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Rouge Pur Couture Lipstick

Our first customizable lipstick. Make it yours in three easy steps.

Rouge Pur Couture Lipstick

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Explore the range of YSL shades, updated in real time

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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 154.
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Our first customizable lipstick. Make it yours in three easy steps.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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Keywords

rich and highly pigment color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Our wardrobe of iconic lipsticks deliver rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

Ratings & Reviews
Rated 4 out of 5 by from nice colour I like this color very much, i wish could bu more cooler
Date published: 2018-12-09
Rated 5 out of 5 by from my fav for this winter I brought this a month ago, it's the perfect time to but this one This really brighten up my make up it's not to orange or to red, it;s the right amount for me
Date published: 2018-12-08
Rated 5 out of 5 by from Beautiful red I bought this as a gift for my grand daughter and wound up buying for myself too.
Date published: 2018-12-08
Rated 5 out of 5 by from Great I got this not too long ago and it’s the perfect shade
Date published: 2018-12-07
Rated 5 out of 5 by from The prettiest lipstick you can buy I have about 10 of these lipsticks and they are the prettiest ones I own. They also last long on the lips. These are totally show stoppers for your make up bag or collections
Date published: 2018-12-07
Rated 5 out of 5 by from Excellent It has been the most excellent shopping experience!!!!!!!!!
Date published: 2018-12-04
Rated 1 out of 5 by from Expired product I ordered that product online. Came pretty fast. When tried on, noticed bitter taste, which usually on expired lipsticks. Very disappointed. The color was beautiful.
Date published: 2018-11-30
Rated 5 out of 5 by from The Queen LOVE this product. Purchased the gift set and fell in love with everything in it.
Date published: 2018-11-28
Rated 5 out of 5 by from Natural looking This is a very nice nude color. It gives natural looking.
Date published: 2018-11-28
Rated 5 out of 5 by from lovely lipstick and custom cap the lipstick is smooth and great wear. the pigments are pure. the custom cap is lovely
Date published: 2018-11-27
Rated 5 out of 5 by from Beige Tribute This shade is the PERFECT nude! I always get asked what I have on my lips when I wear this shade. Love!
Date published: 2018-11-27
Rated 5 out of 5 by from Have #42 but have not found it since! I purchased this almost 2 years ago, amazing quality but cannot find the color anymore :(
Date published: 2018-11-26
Rated 5 out of 5 by from As always YSL! As always, luv YSL lipsticks, and this version seems to be more moisture rich and smooth application! The color is also long lasting! Bravo!
Date published: 2018-11-26
Rated 5 out of 5 by from lovely lipstick it stays in my lip for hours and the color is so cool
Date published: 2018-11-24
Rated 5 out of 5 by from Moist and vivid The color is exactly as shown in the photos! It stays on throughout the day and keeps my lips moist
Date published: 2018-11-24
Rated 5 out of 5 by from My best lipstick I bought it a few months ago. I love it, it has become my favorite lipstick. The pigment is so much and hydrates throughout the day, perfect for winter days. I love yslbeauty.
Date published: 2018-11-23
Rated 5 out of 5 by from my wedding lipstick I love the color of this,perfect match for my shoes!lasted the entire day!I will definetly reorder forever
Date published: 2018-11-21
Rated 5 out of 5 by from Best purchase ever Service was great I can’t wait for my package to get here will write another review then
Date published: 2018-11-21
Rated 4 out of 5 by from non drying matte lipstick I purchased my first YSL Lipstick which is the 214 wood on fire, it's matte and loving it. I would love to try other formula and YSL has the best lipstick packaging EVER.
Date published: 2018-11-21
Rated 5 out of 5 by from Gorgeous Lipsticks I love YSL Rouge Pur Couture Lipstick so much! The shades are absolutely stunning & unique to other brands, the application is easy & lasts all day with a touch-up! One of my most favorite lipsticks ever!
Date published: 2018-11-20
Rated 5 out of 5 by from Love ittttt <3 Can't live without YSL!! Super moisturized, last-long, and brighten your skin tone...XOXOXO
Date published: 2018-11-16
Rated 5 out of 5 by from I love the Leopard print. Very good color and packaging is so great. Definitely Will purchase more.
Date published: 2018-11-16
Rated 5 out of 5 by from My Go To! This is my one red lipstick essential. It smells so good that no other brand of lipstick compares.
Date published: 2018-11-10
Rated 1 out of 5 by from Colour not what it looked like The colour I ordered was shade 52, the colour I received was nothing like what it looked like
Date published: 2018-11-05
Rated 3 out of 5 by from Very pretty colors! I bought this as an impulse buy. I saw the color and just had to have it, later when I tried it on, it went on a little streaky. I am not sure if it has been reformulated since then to have more consistent color upon application but I am ok with using mine as a transition color for other lip looks. Love the feel and look of the packaging as well.
Date published: 2018-10-31
Rated 5 out of 5 by from Gorgeous! I bought this and got it immediately into circulation. Love the colour!
Date published: 2018-10-31
Rated 5 out of 5 by from Great lipstick I have this lipstick in Rose Stiletto. Nice rosy pink color that isn’t too wild. I just need one swipe to get full coverage. Very moisturizing yet long wearing. Floral fragrance.
Date published: 2018-10-26
Rated 5 out of 5 by from My best lipstick It’s very good for me and it’s worth it i’m very happy
Date published: 2018-10-26
Rated 4 out of 5 by from It’s moisturizing and a cute color! The color is good for daily uses and it’s not drying. However, it has a unique scent to it I love it.
Date published: 2018-10-25
Rated 5 out of 5 by from Fiery Red is beautiful I am so happy to have the Fiery Red one, looks so great!
Date published: 2018-10-21
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Questions & Answers

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks c...

I have bought ysl lipsticks kajol foundation etc .but I was just wondering that does the lipsticks conatin animal fat ..specially pigs?plz let me know that.
Asked by: SafaN
don't know about pig fat, but i have been using this lipstick for years and absolutely love it - it last virtually all day with one application!
Answered by: DebbieT
Date published: 2016-06-30

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do yo...

Just got the new Kiss and Love Le Rouge and want to know do you use a liner with it? Also, how do you make the look last longer. Very sexy and sassy color...
Asked by: Anonymous
I always use a liner with my lipstick. Sadly I have not found a successful way to make my lipstick last longer.
Answered by: SandraH
Date published: 2016-06-30

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red pat...

Hi, I have the Yves Saint Laurent Extremely YSL Make-Up Essentials Palette Travel Selection (red patent cover) and I absolutely love the colour of the 2nd(from top) lip colour. The description on the box says ROUGE A LEVRES SOLID LIP COLORS SHADES #BOURGOGNE, #ROSE, #ROUGE. Kindly advise on the name of this product? ~ashley
Asked by: ashleyW
It is called Fushia Pink #19.
Answered by: Anonymous
Date published: 2016-06-30

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!...

What is the number/name of the lipstick that Cara Delevingne dresses in the video above? I love it!
Asked by: Anonymous
In the video above Cara dresses a fuchsia lipstick, 56 (Luminous Vanilla) is orange!
Answered by: AnnaC
Date published: 2016-06-30

Will you ever have #74 again? My favorite for years....

Will you ever have #74 again? My favorite for years.
Asked by: Anonymous
Yes, I have bought it on a regular basis, It is moisturizing, and the color seems to compliment many skin tones! I hope you try and enjoy this product!
Answered by: LMJL
Date published: 2016-06-30

Will they ever restock #52 again? If so....how long will it take for them to restock again??...

Will they ever restock #52 again? If so....how long will it take for them to restock again??
Asked by: Anonymous
Wish I could find Orange Sari (Indian Orange) 21!!! Carolyn
Answered by: CarolynS
Date published: 2016-06-30

Is this long lasting?...

Is this long lasting?
Asked by: monicam
Yes it is long lasting and beautiful. I love it
Answered by: DoraV
Date published: 2016-06-30

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?...

Is #12 the white lipstick use as lipstick or does it hv other usage? Like under other lipsticks?
Asked by: MonaY
HI Mona Y... I'm not really sure. I would recommend, though, if you're into Red lips PLEASE try that Rouge Pur Couture. DELICIOUS color, not sticky, not runny or bland. Really rich luscious color.
Answered by: LataniaM
Date published: 2016-06-30

Do you have any more 17?...

Do you have any more 17?
Asked by: Anonymous
Yes why?
Answered by: DeniseC
Date published: 2016-06-30

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?...

I HAVE BEEN USING COLOR #41 (OR 410). cAN'T FIND IT?
Asked by: KATHYN
Find out if is discountinued ,if it is and can't find it anyplace try looking on line , I have for my discountinued ysl lipsticks .
Answered by: NancyM
Date published: 2016-06-30

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge...

I am 40, golden blonde hair, blue eyes, fair/medium skin with pink undertones. I need some YSL Rouge Pur Couture Lipstick color suggestions please?
Asked by: Anonymous
I like the pink number 22
Answered by: MARTINEV
Date published: 2016-06-30

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still ...

My favourite colour is #37 which is a pale apricot colour. I can't find it anywhere. Do you still make it??
Asked by: MicheleP
I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try it
Answered by: Anonymous
Date published: 2016-06-30

do you have small samples????????? very interested in beige tribute....

do you have small samples????????? very interested in beige tribute.
Asked by: Diane StevensP
I do not have any samples but perhaps the company does. I usually try the color in the store. kY
Answered by: Anonymous
Date published: 2016-06-30

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the...

Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.
Asked by: Anonymous
The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret Helfenstein
Answered by: Margareth
Date published: 2016-06-30

What type of lip pencil can we wear with shade le rouge pur couture lipstick?...

What type of lip pencil can we wear with shade le rouge pur couture lipstick?
Asked by: Anonymous
To me, I use any kind as long as the color is close.
Answered by: nancym
Date published: 2016-06-30

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?...

I am looking for ROUGE PUR COUTURE #5. Any suggestions where I can purchase it?
Asked by: ShirleyB
The color is very light,more like a light glosss, so if you are looking for vibrant color, use it with a darker lipstick.
Answered by: MarieF
Date published: 2016-06-30

Will they have 17 rose dahlia again?....can't find it on website...

Will they have 17 rose dahlia again?....can't find it on website
Asked by: Anonymous
Unwed to order 59
Answered by: LindaD
Date published: 2016-06-30

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and do...

Can anyone please tell me where to buy #52???...couldn't find ysl all over the asia countries and does ysl even have cosmetics stores in asia?
Asked by: CathyC
Dear Cathy, As a pricey act of desperation, you can find #52 on eBay. Good luck!
Answered by: Anonymous
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes
Answered by: DanielleS
Date published: 2016-06-30

Do you still have #41?...

Do you still have #41?
Asked by: Anonymous
Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off
Answered by: SWAPNAB
Date published: 2016-06-30

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? w...

I used to have rouge pur 20, it was a darker pink, perfect for olive skin, what is it replaced by? what other colors complement olive skin? Thanks
Asked by: Anonymous
I love# 34. You can change the color using different lip pencils.
Answered by: IreneW
Date published: 2016-06-30

Hi all! I have a Rouge Pur n&deg;120 lipstick. In which year was it lauched?...

Hi all! I have a Rouge Pur n&deg;120 lipstick. In which year was it lauched?
Asked by: MargheritaM
I think 2012 if it is orange.
Answered by: Anonymous
Date published: 2016-06-30

When are you getting the rosy coral #52?...

When are you getting the rosy coral #52?
Asked by: MinK
last x'mas
Answered by: nancym
Date published: 2016-06-30

do you have lipstick #52?...

do you have lipstick #52?
Asked by: Anonymous
No
Answered by: DaniellaR
Date published: 2016-06-30

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin...

What color YSL would look best on me? I have blonde hair, green eyes, light skin (it appears my skin is cool tone as a result of some online quizzes).
Asked by: Anonymous
to hard.... I am blond and use a variety of the light pinks... Just tried a darker color
Answered by: SimoneR
Date published: 2016-06-30

what lipstick is better for light tone skin?...

what lipstick is better for light tone skin?
Asked by: Anonymous
The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.
Answered by: BonnieC
Date published: 2016-06-30

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now...

I have been wearing #34 Rouge Pur for years...and now I can't find it! Aidez-moi!! Is my color now Rouge Pur Couture #34? Merci beaucoup...
Asked by: PaulaL
Try # 340
Answered by: Anonymous
Date published: 2016-06-30

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock...

really love to order #52 however it's sold out all over the countries!!!! when does it back in stock?
Asked by: SujeongL
I just found #52 from Japan still available but can't find in Korea,China,Hong Kong,Singapore and Thailand&hellip;&hellip;
Answered by: DorisP
Date published: 2016-06-30

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the...

In the Very YSL Makeup Palette (Black Edition) - which I think is a Duty Free item only, what is the shade of the second lip colour?
Asked by: EmilyS
The color is true to the picture. It's a vibrant but soft violet pink. Looks great with a tan or lip liner. A must have!
Answered by: Anonymous
Date published: 2016-06-30

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just...

Has anyone tried the Rouge Pur Couture in blanc? They don't have it in store where I live and I just wanted to know if it was white or clear like a balm.
Asked by: sophiaw
The color in red, orange and pink are great. It last long time on my lip. Just a little bit dry for me. But I still like it. It's good for parties and special occasions. And it smells good, too.
Answered by: Anonymous
Date published: 2016-06-30
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