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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 185.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 4 out of 5 by from Lovely Lipstick! I bought this lipstick in the shade 52 Rouge Rose and 70 Le Nude and was quite pleasantly surprised with how they performed! However, the only reason I can't give it the full 5 stars is the scent - the lipstick is heavily perfumed and seeing how I'm quite sensitive to smells it was bit of a bother (it smells a bit like 'old lady' perfume in my opinion....). It does sort of fade after a while, but if you're sensitive to smells as well then I would give it more consideration before buying.
Date published: 2018-12-10
Rated 2 out of 5 by from Color is too light I bought it last week and I'm not satisfied with the color.It is too light and not stay long.But I like the package.
Date published: 2018-12-09
Rated 4 out of 5 by from nice colour I like this color very much, i wish could bu more cooler
Date published: 2018-12-09
Rated 5 out of 5 by from my fav for this winter I brought this a month ago, it's the perfect time to but this one This really brighten up my make up it's not to orange or to red, it;s the right amount for me
Date published: 2018-12-08
Rated 5 out of 5 by from Beautiful red I bought this as a gift for my grand daughter and wound up buying for myself too.
Date published: 2018-12-08
Rated 5 out of 5 by from Great I got this not too long ago and it’s the perfect shade
Date published: 2018-12-07
Rated 5 out of 5 by from The prettiest lipstick you can buy I have about 10 of these lipsticks and they are the prettiest ones I own. They also last long on the lips. These are totally show stoppers for your make up bag or collections
Date published: 2018-12-07
Rated 5 out of 5 by from Excellent It has been the most excellent shopping experience!!!!!!!!!
Date published: 2018-12-04
Rated 1 out of 5 by from Expired product I ordered that product online. Came pretty fast. When tried on, noticed bitter taste, which usually on expired lipsticks. Very disappointed. The color was beautiful.
Date published: 2018-11-30
Rated 5 out of 5 by from The Queen LOVE this product. Purchased the gift set and fell in love with everything in it.
Date published: 2018-11-28
Rated 5 out of 5 by from Natural looking This is a very nice nude color. It gives natural looking.
Date published: 2018-11-28
Rated 5 out of 5 by from lovely lipstick and custom cap the lipstick is smooth and great wear. the pigments are pure. the custom cap is lovely
Date published: 2018-11-27
Rated 5 out of 5 by from Beige Tribute This shade is the PERFECT nude! I always get asked what I have on my lips when I wear this shade. Love!
Date published: 2018-11-27
Rated 5 out of 5 by from Have #42 but have not found it since! I purchased this almost 2 years ago, amazing quality but cannot find the color anymore :(
Date published: 2018-11-26
Rated 5 out of 5 by from As always YSL! As always, luv YSL lipsticks, and this version seems to be more moisture rich and smooth application! The color is also long lasting! Bravo!
Date published: 2018-11-26
Rated 5 out of 5 by from lovely lipstick it stays in my lip for hours and the color is so cool
Date published: 2018-11-24
Rated 5 out of 5 by from Moist and vivid The color is exactly as shown in the photos! It stays on throughout the day and keeps my lips moist
Date published: 2018-11-24
Rated 5 out of 5 by from My best lipstick I bought it a few months ago. I love it, it has become my favorite lipstick. The pigment is so much and hydrates throughout the day, perfect for winter days. I love yslbeauty.
Date published: 2018-11-23
Rated 5 out of 5 by from my wedding lipstick I love the color of this,perfect match for my shoes!lasted the entire day!I will definetly reorder forever
Date published: 2018-11-21
Rated 5 out of 5 by from Best purchase ever Service was great I can’t wait for my package to get here will write another review then
Date published: 2018-11-21
Rated 4 out of 5 by from non drying matte lipstick I purchased my first YSL Lipstick which is the 214 wood on fire, it's matte and loving it. I would love to try other formula and YSL has the best lipstick packaging EVER.
Date published: 2018-11-21
Rated 5 out of 5 by from Gorgeous Lipsticks I love YSL Rouge Pur Couture Lipstick so much! The shades are absolutely stunning & unique to other brands, the application is easy & lasts all day with a touch-up! One of my most favorite lipsticks ever!
Date published: 2018-11-20
Rated 5 out of 5 by from Love ittttt <3 Can't live without YSL!! Super moisturized, last-long, and brighten your skin tone...XOXOXO
Date published: 2018-11-16
Rated 5 out of 5 by from I love the Leopard print. Very good color and packaging is so great. Definitely Will purchase more.
Date published: 2018-11-16
Rated 5 out of 5 by from My Go To! This is my one red lipstick essential. It smells so good that no other brand of lipstick compares.
Date published: 2018-11-10
Rated 1 out of 5 by from Colour not what it looked like The colour I ordered was shade 52, the colour I received was nothing like what it looked like
Date published: 2018-11-05
Rated 3 out of 5 by from Very pretty colors! I bought this as an impulse buy. I saw the color and just had to have it, later when I tried it on, it went on a little streaky. I am not sure if it has been reformulated since then to have more consistent color upon application but I am ok with using mine as a transition color for other lip looks. Love the feel and look of the packaging as well.
Date published: 2018-10-31
Rated 5 out of 5 by from Gorgeous! I bought this and got it immediately into circulation. Love the colour!
Date published: 2018-10-31
Rated 5 out of 5 by from Great lipstick I have this lipstick in Rose Stiletto. Nice rosy pink color that isn’t too wild. I just need one swipe to get full coverage. Very moisturizing yet long wearing. Floral fragrance.
Date published: 2018-10-26
Rated 5 out of 5 by from My best lipstick It’s very good for me and it’s worth it i’m very happy
Date published: 2018-10-26
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Questions & Answers

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the...

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the shade of the second lip colour?
Asked by: EmilyS
The color is true to the picture. It's a vibrant but soft violet pink. Looks great with a tan or lip liner. A must have!
Answered by: Anonymous
Date published: 2016-06-30

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just...

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just wanted to know if it was white or clear like a balm.
Asked by: sophiaw
The color in red, orange and pink are great. It last long time on my lip. Just a little bit dry for me. But I still like it. It's good for parties and special occasions. And it smells good, too.
Answered by: Anonymous
Date published: 2016-06-30

do you have wine color lip stick?...

do you have wine color lip stick?
Asked by: Anonymous
I do not know. It depends how it reflects off your skin tone. I suggest to go to an YSL beauty counter and try some colors which are close to wine shade.
Answered by: JudithY
Date published: 2016-06-30

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but...

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but I want to know for sure if its the red im looking for. A classic blue-undertone red
Asked by: christinap
DEFINITELY ORANGE - HATE BLUE UNDERTONES FOR ANY SHADE OF BLONDES THAT ADVICE COMES FROM SOMEONE WHO HAS HAD OVER 20 YEARS OF ART TRAINING...............GOOD LUCK IF YOU ARE BLONDE IT IS GREAT
Answered by: joanr
Date published: 2016-06-30

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?...

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?
Asked by: Anonymous
red-orange
Answered by: SharonR
Date published: 2016-06-30

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color l...

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color looks darker. There was a change in the old # 34?
Asked by: FelipeV
This was a present and they were very pleased. However the color to me was not as bright as the old #34. The charts I found a little hare to compare.
Answered by: Anonymous
Date published: 2016-06-30

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue ...

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue &amp; orange undertones and its freaked me out. I have (indian skin tone) can anyone recommend the perfect red lip stick please?? Thanks
Asked by: ShubbsS
Even though I have never purchased red, I would highly recommend the true color selections in the Rouge Pur Couture line.
Answered by: Anonymous
Date published: 2016-06-30

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wonder...

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wondering, is it much difference with the rouge pur couture lipsticks?
Asked by: simlab
Does your question pertain to the texture of the lipsticks or to the range of colors? (Obviously, the packaging is different.) If to the texture: since you own a Rouge Volupte, you must have noticed that it is very moist and slippery; in comparison, the Rouge Pur Couture is more like a traditional lipstick--a bit drier in texture, so longer lasting. If to the range of colors: I can't help much there; it appears there are close color matches between the two ranges. Perhaps Rouge Pur Couture No. 1 (Le Rouge) is a good match for Rouge Volupte No. 17?
Answered by: Anonymous
Date published: 2016-06-30

which color is better for 21 to 22 girls? i am chinese...

which color is better for 21 to 22 girls? i am chinese
Asked by: Anonymous
i got 03 and it is amazing!
Answered by: PenelopeY
Date published: 2016-06-30

Is there a real orange/red lipstick in the rouge pur couture collection? I'm looking for light to m...

Is there a real orange/red lipstick in the rouge pur couture collection? I'm looking for light to medium coverage, with plenty of moisture.
Asked by: Anonymous
exilant product. not as &quot;RED&quot; as i had hoped. will by other colors.
Answered by: georgec
Date published: 2016-06-30

Which color and formula is most like older version called:...

Which color and formula is most like older version called: Rouge Pur Shine Sheer Lipstick #30?
Asked by: Anonymous
I think is rouge fuchsia which is amazing and I use it for the last 20 years approxm
Answered by: SilviaW
Date published: 2016-06-30

which lipstick is the true and richest original red?...

which lipstick is the true and richest original red?
Asked by: Anonymous
Number 21 orange sari
Answered by: CarolynS
Date published: 2016-06-30

how did you find the formula? how was the staying power?...

how did you find the formula? how was the staying power?
Asked by: Anonymous
I found it to be nice. I liked it very much. Yes, this lipstick has staying power.
Answered by: MariaP
Date published: 2016-06-30

Are &quot;luminous&quot; colors frosted? Thanks for your help!...

Are &quot;luminous&quot; colors frosted? Thanks for your help!
Asked by: AnnD
No, I don't think thry are frosted. However the color is rich and looks womderful. I like the way the color glides on.
Answered by: Anonymous
Date published: 2016-06-30

Looking for a bronzey color lipstick roughe pur couture?...

Looking for a bronzey color lipstick roughe pur couture?
Asked by: Anonymous
Rouge Pur Couture is a pure rich color but if you are looking for bronze color I would choose the Rouge Volupte' or Rouge Volupte' Perle. They have bronze color with two toned colors from browns, oranges, pinks, and reds.
Answered by: SumeD
Date published: 2016-06-30

where can I buy my YSL no 59 lipstick?...

where can I buy my YSL no 59 lipstick?
Asked by: cindyh
I brought the lipstick no 59 pm a Yvess San Laurent site.
Answered by: Anonymous
Date published: 2016-06-30

luminous fresh pink peach, or impetuous beige in the perle? having troubles deciding. opinions pleas...

luminous fresh pink peach, or impetuous beige in the perle? having troubles deciding. opinions please! would like a peachy long lasting nude that goes with ivory powder/blond teint foundation from YSL. thankyouu
Asked by: SamanthaJ
It's not peach, but try Rose Bergamasque. It goes with everything, and is kind of a rosy peach nude. Kathy .
Answered by: KATHYD
Date published: 2016-06-30

I love the Pur Couture formula. Rich, vibrant and moist. Has anyone tried #23? It looks gorgeous onl...

I love the Pur Couture formula. Rich, vibrant and moist. Has anyone tried #23? It looks gorgeous online - like it might be great for summer.
Asked by: CynthiaR
It looks even gorgeous online just the perfect coral lipstick for summer. I recently purchased this item and totally felt in love with it. Got so many compliments. Have tried many other coral lipsticks but definetely this is my number one.
Answered by: Anonymous
Date published: 2016-06-30

You are calling this a stain, how many hours can one application stay on ?...

You are calling this a stain, how many hours can one application stay on ?
Asked by: JudyM
Judy, I have found that the Rouge Pur Couture lasts and lasts and lasts! I constantly have water, iced tea, or coffee near me during the day, and have found that my lip color stays on for at least three to four hours before having to reapply. I am very happy with my purchase!
Answered by: KerryA
Date published: 2016-06-30

What is your lead content in your lipstick?...

What is your lead content in your lipstick?
Asked by: Anonymous

What is the best liner to use with Rose Tropical #49?...

What is the best liner to use with Rose Tropical #49?
Asked by: Anonymous

What pencil goes best with Taupe Raphael?...

What pencil goes best with Taupe Raphael?
Asked by: Anonymous

Is there any way to find #41 which was later changed to 410? Many of my friends use the same color ...

Is there any way to find #41 which was later changed to 410? Many of my friends use the same color and would buy it.
Asked by: Anonymous

Hi....

Hi. 2. can i pay the price using paypal ?
Asked by: Anonymous

When will #30 Corail Fauviste be available? It's been out of stock at least since April....

When will #30 Corail Fauviste be available? It's been out of stock at least since April.
Asked by: Anonymous

how to buy this ?...

how to buy this ?
Asked by: Anonymous

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am ...

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am allergic to artificial blue foodcoloring. If the packaging says Blue 1, Yellow 5, Yellow 6, or Red 40, please tell me.
Asked by: MegM

when is #52 back?...

when is #52 back?
Asked by: XiaoxuD

Where can I find lipstick #74?...

Where can I find lipstick #74?
Asked by: SusanR

What lip liner should I pair with Rose Tropical?...

What lip liner should I pair with Rose Tropical?
Asked by: Anonymous
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