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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Explore the range of YSL shades, updated in real time

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 176.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Ratings & Reviews
Rated 5 out of 5 by from Great present Bought for a friend and she loved it immensely, especially with her initials
Date published: 2017-07-26
Rated 5 out of 5 by from Gorgeous lipstick The lovely golden pink colour and rich creamy texture of this lipstick has made me a big fan and earned lots of compliments
Date published: 2017-07-18
Rated 5 out of 5 by from Great colour Love this colour summery n goes with everything
Date published: 2017-07-07
Rated 5 out of 5 by from best one I have the same one since 30 years it's the best lipstick I can find
Date published: 2017-06-30
Rated 5 out of 5 by from Great buy I bought last month. Very satisfied with the color! Stays!
Date published: 2017-06-27
Rated 5 out of 5 by from love it easy to match color on any dresses, it is bright and smooth too
Date published: 2017-06-26
Rated 5 out of 5 by from Love it I test the color in-store, and I can't forget how comfortable it is when I applied this on my lips.
Date published: 2017-06-26
Rated 5 out of 5 by from Love!!! Love this lipstick! Would highly recommend. Gives a nice pop of color.
Date published: 2017-06-25
Rated 5 out of 5 by from best beautiful color that I ever have!recommend this lipstick
Date published: 2017-06-21
Rated 5 out of 5 by from Great lipstick Colour, texture and packaging all amazing. Love it!!
Date published: 2017-06-21
Rated 4 out of 5 by from Love it Super creamy and pigmented (I ordered #22) - Of course I had it engraved! Had to go to great lengths to get it shipped to Canada though, and YSL Customer Service didn't bother responding to my inquiries, which was kind of disappointing. But great lipstick and alls well that ends well as I did get it engraved eventually!
Date published: 2017-06-20
Rated 5 out of 5 by from Love the formula and love the color !! I have been using this lipstick for many years now and I love it. I get so many compliments on my lips and this lip color whenever I wear it.
Date published: 2017-06-19
Rated 5 out of 5 by from Lipstick one of my favorite colors of pink for the summer-- great momogram too
Date published: 2017-06-18
Rated 5 out of 5 by from A New Go-To Not a fan of buying colors for the first time online, but this was a win.
Date published: 2017-04-18
Rated 4 out of 5 by from Lipstick color was tremendous but... I bought the monogrammed lipstick as a birthday gift for a friend. It arrived very quickly although the monogram included several other marks/scrapes...but I didn't have enough time to sending back or reorder.
Date published: 2017-03-14
Rated 5 out of 5 by from Best personalized gift! I saw on Hoda and Kathy Lee that YSL personalized their lipstick lids. I ordered two immediately before Christmas and was shocked how fast I received them. What a hit if a gift.
Date published: 2017-01-05
Rated 5 out of 5 by from Wonderful lip moisturizer as well as lipstick. I prefer to use only YSL lipstick but especially Rouge Pur Couture Satin Radiance lipstick as it is creamy, moisturizing, and lovely colors. It maintains that soft moisturizing quality for months. I use it down to the very last because it is so great
Date published: 2016-12-25
Rated 5 out of 5 by from The most amazing gift The free engravement is what makes this so special. I purchased Le rouge for my best friend and engraved a saying that we say to one another. She loved it so much.
Date published: 2016-12-20
Rated 5 out of 5 by from Beautiful Lipstick: Color, Texture, Packaging This is the perfect go-to color. It wears beautifully and feels silky on the lip. The monogram makes it total luxury. Do not hesitate to get this lipstick.
Date published: 2016-12-17
Rated 5 out of 5 by from perfect color! I love it,it make me looks younger than before .It's nice!
Date published: 2016-12-09
Rated 5 out of 5 by from Great Update TOAL CLASSIC! I have been wearing this shade since 1981. And NOW they engrave the case for no extra cost? Viva, YSL!
Date published: 2016-12-08
Rated 5 out of 5 by from very good!! it's good!I'm very satisfied with it!!!!!!!!!!!!!!!!
Date published: 2016-12-08
Rated 5 out of 5 by from Best lipstick and color ever I have been using this color (34) for about 20 years. That says it all. Don't know why they discontinued it.
Date published: 2016-12-03
Rated 5 out of 5 by from anniversary gift im so in love with this lipstick when i first swatched it i was like this is pretty but it isn't much, it wasnt till i started to apply it all over my lips that i was blown away i love how pretty my lips look in this its beautiful, im so in love with it totally worth the price it makes my lips so moisturized and luxurious feeling i will forever but this color
Date published: 2016-11-30
Rated 1 out of 5 by from Perfume Scent and Taste 07 Fuchsia is a beautiful, dark pink but it did not look the way I wanted it to on my skin tone. The gold packaging is nice, but the lipstick had a very obvious perfume scent and taste. That is an absolute deal breaker for me.
Date published: 2016-10-04
Rated 5 out of 5 by from Amazing!!! It is a beautiful color and long wearing. It's also creamy and hydrating.
Date published: 2016-08-06
Rated 5 out of 5 by from Its essential I have been using this colour for over 10 years now and would not be without it. Always makes your smile eye catching! [This review was collected as part of a promotion.]
Date published: 2016-06-23
Rated 5 out of 5 by from staying power! this is the only colour that i own in the matt range (#204).... At first i was unsure as whether it suit (olive skin tone) me but after i applied this colour i received many compliments. Glade i kept my purchase.
Date published: 2016-05-18
Rated 5 out of 5 by from Beautiful colour, with a lovely texture. A friend of mine recommend this colour (le rouge no 1) and i love it!!! It compliments my skintone beautifully. The product glides on well and does not dry out my lips as some other brands. I've got several colours in this range and still looking to purchase others. Definitely worth the money spent.
Date published: 2016-05-18
Rated 5 out of 5 by from Great pigments, long lasting! By far the best quality lipsticks, hoping to see some more new colours and maybe matching liners.
Date published: 2016-02-15
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Questions & Answers

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?...

Is the rouge Pur lipstick no. 61 discontinued? the colour is a radiant peach?
Asked by: FionaF

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous

Why no more number 17 in collection of rouge pour couture?...

Why no more number 17 in collection of rouge pour couture?
Asked by: Anonymous

ordered on from the website on Sat when I accidentally found that it became available again!!! I was...

ordered on from the website on Sat when I accidentally found that it became available again!!! I was thrilled and submitted the order right away? but the order status is still 'being processed' and the item became 'out of stock' too.... will it be shipped out soon? T_T
Asked by: Anonymous

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called R...

Why on the internet its says that Rouge Pur Couture #52 is called Rosy Coral and here it is called Rouge Rose?
Asked by: TherisaY

What color has taken the place of Rougr Pur #69 ?...

What color has taken the place of Rougr Pur #69 ?
Asked by: Anonymous

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I ...

I am a blonde blue eyed and fare skinned woman...I want red lipstick.....is this he route to go?? I havent ever worn it before
Asked by: JackieB

i am looking for rouge pur 59? can i still get it?...

i am looking for rouge pur 59? can i still get it?
Asked by: Anonymous

Is #19 fuschia pink discontinued?...

Is #19 fuschia pink discontinued?
Asked by: JackalynneF

I am told the formula is changing to eliminate the spf. Is this true?...

I am told the formula is changing to eliminate the spf. Is this true?
Asked by: AdrienneA

Is 52 REALLY discontinued?...

Is 52 REALLY discontinued?
Asked by: jok

When is Rosy Coral #52 coming back?...

When is Rosy Coral #52 coming back?
Asked by: Anonymous

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere...

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere
Asked by: Anonymous

I am looking for Rouge Pur 34. Can I still get it???...

I am looking for Rouge Pur 34. Can I still get it???
Asked by: Anonymous

What lipstick is most like Rouge Pur 41?...

What lipstick is most like Rouge Pur 41?
Asked by: Anonymous

Are these lipsticks limited edition?...

Are these lipsticks limited edition?
Asked by: MeganJ

I asked today if they would bring back #50 because they have brought so many colors from the origina...

I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you. How many want number #50 back?
Asked by: CarolT

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!...

Looking for a matching nail laquer to Rouge Feu #14. Any advice? Thank you!
Asked by: TheaF

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be...

I have been waiting months for Rouge Pur Couture #25 (Taupe Raphael) to be in stock. When will it be??
Asked by: Anonymous

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while no...

I'm also looking for #21 Orange Sari (Indian Orange)! The shade has been discontinued for a while now... :( Can anyone help me with a dupe? #13 Le Orange is beautiful, but not close enough to #21.
Asked by: Anonymous

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(...

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(
Asked by: Anonymous
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