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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 185.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 4 out of 5 by from It’s moisturizing and a cute color! The color is good for daily uses and it’s not drying. However, it has a unique scent to it I love it.
Date published: 2018-10-25
Rated 5 out of 5 by from Fiery Red is beautiful I am so happy to have the Fiery Red one, looks so great!
Date published: 2018-10-21
Rated 5 out of 5 by from Good lipstick I really like this.. It very beautiful.. Make me look nice and look beautiful..
Date published: 2018-10-18
Rated 5 out of 5 by from Love it I love the cap with heart a lot. And the color is perfect on me.
Date published: 2018-10-16
Rated 5 out of 5 by from best purchase great! my package had some problems but treshipment quickly. The lipsticks are beautiful and suitable for me.
Date published: 2018-10-16
Rated 5 out of 5 by from so amazing 09 is the best color for me. At the store the lady said one of the colors Asians always buy is 09. I love how it smells, how they look on me. Lasts long for me. I got engrave on the lipstick tube and that makes my lipstick more special. I love and recommend this. Worth the money.
Date published: 2018-10-12
Rated 2 out of 5 by from Doesn't stay on I bought this lipstick on Wednesday and it doesn't seem to have the staying power of other lipsticks. I also notice a nasty chemical taste in my mouth after application.
Date published: 2018-10-11
Rated 5 out of 5 by from Great lipstick!!! Such a great long lasting lipstick!! Will definitely purchase more colors!!
Date published: 2018-10-08
Rated 5 out of 5 by from My best color ever. I so so so love this lipstick color really so pretty and smooth. I wear it all the time when I go hangout
Date published: 2018-10-06
Rated 5 out of 5 by from Best lipstick ever!!!! I bought the Rouge Pur in two colors: 19 Le Fuschia and 58 Mauve Nihiliste. Both are creamy and gorgeous. The dry down and last all day. Love love love YSL!!!!!
Date published: 2018-10-05
Rated 5 out of 5 by from ALWAYS MY BEST PURCHASE!! Rpuge Pur Couture lipsdtick #49 is my MAIN, vital staple --- my signature lipstick -- has been for YEARS, and ALWAYS WILL BE ! Please NEVER discontinue it !!!
Date published: 2018-10-03
Rated 5 out of 5 by from I loved I loved my new lipstick it’s amazing product I really recommended
Date published: 2018-10-03
Rated 5 out of 5 by from Such a great lipstick! I bought a couple of these, 1 satin finish pink and 1 matte red, a few months ago and they are my go-to. Super pigmented and moisturizing, even though they don't even advertise on that! Def my favorite lipstick.
Date published: 2018-10-02
Rated 5 out of 5 by from Love itttttt I’m in love with all ysl’s lipsticks. Never be disappointed with YSL
Date published: 2018-10-01
Rated 5 out of 5 by from A gift for mommy This is a birthday gift for my mum; she really likes it.
Date published: 2018-09-25
Rated 5 out of 5 by from Best lipstick ever I tried one of these and it was so creamy and stayed on for hours, that now it's my go-to lipstick. Love it.
Date published: 2018-09-19
Rated 5 out of 5 by from Love it so much! amazing colour! suitable for both work and dating! I use it almost everyday.
Date published: 2018-08-31
Rated 5 out of 5 by from Such a lovely lipstick Such a lovely lipstick- colours are perfect for the now weather and the deeper colours will be great for winter. The lipstick stays on and last for a good 4 hours so perfect as don’t need to keep topping it up!
Date published: 2018-08-17
Rated 5 out of 5 by from Only color I wear Love this lipstick It all I wear Just wish your company was animal friendly
Date published: 2018-08-15
Rated 5 out of 5 by from Wonderful product and packaging I bought this wonderful product and had my lipstick case customized. I love it! Great creamy lipstick with excellent lasting power and a beautiful case with my initials on it. Thanks, YSL
Date published: 2018-08-14
Rated 5 out of 5 by from Great mascara Excellent mascara with fantastic brush. I usually have clump problem with other ones, not with this mascara.
Date published: 2018-08-13
Rated 3 out of 5 by from Lipsticks are beautiful but doesn’t have engrave I bought 2 matte lipstick from ysl and put in a complimentary engraving of names but when arrive there was nothing engrave on the lipstick. I was pretty disappointed. The color of the lipstick was beautiful.
Date published: 2018-08-12
Rated 5 out of 5 by from Thank Goodness I found it! I used my lipstick but lucky for me I bought the same color for my Mother. Thank goodness i was able to order it again. Love this frosty look but stays on all day. color 74 is the one for a bright orangy frosty color. You will love it
Date published: 2018-08-09
Rated 5 out of 5 by from Excellent! I’ve brought this in 3 colours and I’m addicted! I think I need them in all! Apply a so nicely and stays put for a fair few hours!
Date published: 2018-07-23
Rated 5 out of 5 by from Best classic red ever This lipstick range is the perfect connection to the past: to glamour and style, with its smooth luxurious feel on your lips, it is never heavy, and the colour is perfect and bright: the iconic shiny bright red (Le Rouge, of course: I am obsessive about wearing only red lipsticks) It also has a nice flavour, something that make-up designers often forget about: this lipstick tastes wonderful, which is all part of making you feel good about yourself. The design of the packaging is perfect, sharply stylish in gold with a simple internationally-distinctive monogram: you don't have to say anything, this lipstick just proves your stylishness (the look on their faces says "Oooo, YSL!") and the mirrored finish on the casing is incredibly useful for surreptitious public applications too! It's not a stay-on lipstick, but that is part of its attraction. It comes off in the right places at the right times. Its the perfect lipstick for air-kissing girlfriends at lunch *mwah mwah* ... but also it looks great on the right kind of soft thick white cotton shirt-collar *wink* I've given it a value rating of 5 stars despite its price tag, because of its *intrinsic* value, owning YSL lipstick makes you feel GOOD about yourself.
Date published: 2018-07-07
Rated 5 out of 5 by from YSL never fails me - I found this color during by European tour after college. I can't find it in stores anymore, but I still use it after so many years....I am so glad they still make this color - this is my go to daily lipstick and I love YSL product. Thank you so much for not totally discontinuing this color
Date published: 2018-07-05
Rated 2 out of 5 by from Nice lipstick It was lighter than I thought it would be. Still very pretty color but I thought it would be darker.
Date published: 2018-06-21
Rated 4 out of 5 by from Love my engraved YSL lipstick I’m happy I found YSL beauty online. The color I ordered wasn’t available any where else, but I still ordered it on back order. I’m happy I bought it off YSL beauty because they can do engravings. If I bought the lipstick from somewhere else or in-store, I wouldn’t have got the engraving option. However, I dont like purchasing online esp since makeup and lipsticks as it can melt or get damaged in shipping. My lipstick was warm when I received it. If I wasn’t at home when my package arrived, I’m sure the lipstick would have been damaged from the heat. Overall, I’m happy I got my lipstick.
Date published: 2018-06-19
Rated 5 out of 5 by from Love it!! I bought it as my birthday gift and I really love it!
Date published: 2018-06-19
Rated 5 out of 5 by from My mom love this! bought this for a bday present for my mom and she’s been using this almost everyday whenever she goes out
Date published: 2018-06-19
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Questions & Answers

Will lipstick color ,Pimento, ever come back?...

Will lipstick color ,Pimento, ever come back?
Asked by: lw

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY

Hello do you know whichnumber is 59 coral from the last package?...

Hello do you know whichnumber is 59 coral from the last package?
Asked by: jacquelines

What is the best lipgloss to go over #6 Rose Bergamasque?...

What is the best lipgloss to go over #6 Rose Bergamasque?
Asked by: Jan MarieN

What is the closest shade to the rouge pur 37 that I can no longer find?...

What is the closest shade to the rouge pur 37 that I can no longer find?
Asked by: DelE

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not ...

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not what is the closest color to these two lipsticks Also do you still have lip liner # 7
Asked by: debbiec

When will #25 (taupe Raphael) return?...

When will #25 (taupe Raphael) return?
Asked by: Anonymous

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had be...

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had been discontinued. Is there a way to determine if any of your current shades have any resemblance to #42?
Asked by: GaylnelleL

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last ...

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it? Brenda
Asked by: Anonymous

when will 52 back in stock?...

when will 52 back in stock?
Asked by: JoanneY

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstic...

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstick shades like #144 Silky Apricot, #147 Hazelnut and #148 Tearose. They were hugely popular and sold out everywhere. Please bring them back. They were unique lipstick shades not found in any other brand or anywhere ever?
Asked by: Anonymous

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the ...

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?
Asked by: PhylllisM

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywh...

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywhere but it is still listed as an available color on the YSL website, just out of stock.
Asked by: MimiM

Is Luminous Pink Plum out of stock permanently?...

Is Luminous Pink Plum out of stock permanently?
Asked by: EileenM

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?...

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?
Asked by: Anonymous

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous

Hi,...

Hi, Will #2 Rouge Pourpre become available again?
Asked by: Anonymous

when will you have ROUGE PUR COUTURE 52 rosy coral?...

when will you have ROUGE PUR COUTURE 52 rosy coral?
Asked by: huaixuanh

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other sto...

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other stores but seems to be discontinued?!?!
Asked by: IrisC

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC

what lip liner color would work best with this color?...

what lip liner color would work best with this color?
Asked by: ShavonnahS

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?...

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?
Asked by: anng

no 30?...

no 30?
Asked by: Anonymous

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone ...

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone know where I might find it somewhere? YSL, please bring it back!!!
Asked by: Anonymous
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