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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Explore the range of YSL shades, updated in real time

- engravable -

Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 153.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW

$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Ratings & Reviews
Rated 5 out of 5 by from Love it I love the cap with heart a lot. And the color is perfect on me.
Date published: 2018-10-16
Rated 5 out of 5 by from best purchase great! my package had some problems but treshipment quickly. The lipsticks are beautiful and suitable for me.
Date published: 2018-10-16
Rated 5 out of 5 by from so amazing 09 is the best color for me. At the store the lady said one of the colors Asians always buy is 09. I love how it smells, how they look on me. Lasts long for me. I got engrave on the lipstick tube and that makes my lipstick more special. I love and recommend this. Worth the money.
Date published: 2018-10-12
Rated 2 out of 5 by from Doesn't stay on I bought this lipstick on Wednesday and it doesn't seem to have the staying power of other lipsticks. I also notice a nasty chemical taste in my mouth after application.
Date published: 2018-10-11
Rated 5 out of 5 by from Great lipstick!!! Such a great long lasting lipstick!! Will definitely purchase more colors!!
Date published: 2018-10-08
Rated 5 out of 5 by from My best color ever. I so so so love this lipstick color really so pretty and smooth. I wear it all the time when I go hangout
Date published: 2018-10-06
Rated 5 out of 5 by from Best lipstick ever!!!! I bought the Rouge Pur in two colors: 19 Le Fuschia and 58 Mauve Nihiliste. Both are creamy and gorgeous. The dry down and last all day. Love love love YSL!!!!!
Date published: 2018-10-05
Rated 5 out of 5 by from ALWAYS MY BEST PURCHASE!! Rpuge Pur Couture lipsdtick #49 is my MAIN, vital staple --- my signature lipstick -- has been for YEARS, and ALWAYS WILL BE ! Please NEVER discontinue it !!!
Date published: 2018-10-03
Rated 5 out of 5 by from I loved I loved my new lipstick it’s amazing product I really recommended
Date published: 2018-10-03
Rated 5 out of 5 by from Such a great lipstick! I bought a couple of these, 1 satin finish pink and 1 matte red, a few months ago and they are my go-to. Super pigmented and moisturizing, even though they don't even advertise on that! Def my favorite lipstick.
Date published: 2018-10-02
Rated 5 out of 5 by from Love itttttt I’m in love with all ysl’s lipsticks. Never be disappointed with YSL
Date published: 2018-10-01
Rated 5 out of 5 by from A gift for mommy This is a birthday gift for my mum; she really likes it.
Date published: 2018-09-25
Rated 5 out of 5 by from Best lipstick ever I tried one of these and it was so creamy and stayed on for hours, that now it's my go-to lipstick. Love it.
Date published: 2018-09-19
Rated 5 out of 5 by from Like the breadth of colors Love the flexibility - the different finishes and the colors that I can purchase this lipstick in.
Date published: 2018-09-18
Rated 5 out of 5 by from Love it so much! amazing colour! suitable for both work and dating! I use it almost everyday.
Date published: 2018-08-31
Rated 5 out of 5 by from Such a lovely lipstick Such a lovely lipstick- colours are perfect for the now weather and the deeper colours will be great for winter. The lipstick stays on and last for a good 4 hours so perfect as don’t need to keep topping it up!
Date published: 2018-08-17
Rated 5 out of 5 by from Only color I wear Love this lipstick It all I wear Just wish your company was animal friendly
Date published: 2018-08-15
Rated 5 out of 5 by from Wonderful product and packaging I bought this wonderful product and had my lipstick case customized. I love it! Great creamy lipstick with excellent lasting power and a beautiful case with my initials on it. Thanks, YSL
Date published: 2018-08-14
Rated 5 out of 5 by from Great mascara Excellent mascara with fantastic brush. I usually have clump problem with other ones, not with this mascara.
Date published: 2018-08-13
Rated 3 out of 5 by from Lipsticks are beautiful but doesn’t have engrave I bought 2 matte lipstick from ysl and put in a complimentary engraving of names but when arrive there was nothing engrave on the lipstick. I was pretty disappointed. The color of the lipstick was beautiful.
Date published: 2018-08-12
Rated 5 out of 5 by from Thank Goodness I found it! I used my lipstick but lucky for me I bought the same color for my Mother. Thank goodness i was able to order it again. Love this frosty look but stays on all day. color 74 is the one for a bright orangy frosty color. You will love it
Date published: 2018-08-09
Rated 5 out of 5 by from Excellent! I’ve brought this in 3 colours and I’m addicted! I think I need them in all! Apply a so nicely and stays put for a fair few hours!
Date published: 2018-07-23
Rated 5 out of 5 by from Best classic red ever This lipstick range is the perfect connection to the past: to glamour and style, with its smooth luxurious feel on your lips, it is never heavy, and the colour is perfect and bright: the iconic shiny bright red (Le Rouge, of course: I am obsessive about wearing only red lipsticks) It also has a nice flavour, something that make-up designers often forget about: this lipstick tastes wonderful, which is all part of making you feel good about yourself. The design of the packaging is perfect, sharply stylish in gold with a simple internationally-distinctive monogram: you don't have to say anything, this lipstick just proves your stylishness (the look on their faces says "Oooo, YSL!") and the mirrored finish on the casing is incredibly useful for surreptitious public applications too! It's not a stay-on lipstick, but that is part of its attraction. It comes off in the right places at the right times. Its the perfect lipstick for air-kissing girlfriends at lunch *mwah mwah* ... but also it looks great on the right kind of soft thick white cotton shirt-collar *wink* I've given it a value rating of 5 stars despite its price tag, because of its *intrinsic* value, owning YSL lipstick makes you feel GOOD about yourself.
Date published: 2018-07-07
Rated 5 out of 5 by from YSL never fails me - I found this color during by European tour after college. I can't find it in stores anymore, but I still use it after so many years....I am so glad they still make this color - this is my go to daily lipstick and I love YSL product. Thank you so much for not totally discontinuing this color
Date published: 2018-07-05
Rated 2 out of 5 by from Nice lipstick It was lighter than I thought it would be. Still very pretty color but I thought it would be darker.
Date published: 2018-06-21
Rated 4 out of 5 by from Love my engraved YSL lipstick I’m happy I found YSL beauty online. The color I ordered wasn’t available any where else, but I still ordered it on back order. I’m happy I bought it off YSL beauty because they can do engravings. If I bought the lipstick from somewhere else or in-store, I wouldn’t have got the engraving option. However, I dont like purchasing online esp since makeup and lipsticks as it can melt or get damaged in shipping. My lipstick was warm when I received it. If I wasn’t at home when my package arrived, I’m sure the lipstick would have been damaged from the heat. Overall, I’m happy I got my lipstick.
Date published: 2018-06-19
Rated 5 out of 5 by from Love it!! I bought it as my birthday gift and I really love it!
Date published: 2018-06-19
Rated 5 out of 5 by from My mom love this! bought this for a bday present for my mom and she’s been using this almost everyday whenever she goes out
Date published: 2018-06-19
Rated 1 out of 5 by from not Not very good lipstick i don't like it it's too dry and not a good colour
Date published: 2018-06-18
Rated 5 out of 5 by from Amazing This is my go to lipstick for a natural look. You but only better. Shade #11. It hydrates my lips and is fairly long wearing. I highly recommend YSL makeup and especially their stilettos. You can have the Lipstick case engraved as well as choose which top you want. I love the Gold Glitter Case.
Date published: 2018-06-18
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Questions & Answers

do you have wine color lip stick?...

do you have wine color lip stick?
Asked by: Anonymous
I do not know. It depends how it reflects off your skin tone. I suggest to go to an YSL beauty counter and try some colors which are close to wine shade.
Answered by: JudithY
Date published: 2016-06-30

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but...

Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but I want to know for sure if its the red im looking for. A classic blue-undertone red
Asked by: christinap
DEFINITELY ORANGE - HATE BLUE UNDERTONES FOR ANY SHADE OF BLONDES THAT ADVICE COMES FROM SOMEONE WHO HAS HAD OVER 20 YEARS OF ART TRAINING...............GOOD LUCK IF YOU ARE BLONDE IT IS GREAT
Answered by: joanr
Date published: 2016-06-30

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?...

I am looking for a red-orange lipstick. Is Le Orange (#13) orange, or red-orange?
Asked by: Anonymous
red-orange
Answered by: SharonR
Date published: 2016-06-30

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color l...

Felipe: I want to give an old lady with YSL # 34. She always wore this lipstick. But now the color looks darker. There was a change in the old # 34?
Asked by: FelipeV
This was a present and they were very pleased. However the color to me was not as bright as the old #34. The charts I found a little hare to compare.
Answered by: Anonymous
Date published: 2016-06-30

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue ...

Hi, im having trouble buying the perfect red lipstick. I keep reading about blue & orange undertones and its freaked me out. I have (indian skin tone) can anyone recommend the perfect red lip stick please?? Thanks
Asked by: ShubbsS
Even though I have never purchased red, I would highly recommend the true color selections in the Rouge Pur Couture line.
Answered by: Anonymous
Date published: 2016-06-30

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wonder...

I have bought the rouge volupte in number 17, a really pretty red and i loooove it, but i was wondering, is it much difference with the rouge pur couture lipsticks?
Asked by: simlab
Does your question pertain to the texture of the lipsticks or to the range of colors? (Obviously, the packaging is different.) If to the texture: since you own a Rouge Volupte, you must have noticed that it is very moist and slippery; in comparison, the Rouge Pur Couture is more like a traditional lipstick--a bit drier in texture, so longer lasting. If to the range of colors: I can't help much there; it appears there are close color matches between the two ranges. Perhaps Rouge Pur Couture No. 1 (Le Rouge) is a good match for Rouge Volupte No. 17?
Answered by: Anonymous
Date published: 2016-06-30

which color is better for 21 to 22 girls? i am chinese...

which color is better for 21 to 22 girls? i am chinese
Asked by: Anonymous
i got 03 and it is amazing!
Answered by: PenelopeY
Date published: 2016-06-30

Is there a real orange/red lipstick in the rouge pur couture collection? I'm looking for light to m...

Is there a real orange/red lipstick in the rouge pur couture collection? I'm looking for light to medium coverage, with plenty of moisture.
Asked by: Anonymous
exilant product. not as "RED" as i had hoped. will by other colors.
Answered by: georgec
Date published: 2016-06-30

Which color and formula is most like older version called:...

Which color and formula is most like older version called: Rouge Pur Shine Sheer Lipstick #30?
Asked by: Anonymous
I think is rouge fuchsia which is amazing and I use it for the last 20 years approxm
Answered by: SilviaW
Date published: 2016-06-30

which lipstick is the true and richest original red?...

which lipstick is the true and richest original red?
Asked by: Anonymous
Number 21 orange sari
Answered by: CarolynS
Date published: 2016-06-30

how did you find the formula? how was the staying power?...

how did you find the formula? how was the staying power?
Asked by: Anonymous
I found it to be nice. I liked it very much. Yes, this lipstick has staying power.
Answered by: MariaP
Date published: 2016-06-30

Are "luminous" colors frosted? Thanks for your help!...

Are "luminous" colors frosted? Thanks for your help!
Asked by: AnnD
No, I don't think thry are frosted. However the color is rich and looks womderful. I like the way the color glides on.
Answered by: Anonymous
Date published: 2016-06-30

Looking for a bronzey color lipstick roughe pur couture?...

Looking for a bronzey color lipstick roughe pur couture?
Asked by: Anonymous
Rouge Pur Couture is a pure rich color but if you are looking for bronze color I would choose the Rouge Volupte' or Rouge Volupte' Perle. They have bronze color with two toned colors from browns, oranges, pinks, and reds.
Answered by: SumeD
Date published: 2016-06-30

where can I buy my YSL no 59 lipstick?...

where can I buy my YSL no 59 lipstick?
Asked by: cindyh
I brought the lipstick no 59 pm a Yvess San Laurent site.
Answered by: Anonymous
Date published: 2016-06-30

luminous fresh pink peach, or impetuous beige in the perle? having troubles deciding. opinions pleas...

luminous fresh pink peach, or impetuous beige in the perle? having troubles deciding. opinions please! would like a peachy long lasting nude that goes with ivory powder/blond teint foundation from YSL. thankyouu
Asked by: SamanthaJ
It's not peach, but try Rose Bergamasque. It goes with everything, and is kind of a rosy peach nude. Kathy .
Answered by: KATHYD
Date published: 2016-06-30

I love the Pur Couture formula. Rich, vibrant and moist. Has anyone tried #23? It looks gorgeous onl...

I love the Pur Couture formula. Rich, vibrant and moist. Has anyone tried #23? It looks gorgeous online - like it might be great for summer.
Asked by: CynthiaR
It looks even gorgeous online just the perfect coral lipstick for summer. I recently purchased this item and totally felt in love with it. Got so many compliments. Have tried many other coral lipsticks but definetely this is my number one.
Answered by: Anonymous
Date published: 2016-06-30

You are calling this a stain, how many hours can one application stay on ?...

You are calling this a stain, how many hours can one application stay on ?
Asked by: JudyM
Judy, I have found that the Rouge Pur Couture lasts and lasts and lasts! I constantly have water, iced tea, or coffee near me during the day, and have found that my lip color stays on for at least three to four hours before having to reapply. I am very happy with my purchase!
Answered by: KerryA
Date published: 2016-06-30

What is your lead content in your lipstick?...

What is your lead content in your lipstick?
Asked by: Anonymous

What is the best liner to use with Rose Tropical #49?...

What is the best liner to use with Rose Tropical #49?
Asked by: Anonymous

What pencil goes best with Taupe Raphael?...

What pencil goes best with Taupe Raphael?
Asked by: Anonymous

Is there any way to find #41 which was later changed to 410? Many of my friends use the same color ...

Is there any way to find #41 which was later changed to 410? Many of my friends use the same color and would buy it.
Asked by: Anonymous

Hi....

Hi. 2. can i pay the price using paypal ?
Asked by: Anonymous

When will #30 Corail Fauviste be available? It's been out of stock at least since April....

When will #30 Corail Fauviste be available? It's been out of stock at least since April.
Asked by: Anonymous

how to buy this ?...

how to buy this ?
Asked by: Anonymous

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am ...

What are the ingrediants in Rouge Pur Couture lipstick in #4?? Thank you for all of your help. I am allergic to artificial blue foodcoloring. If the packaging says Blue 1, Yellow 5, Yellow 6, or Red 40, please tell me.
Asked by: MegM

when is #52 back?...

when is #52 back?
Asked by: XiaoxuD

Where can I find lipstick #74?...

Where can I find lipstick #74?
Asked by: SusanR

What lip liner should I pair with Rose Tropical?...

What lip liner should I pair with Rose Tropical?
Asked by: Anonymous

Will lipstick color ,Pimento, ever come back?...

Will lipstick color ,Pimento, ever come back?
Asked by: lw

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY
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