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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 211.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Step 1:
Personalize this product with a message or monogram.
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$38.00

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Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from Beautiful red I bought this as a gift for my grand daughter and wound up buying for myself too.
Date published: 2018-12-08
Rated 5 out of 5 by from Great I got this not too long ago and it’s the perfect shade
Date published: 2018-12-07
Rated 5 out of 5 by from The prettiest lipstick you can buy I have about 10 of these lipsticks and they are the prettiest ones I own. They also last long on the lips. These are totally show stoppers for your make up bag or collections
Date published: 2018-12-07
Rated 5 out of 5 by from Excellent It has been the most excellent shopping experience!!!!!!!!!
Date published: 2018-12-04
Rated 1 out of 5 by from Expired product I ordered that product online. Came pretty fast. When tried on, noticed bitter taste, which usually on expired lipsticks. Very disappointed. The color was beautiful.
Date published: 2018-11-30
Rated 5 out of 5 by from The Queen LOVE this product. Purchased the gift set and fell in love with everything in it.
Date published: 2018-11-28
Rated 5 out of 5 by from Natural looking This is a very nice nude color. It gives natural looking.
Date published: 2018-11-28
Rated 5 out of 5 by from lovely lipstick and custom cap the lipstick is smooth and great wear. the pigments are pure. the custom cap is lovely
Date published: 2018-11-27
Rated 5 out of 5 by from Beige Tribute This shade is the PERFECT nude! I always get asked what I have on my lips when I wear this shade. Love!
Date published: 2018-11-27
Rated 5 out of 5 by from Have #42 but have not found it since! I purchased this almost 2 years ago, amazing quality but cannot find the color anymore :(
Date published: 2018-11-26
Rated 5 out of 5 by from As always YSL! As always, luv YSL lipsticks, and this version seems to be more moisture rich and smooth application! The color is also long lasting! Bravo!
Date published: 2018-11-26
Rated 5 out of 5 by from lovely lipstick it stays in my lip for hours and the color is so cool
Date published: 2018-11-24
Rated 5 out of 5 by from Moist and vivid The color is exactly as shown in the photos! It stays on throughout the day and keeps my lips moist
Date published: 2018-11-24
Rated 5 out of 5 by from My best lipstick I bought it a few months ago. I love it, it has become my favorite lipstick. The pigment is so much and hydrates throughout the day, perfect for winter days. I love yslbeauty.
Date published: 2018-11-23
Rated 5 out of 5 by from my wedding lipstick I love the color of this,perfect match for my shoes!lasted the entire day!I will definetly reorder forever
Date published: 2018-11-21
Rated 5 out of 5 by from Best purchase ever Service was great I can’t wait for my package to get here will write another review then
Date published: 2018-11-21
Rated 4 out of 5 by from non drying matte lipstick I purchased my first YSL Lipstick which is the 214 wood on fire, it's matte and loving it. I would love to try other formula and YSL has the best lipstick packaging EVER.
Date published: 2018-11-21
Rated 5 out of 5 by from Gorgeous Lipsticks I love YSL Rouge Pur Couture Lipstick so much! The shades are absolutely stunning & unique to other brands, the application is easy & lasts all day with a touch-up! One of my most favorite lipsticks ever!
Date published: 2018-11-20
Rated 5 out of 5 by from Love ittttt <3 Can't live without YSL!! Super moisturized, last-long, and brighten your skin tone...XOXOXO
Date published: 2018-11-16
Rated 5 out of 5 by from I love the Leopard print. Very good color and packaging is so great. Definitely Will purchase more.
Date published: 2018-11-16
Rated 5 out of 5 by from My Go To! This is my one red lipstick essential. It smells so good that no other brand of lipstick compares.
Date published: 2018-11-10
Rated 1 out of 5 by from Colour not what it looked like The colour I ordered was shade 52, the colour I received was nothing like what it looked like
Date published: 2018-11-05
Rated 3 out of 5 by from Very pretty colors! I bought this as an impulse buy. I saw the color and just had to have it, later when I tried it on, it went on a little streaky. I am not sure if it has been reformulated since then to have more consistent color upon application but I am ok with using mine as a transition color for other lip looks. Love the feel and look of the packaging as well.
Date published: 2018-10-31
Rated 5 out of 5 by from Gorgeous! I bought this and got it immediately into circulation. Love the colour!
Date published: 2018-10-31
Rated 5 out of 5 by from Great lipstick I have this lipstick in Rose Stiletto. Nice rosy pink color that isn’t too wild. I just need one swipe to get full coverage. Very moisturizing yet long wearing. Floral fragrance.
Date published: 2018-10-26
Rated 5 out of 5 by from My best lipstick It’s very good for me and it’s worth it i’m very happy
Date published: 2018-10-26
Rated 4 out of 5 by from It’s moisturizing and a cute color! The color is good for daily uses and it’s not drying. However, it has a unique scent to it I love it.
Date published: 2018-10-25
Rated 5 out of 5 by from Fiery Red is beautiful I am so happy to have the Fiery Red one, looks so great!
Date published: 2018-10-21
Rated 5 out of 5 by from Good lipstick I really like this.. It very beautiful.. Make me look nice and look beautiful..
Date published: 2018-10-18
Rated 5 out of 5 by from Love it I love the cap with heart a lot. And the color is perfect on me.
Date published: 2018-10-16
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Questions & Answers

Will lipstick color ,Pimento, ever come back?...

Will lipstick color ,Pimento, ever come back?
Asked by: lw

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY

Hello do you know whichnumber is 59 coral from the last package?...

Hello do you know whichnumber is 59 coral from the last package?
Asked by: jacquelines

What is the best lipgloss to go over #6 Rose Bergamasque?...

What is the best lipgloss to go over #6 Rose Bergamasque?
Asked by: Jan MarieN

What is the closest shade to the rouge pur 37 that I can no longer find?...

What is the closest shade to the rouge pur 37 that I can no longer find?
Asked by: DelE

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not ...

do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not what is the closest color to these two lipsticks Also do you still have lip liner # 7
Asked by: debbiec

When will #25 (taupe Raphael) return?...

When will #25 (taupe Raphael) return?
Asked by: Anonymous

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had be...

Years ago, YSL lipstick #42 (33421)became my signature color. Then I learned that that color had been discontinued. Is there a way to determine if any of your current shades have any resemblance to #42?
Asked by: GaylnelleL

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last ...

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it? Brenda
Asked by: Anonymous

when will 52 back in stock?...

when will 52 back in stock?
Asked by: JoanneY

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstic...

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstick shades like #144 Silky Apricot, #147 Hazelnut and #148 Tearose. They were hugely popular and sold out everywhere. Please bring them back. They were unique lipstick shades not found in any other brand or anywhere ever?
Asked by: Anonymous

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the ...

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?
Asked by: PhylllisM

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywh...

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywhere but it is still listed as an available color on the YSL website, just out of stock.
Asked by: MimiM

Is Luminous Pink Plum out of stock permanently?...

Is Luminous Pink Plum out of stock permanently?
Asked by: EileenM

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?...

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?
Asked by: Anonymous

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous

Hi,...

Hi, Will #2 Rouge Pourpre become available again?
Asked by: Anonymous

when will you have ROUGE PUR COUTURE 52 rosy coral?...

when will you have ROUGE PUR COUTURE 52 rosy coral?
Asked by: huaixuanh

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other sto...

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other stores but seems to be discontinued?!?!
Asked by: IrisC

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC

what lip liner color would work best with this color?...

what lip liner color would work best with this color?
Asked by: ShavonnahS

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?...

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?
Asked by: anng

no 30?...

no 30?
Asked by: Anonymous

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone ...

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone know where I might find it somewhere? YSL, please bring it back!!!
Asked by: Anonymous
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