- engravable -

Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

Alternate Views

TRY IT ON
Explore the range of YSL shades, updated in real-time.
LIVE CAMERA
UPLOAD PHOTO

- engravable -

Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 103.
  • y_2018, m_8, d_17, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_4, bvpage2n
  • co_hasreviews, tv_2, tr_101
  • loc_en_US, sid_194YSL, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_yvessaintlaurent
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 7ms
  • reviews, product

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

$38.00

  • Select Cap
Personalize this product with a message or monogram.

$38.00

-
+
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from The most amazing gift The free engravement is what makes this so special. I purchased Le rouge for my best friend and engraved a saying that we say to one another. She loved it so much.
Date published: 2016-12-20
Rated 5 out of 5 by from Beautiful Lipstick: Color, Texture, Packaging This is the perfect go-to color. It wears beautifully and feels silky on the lip. The monogram makes it total luxury. Do not hesitate to get this lipstick.
Date published: 2016-12-17
Rated 5 out of 5 by from perfect color! I love it,it make me looks younger than before .It's nice!
Date published: 2016-12-09
Rated 5 out of 5 by from Great Update TOAL CLASSIC! I have been wearing this shade since 1981. And NOW they engrave the case for no extra cost? Viva, YSL!
Date published: 2016-12-08
Rated 5 out of 5 by from very good!! it's good!I'm very satisfied with it!!!!!!!!!!!!!!!!
Date published: 2016-12-08
Rated 5 out of 5 by from Best lipstick and color ever I have been using this color (34) for about 20 years. That says it all. Don't know why they discontinued it.
Date published: 2016-12-03
Rated 5 out of 5 by from anniversary gift im so in love with this lipstick when i first swatched it i was like this is pretty but it isn't much, it wasnt till i started to apply it all over my lips that i was blown away i love how pretty my lips look in this its beautiful, im so in love with it totally worth the price it makes my lips so moisturized and luxurious feeling i will forever but this color
Date published: 2016-11-30
Rated 1 out of 5 by from Perfume Scent and Taste 07 Fuchsia is a beautiful, dark pink but it did not look the way I wanted it to on my skin tone. The gold packaging is nice, but the lipstick had a very obvious perfume scent and taste. That is an absolute deal breaker for me.
Date published: 2016-10-04
Rated 5 out of 5 by from Amazing!!! It is a beautiful color and long wearing. It's also creamy and hydrating.
Date published: 2016-08-06
Rated 5 out of 5 by from Its essential I have been using this colour for over 10 years now and would not be without it. Always makes your smile eye catching! [This review was collected as part of a promotion.]
Date published: 2016-06-23
Rated 5 out of 5 by from staying power! this is the only colour that i own in the matt range (#204).... At first i was unsure as whether it suit (olive skin tone) me but after i applied this colour i received many compliments. Glade i kept my purchase.
Date published: 2016-05-18
Rated 5 out of 5 by from Beautiful colour, with a lovely texture. A friend of mine recommend this colour (le rouge no 1) and i love it!!! It compliments my skintone beautifully. The product glides on well and does not dry out my lips as some other brands. I've got several colours in this range and still looking to purchase others. Definitely worth the money spent.
Date published: 2016-05-18
Rated 5 out of 5 by from Great pigments, long lasting! By far the best quality lipsticks, hoping to see some more new colours and maybe matching liners.
Date published: 2016-02-15
Rated 5 out of 5 by from Ysl lipstick Have been using the same product for years and wanted to inform you how I loved this product
Date published: 2016-02-14
Rated 5 out of 5 by from Best Ever! I am a red head (copper tone) with blue eyes, and I wear #14 and #4. YSL goes on smooth, and stays on almost all day! I love that it does not go into lip lines. It has a classy, rich appearance that you just don't get from drugstore lipstick! Worth every penny!
Date published: 2016-01-17
Rated 1 out of 5 by from what are the bubbles!!! the lipstick shipped to me must has some problem i have lipsticks from so many brands, this is the first time i saw a lipstick has so many disgusting bubbles on it
Date published: 2015-06-25
Rated 5 out of 5 by from Rouge pur #22 I absolutely love this lipstick. The color is perfect for just about any skin tone. I get more compliments when I wear this than any other lipstick.
Date published: 2014-10-10
Rated 5 out of 5 by from love it love it best lipstick ever, going to buy more colors, love them, pretty color and long lasting.
Date published: 2014-06-27
Rated 5 out of 5 by from Definitely worth it I was skeptical about the corellation between its price and its quality but it's worth every penny th moment I tried it on. I purchased #52 Rosy Coral and it's exactly the color I love. Super creamy texture makes it different, reddy pink shade which is bright and pigmented with just one coat. It goes great with a gloss and you're ready for summer. I'm going to purchase the second one soon.
Date published: 2014-05-21
Rated 5 out of 5 by from Love This Lipstick! Rouge Pur Couture lipstick #1 helps me to look and feel as feminine as possible. Good coverage, creamy feel, pleasant scent. My favorite lipstick!
Date published: 2014-03-20
Rated 5 out of 5 by from oh my goodness... Absolutely stunning. It goes on, feels comfortable. It does not smother my lips and weigh them down. People wonder about lipsticks and the such and the correlation between price and quality... this is a perfect example where they blend. The product I tried (52 Rose Coral? anyways) definitely pigmented, creamy, and I am absolutely in love with it. I rather have this perfect lip product that costs a bit instead of 20 so-so not up to par ones.
Date published: 2014-01-03
Rated 5 out of 5 by from Luxurious I received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.
Date published: 2012-05-16
Rated 5 out of 5 by from The price is well worth it for this! It goes on smooth and lasts all day long (even through my morning coffee!). My friend has the same skin tone as me (slightly olive) and recommended #13. It looks amazing.
Date published: 2012-04-03
Rated 5 out of 5 by from just the best lipstick YSL products are expensive, yes. But this lipstick is the best ever (and I'm a lipstick maniac). It's creamy, full-coverage, moisturizing, and the variety of shades is fantastic. I wear #1 and even on my small income I splurge for this. #1 is just the most perfect red ever, that I want to buy five of them!
Date published: 2012-01-09
Rated 5 out of 5 by from Lovely Lipstick The best lipstick I've ever used and probably will become my only lipstick, but in different colors. I got the #8 and its so lovely and I love the feel of it on my lips and last forever.. Finally, I've found what I'm looking for. Thanks YSL.
Date published: 2011-10-16
Rated 5 out of 5 by from PERFECTION! A fantastic lipstick! Just the right amount of coverage and such a great range of shades to chose from. I keep this one in my work bag that is with me all day every day. Highly recommend!
Date published: 2011-08-31
Rated 5 out of 5 by from Rose Dahlia, Dahling!! I have been wearing YSL lipstick all my adult life. When #50 was retired, I tried several other YSL pinks and found none that I like quite as well as #17. It's a bright, peppy shade that makes your teeth look brighter & whiter! The shiny Rouge Pur case has always served as a beautiful purse accessory and also as a handy application mirror-!
Date published: 2011-08-27
Rated 5 out of 5 by from Rouge Pur Couture Lipsticks These are easily my favorite lipstick formulation. I love the color choices, the pigmentation and textures. These lipsticks feel great when you apply them and wear beautifully.
Date published: 2011-08-26
Rated 5 out of 5 by from the best there is! I have several Rouge Pur Couture lipsticks (1, 6, 10, 23, and 24), and they are the creamiest, most hydrating lipsticks I've tried. They're the only ones that don't dry out my lips or leave that icky lipstick line in the center of my lips after a few hours of wear. I also love that the case doubles as a mirror for quick and easy reapplication. #6 Rose Bergamese is my all-time favorite lipstick. It's perfect for work, and it goes with every makeup look.
Date published: 2011-08-26
Rated 5 out of 5 by from Love #26 #26 is a pinky-mauve, which goes very well with fair-skinned blue-eyed blonds. Also, it is very youthful.
Date published: 2011-08-26
  • y_2018, m_8, d_17, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_4, bvpage2n
  • co_hasreviews, tv_2, tr_101
  • loc_en_US, sid_194YSL, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_yvessaintlaurent
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product

Questions & Answers

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last ...

I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it? Brenda
Asked by: Anonymous

when will 52 back in stock?...

when will 52 back in stock?
Asked by: JoanneY

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstic...

Why is YSL not bringing back some of the iconic shades from the past. For instance Rouge Pur Lipstick shades like #144 Silky Apricot, #147 Hazelnut and #148 Tearose. They were hugely popular and sold out everywhere. Please bring them back. They were unique lipstick shades not found in any other brand or anywhere ever?
Asked by: Anonymous

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the ...

I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?
Asked by: PhylllisM

Are these lipsticks SPF 15? They always come up when I search lipsticks with SPF, but i can’t seem to find it in any description. :(

Asked by: Iris

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywh...

Has YSL ROUGE PUR COUTURE BEIGE ETRUSQUE #5 been discontinued? I haven't been able to order it anywhere but it is still listed as an available color on the YSL website, just out of stock.
Asked by: MimiM

Does the satin finish contain mica??

Asked by: Kiki1000

Is Luminous Pink Plum out of stock permanently?...

Is Luminous Pink Plum out of stock permanently?
Asked by: EileenM

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?...

Hi, I am waiting for #2 Rouge Poupre to become available again, is it out of stock or discontinued?
Asked by: Anonymous

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous

Hi,...

Hi, Will #2 Rouge Pourpre become available again?
Asked by: Anonymous

when will you have ROUGE PUR COUTURE 52 rosy coral?...

when will you have ROUGE PUR COUTURE 52 rosy coral?
Asked by: huaixuanh

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other sto...

When will the #25(Taupe Raphael) be back in stock? Searched high and low in sephora and on other stores but seems to be discontinued?!?!
Asked by: IrisC

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?...

What shatde of lip liner is matching with lipstick shade 09 Rose Stiletto?
Asked by: Anonymous

Does anyone know if these lipsticks are limited edition?...

Does anyone know if these lipsticks are limited edition?
Asked by: MeganJ

how can i buy YSL cosmetics in Malaysia?......

how can i buy YSL cosmetics in Malaysia?...
Asked by: CathyC

what lip liner color would work best with this color?...

what lip liner color would work best with this color?
Asked by: ShavonnahS

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?...

IS ROUGE PUR COUTURE NO 49 STILL AVAILABLE ?
Asked by: anng

no 30?...

no 30?
Asked by: Anonymous

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone ...

I'd love to find Fard A Levres Rouge Pur #74 (Marbled Gold). Sadly, its been discontinued. Anyone know where I might find it somewhere? YSL, please bring it back!!!
Asked by: Anonymous

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?...

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?
Asked by: Anonymous

I am waiting lipstit 52....

I am waiting lipstit 52. is it commimg?
Asked by: Anonymous

Is the pure couture #52 rouge rose the same color than #52 rosy coral ?...

Is the pure couture #52 rouge rose the same color than #52 rosy coral ? I'm searching the #52 rosy coral since one year.
Asked by: MaryL

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much -...

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much - Grteat color for redheads!!!!! ??????
Asked by: RobertaC

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?...

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?
Asked by: LunaC

I wear the Rouge Pur that looks like it has copper in it. The number worn off. Can you tell me color 

Asked by: MaryJo
  • y_2018, m_8, d_17, h_16CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.8
  • cp_4, bvpage2n
  • co_hasquestionsanswers, tq_147
  • loc_en_US, sid_194YSL, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_yvessaintlaurent
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getContent, 8ms
  • questions, product

LIPS

Any shade, any finish, any lip you want

SHOP