2016-06-30

Will you ever have #74 again? My favorite for years....

Will you ever have #74 again? My favorite for years.
Asked by: Anonymous
Yes, I have bought it on a regular basis, It is moisturizing, and the color seems to compliment many skin tones! I hope you try and enjoy this product!
Answered by: LMJL
Date published: 2016-06-30

Will they ever restock #52 again? If so....how long will it take for them to restock again??...

Will they ever restock #52 again? If so....how long will it take for them to restock again??
Asked by: Anonymous
Wish I could find Orange Sari (Indian Orange) 21!!! Carolyn
Answered by: CarolynS
Date published: 2016-06-30

Is this long lasting?...

Is this long lasting?
Asked by: monicam
Yes it is long lasting and beautiful. I love it
Answered by: DoraV
Date published: 2016-06-30

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?...

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?
Asked by: MonaY
HI Mona Y... I'm not really sure. I would recommend, though, if you're into Red lips PLEASE try that Rouge Pur Couture. DELICIOUS color, not sticky, not runny or bland. Really rich luscious color.
Answered by: LataniaM
Date published: 2016-06-30

Do you have any more 17?...

Do you have any more 17?
Asked by: Anonymous
Yes why?
Answered by: DeniseC
Date published: 2016-06-30

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?...

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?
Asked by: KATHYN
Find out if is discountinued ,if it is and can't find it anyplace try looking on line , I have for my discountinued ysl lipsticks .
Answered by: NancyM
Date published: 2016-06-30

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge...

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge Pur Couture Lipstick color suggestions please?
Asked by: Anonymous
I like the pink number 22
Answered by: MARTINEV
Date published: 2016-06-30

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still ...

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still make it??
Asked by: MicheleP
I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try it
Answered by: Anonymous
Date published: 2016-06-30

do you have small samples????????? very interested in beige tribute....

do you have small samples????????? very interested in beige tribute.
Asked by: Diane StevensP
I do not have any samples but perhaps the company does. I usually try the color in the store. kY
Answered by: Anonymous
Date published: 2016-06-30

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the...

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.
Asked by: Anonymous
The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret Helfenstein
Answered by: Margareth
Date published: 2016-06-30

What type of lip pencil can we wear with shade le rouge pur couture lipstick?...

What type of lip pencil can we wear with shade le rouge pur couture lipstick?
Asked by: Anonymous
To me, I use any kind as long as the color is close.
Answered by: nancym
Date published: 2016-06-30

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?...

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?
Asked by: ShirleyB
The color is very light,more like a light glosss, so if you are looking for vibrant color, use it with a darker lipstick.
Answered by: MarieF
Date published: 2016-06-30

Will they have 17 rose dahlia again?....can't find it on website...

Will they have 17 rose dahlia again?....can't find it on website
Asked by: Anonymous
Unwed to order 59
Answered by: LindaD
Date published: 2016-06-30

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and do...

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and does ysl even have cosmetics stores in asia?
Asked by: CathyC
Dear Cathy, As a pricey act of desperation, you can find #52 on eBay. Good luck!
Answered by: Anonymous
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes
Answered by: DanielleS
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off
Answered by: SWAPNAB
Date published: 2016-06-30

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? w...

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? what other colors complement olive skin? Thanks
Asked by: Anonymous
I love# 34. You can change the color using different lip pencils.
Answered by: IreneW
Date published: 2016-06-30

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?...

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?
Asked by: MargheritaM
I think 2012 if it is orange.
Answered by: Anonymous
Date published: 2016-06-30

When are you getting the rosy coral #52?...

When are you getting the rosy coral #52?
Asked by: MinK
last x'mas
Answered by: nancym
Date published: 2016-06-30

do you have lipstick #52?...

do you have lipstick #52?
Asked by: Anonymous
No
Answered by: DaniellaR
Date published: 2016-06-30

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin...

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin is cool tone as a result of some online quizzes).
Asked by: Anonymous
to hard.... I am blond and use a variety of the light pinks... Just tried a darker color
Answered by: SimoneR
Date published: 2016-06-30

what lipstick is better for light tone skin?...

what lipstick is better for light tone skin?
Asked by: Anonymous
The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.
Answered by: BonnieC
Date published: 2016-06-30

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now...

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now Rouge Pur Couture #34? Merci beaucoup...
Asked by: PaulaL
Try # 340
Answered by: Anonymous
Date published: 2016-06-30

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock...

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock?
Asked by: SujeongL
I just found #52 from Japan still available but can't find in Korea,China,Hong Kong,Singapore and Thailand……
Answered by: DorisP
Date published: 2016-06-30
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