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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 117.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Ratings & Reviews
Rated 5 out of 5 by from Love itttttt I’m in love with all ysl’s lipsticks. Never be disappointed with YSL
Date published: 2018-10-01
Rated 5 out of 5 by from A gift for mommy This is a birthday gift for my mum; she really likes it.
Date published: 2018-09-25
Rated 5 out of 5 by from Best lipstick ever I tried one of these and it was so creamy and stayed on for hours, that now it's my go-to lipstick. Love it.
Date published: 2018-09-19
Rated 5 out of 5 by from Like the breadth of colors Love the flexibility - the different finishes and the colors that I can purchase this lipstick in.
Date published: 2018-09-18
Rated 5 out of 5 by from Love it so much! amazing colour! suitable for both work and dating! I use it almost everyday.
Date published: 2018-08-31
Rated 5 out of 5 by from Such a lovely lipstick Such a lovely lipstick- colours are perfect for the now weather and the deeper colours will be great for winter. The lipstick stays on and last for a good 4 hours so perfect as don’t need to keep topping it up!
Date published: 2018-08-17
Rated 5 out of 5 by from Only color I wear Love this lipstick It all I wear Just wish your company was animal friendly
Date published: 2018-08-15
Rated 5 out of 5 by from Wonderful product and packaging I bought this wonderful product and had my lipstick case customized. I love it! Great creamy lipstick with excellent lasting power and a beautiful case with my initials on it. Thanks, YSL
Date published: 2018-08-14
Rated 5 out of 5 by from Great mascara Excellent mascara with fantastic brush. I usually have clump problem with other ones, not with this mascara.
Date published: 2018-08-13
Rated 3 out of 5 by from Lipsticks are beautiful but doesn’t have engrave I bought 2 matte lipstick from ysl and put in a complimentary engraving of names but when arrive there was nothing engrave on the lipstick. I was pretty disappointed. The color of the lipstick was beautiful.
Date published: 2018-08-12
Rated 5 out of 5 by from Thank Goodness I found it! I used my lipstick but lucky for me I bought the same color for my Mother. Thank goodness i was able to order it again. Love this frosty look but stays on all day. color 74 is the one for a bright orangy frosty color. You will love it
Date published: 2018-08-09
Rated 5 out of 5 by from Excellent! I’ve brought this in 3 colours and I’m addicted! I think I need them in all! Apply a so nicely and stays put for a fair few hours!
Date published: 2018-07-23
Rated 5 out of 5 by from Best classic red ever This lipstick range is the perfect connection to the past: to glamour and style, with its smooth luxurious feel on your lips, it is never heavy, and the colour is perfect and bright: the iconic shiny bright red (Le Rouge, of course: I am obsessive about wearing only red lipsticks) It also has a nice flavour, something that make-up designers often forget about: this lipstick tastes wonderful, which is all part of making you feel good about yourself. The design of the packaging is perfect, sharply stylish in gold with a simple internationally-distinctive monogram: you don't have to say anything, this lipstick just proves your stylishness (the look on their faces says "Oooo, YSL!") and the mirrored finish on the casing is incredibly useful for surreptitious public applications too! It's not a stay-on lipstick, but that is part of its attraction. It comes off in the right places at the right times. Its the perfect lipstick for air-kissing girlfriends at lunch *mwah mwah* ... but also it looks great on the right kind of soft thick white cotton shirt-collar *wink* I've given it a value rating of 5 stars despite its price tag, because of its *intrinsic* value, owning YSL lipstick makes you feel GOOD about yourself.
Date published: 2018-07-07
Rated 5 out of 5 by from YSL never fails me - I found this color during by European tour after college. I can't find it in stores anymore, but I still use it after so many years....I am so glad they still make this color - this is my go to daily lipstick and I love YSL product. Thank you so much for not totally discontinuing this color
Date published: 2018-07-05
Rated 2 out of 5 by from Nice lipstick It was lighter than I thought it would be. Still very pretty color but I thought it would be darker.
Date published: 2018-06-21
Rated 4 out of 5 by from Love my engraved YSL lipstick I’m happy I found YSL beauty online. The color I ordered wasn’t available any where else, but I still ordered it on back order. I’m happy I bought it off YSL beauty because they can do engravings. If I bought the lipstick from somewhere else or in-store, I wouldn’t have got the engraving option. However, I dont like purchasing online esp since makeup and lipsticks as it can melt or get damaged in shipping. My lipstick was warm when I received it. If I wasn’t at home when my package arrived, I’m sure the lipstick would have been damaged from the heat. Overall, I’m happy I got my lipstick.
Date published: 2018-06-19
Rated 5 out of 5 by from Love it!! I bought it as my birthday gift and I really love it!
Date published: 2018-06-19
Rated 5 out of 5 by from My mom love this! bought this for a bday present for my mom and she’s been using this almost everyday whenever she goes out
Date published: 2018-06-19
Rated 1 out of 5 by from not Not very good lipstick i don't like it it's too dry and not a good colour
Date published: 2018-06-18
Rated 5 out of 5 by from Amazing This is my go to lipstick for a natural look. You but only better. Shade #11. It hydrates my lips and is fairly long wearing. I highly recommend YSL makeup and especially their stilettos. You can have the Lipstick case engraved as well as choose which top you want. I love the Gold Glitter Case.
Date published: 2018-06-18
Rated 5 out of 5 by from Best lipstick in my collection I love the color and I like how it applies without the sticky feeling..compact is beautiful too..
Date published: 2018-06-14
Rated 5 out of 5 by from Dreamy More purple on me than anticipated, but a creamy hydrating texture that has great color payoff.
Date published: 2018-06-08
Rated 5 out of 5 by from My best purchase ever ! I so happy to buy this items two weeks ago , and it’s the best one that compared with that I buy before !
Date published: 2018-06-08
Rated 5 out of 5 by from One of my Favorite lipstick Love the lipstick so much, color last long and never make my lips dry.
Date published: 2018-06-08
Rated 5 out of 5 by from Love this lipstick ! This is my fourth tube of this lipstick. It has the prettiest color and glides on so easily. It has a nice mango taste to it so an added bonus. Highly recommend this lipstick !!!
Date published: 2018-06-07
Rated 5 out of 5 by from Love it !!! Very fast delivery and beautiful color. recommended!!!!
Date published: 2018-06-05
Rated 5 out of 5 by from Elegance in a tube. Right shade, right smoothness, fabulous engraved case, perfection.
Date published: 2018-05-26
Rated 5 out of 5 by from My favorite lipstick... I started using ysl lipstick since 2016 and until now i'm still inlove with it..
Date published: 2018-05-14
Rated 5 out of 5 by from My favorite lipstick! I absolutely love my Rouge Pur #59 it remains my favorite for years !
Date published: 2018-05-01
Rated 3 out of 5 by from Great case! I love the personalized case but was disappointed in the color I chose. I used the computer with my photo as instructed but the satin has a perfume odor and was much lighter than in the photo. I would definitely go with a darker one when choosing. I saw this advertised in a magazine. I can use it, but it is not what I expected . Also it was the most expensive lipstick I've ever bought. The case is great!
Date published: 2018-04-30
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Questions & Answers

Is this long lasting?...

Is this long lasting?
Asked by: monicam
Yes it is long lasting and beautiful. I love it
Answered by: DoraV
Date published: 2016-06-30

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?...

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?
Asked by: MonaY
HI Mona Y... I'm not really sure. I would recommend, though, if you're into Red lips PLEASE try that Rouge Pur Couture. DELICIOUS color, not sticky, not runny or bland. Really rich luscious color.
Answered by: LataniaM
Date published: 2016-06-30

Do you have any more 17?...

Do you have any more 17?
Asked by: Anonymous
Yes why?
Answered by: DeniseC
Date published: 2016-06-30

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?...

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?
Asked by: KATHYN
Find out if is discountinued ,if it is and can't find it anyplace try looking on line , I have for my discountinued ysl lipsticks .
Answered by: NancyM
Date published: 2016-06-30

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge...

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge Pur Couture Lipstick color suggestions please?
Asked by: Anonymous
I like the pink number 22
Answered by: MARTINEV
Date published: 2016-06-30

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still ...

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still make it??
Asked by: MicheleP
I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try it
Answered by: Anonymous
Date published: 2016-06-30

do you have small samples????????? very interested in beige tribute....

do you have small samples????????? very interested in beige tribute.
Asked by: Diane StevensP
I do not have any samples but perhaps the company does. I usually try the color in the store. kY
Answered by: Anonymous
Date published: 2016-06-30

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the...

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.
Asked by: Anonymous
The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret Helfenstein
Answered by: Margareth
Date published: 2016-06-30

What type of lip pencil can we wear with shade le rouge pur couture lipstick?...

What type of lip pencil can we wear with shade le rouge pur couture lipstick?
Asked by: Anonymous
To me, I use any kind as long as the color is close.
Answered by: nancym
Date published: 2016-06-30

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?...

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?
Asked by: ShirleyB
The color is very light,more like a light glosss, so if you are looking for vibrant color, use it with a darker lipstick.
Answered by: MarieF
Date published: 2016-06-30

Will they have 17 rose dahlia again?....can't find it on website...

Will they have 17 rose dahlia again?....can't find it on website
Asked by: Anonymous
Unwed to order 59
Answered by: LindaD
Date published: 2016-06-30

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and do...

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and does ysl even have cosmetics stores in asia?
Asked by: CathyC
Dear Cathy, As a pricey act of desperation, you can find #52 on eBay. Good luck!
Answered by: Anonymous
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes
Answered by: DanielleS
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off
Answered by: SWAPNAB
Date published: 2016-06-30

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? w...

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? what other colors complement olive skin? Thanks
Asked by: Anonymous
I love# 34. You can change the color using different lip pencils.
Answered by: IreneW
Date published: 2016-06-30

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?...

Hi all! I have a Rouge Pur n°120 lipstick. In which year was it lauched?
Asked by: MargheritaM
I think 2012 if it is orange.
Answered by: Anonymous
Date published: 2016-06-30

When are you getting the rosy coral #52?...

When are you getting the rosy coral #52?
Asked by: MinK
last x'mas
Answered by: nancym
Date published: 2016-06-30

do you have lipstick #52?...

do you have lipstick #52?
Asked by: Anonymous
No
Answered by: DaniellaR
Date published: 2016-06-30

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin...

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin is cool tone as a result of some online quizzes).
Asked by: Anonymous
to hard.... I am blond and use a variety of the light pinks... Just tried a darker color
Answered by: SimoneR
Date published: 2016-06-30

what lipstick is better for light tone skin?...

what lipstick is better for light tone skin?
Asked by: Anonymous
The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.
Answered by: BonnieC
Date published: 2016-06-30

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now...

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now Rouge Pur Couture #34? Merci beaucoup...
Asked by: PaulaL
Try # 340
Answered by: Anonymous
Date published: 2016-06-30

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock...

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock?
Asked by: SujeongL
I just found #52 from Japan still available but can't find in Korea,China,Hong Kong,Singapore and Thailand……
Answered by: DorisP
Date published: 2016-06-30

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the...

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the shade of the second lip colour?
Asked by: EmilyS
The color is true to the picture. It's a vibrant but soft violet pink. Looks great with a tan or lip liner. A must have!
Answered by: Anonymous
Date published: 2016-06-30

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just...

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just wanted to know if it was white or clear like a balm.
Asked by: sophiaw
The color in red, orange and pink are great. It last long time on my lip. Just a little bit dry for me. But I still like it. It's good for parties and special occasions. And it smells good, too.
Answered by: Anonymous
Date published: 2016-06-30

do you have wine color lip stick?...

do you have wine color lip stick?
Asked by: Anonymous
I do not know. It depends how it reflects off your skin tone. I suggest to go to an YSL beauty counter and try some colors which are close to wine shade.
Answered by: JudithY
Date published: 2016-06-30

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but...

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but I want to know for sure if its the red im looking for. A classic blue-undertone red
Asked by: christinap
DEFINITELY ORANGE - HATE BLUE UNDERTONES FOR ANY SHADE OF BLONDES THAT ADVICE COMES FROM SOMEONE WHO HAS HAD OVER 20 YEARS OF ART TRAINING...............GOOD LUCK IF YOU ARE BLONDE IT IS GREAT
Answered by: joanr
Date published: 2016-06-30

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?...

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?
Asked by: Anonymous
red-orange
Answered by: SharonR
Date published: 2016-06-30

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color l...

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color looks darker. There was a change in the old # 34?
Asked by: FelipeV
This was a present and they were very pleased. However the color to me was not as bright as the old #34. The charts I found a little hare to compare.
Answered by: Anonymous
Date published: 2016-06-30

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue ...

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue & orange undertones and its freaked me out. I have (indian skin tone) can anyone recommend the perfect red lip stick please?? Thanks
Asked by: ShubbsS
Even though I have never purchased red, I would highly recommend the true color selections in the Rouge Pur Couture line.
Answered by: Anonymous
Date published: 2016-06-30

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wonder...

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wondering, is it much difference with the rouge pur couture lipsticks?
Asked by: simlab
Does your question pertain to the texture of the lipsticks or to the range of colors? (Obviously, the packaging is different.) If to the texture: since you own a Rouge Volupte, you must have noticed that it is very moist and slippery; in comparison, the Rouge Pur Couture is more like a traditional lipstick--a bit drier in texture, so longer lasting. If to the range of colors: I can't help much there; it appears there are close color matches between the two ranges. Perhaps Rouge Pur Couture No. 1 (Le Rouge) is a good match for Rouge Volupte No. 17?
Answered by: Anonymous
Date published: 2016-06-30
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