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Rouge Pur Couture Lipstick

Our first customized lipstick: engraving, custom cases, and luxurious shades.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 333.
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Our first customized lipstick: engraving, custom cases, and luxurious shades.

$38.00

  • Step 1: Choose Cap
Personalize this product with a message or monogram.
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$38.00

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YSL BEAUTY REWARDS CLUB Earn 380 PTS
YSL BEAUTY REWARDS CLUB Join the club and get the rewards you deserve. $1 SPENT = 10 POINTS EARNED. JOIN NOW
Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff customized lipstick

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Personalize your wardrobe of iconic lipsticks with complimentary engraving and custom caps. Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Orange Indie 56
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

Inspirations

CUSTOMIZE YOUR ROUGE PUR COUTURE

Make it yours! Customize your Rouge Pur Couture Lipstick and create the ultimate accessory in 3 easy steps. Pick your shade, choose your cap from one of YSL Beauty's iconic designs, and engrave.

Ratings & Reviews
Rated 5 out of 5 by from The perfect red Love this lipstick - the color is perfect, the packaging is gorgeous, and the formula stays on without looking too dry.
Date published: 2019-10-12
Rated 5 out of 5 by from My HolyGrail Lipstick (Limited Edition...Oh No!) I chose this lipstick, No. 123 from the YSL X ZOE KRAVITZ color, based on the website. I had no idea what I was going to get. Sometimes, this color looks like burnt rosewood on me, while other times, it's my lips but better in a nudie-brown. How can something be so sexy and subtle at the same time? I want the whole collection. Sadly, this is Limited Edition...so YSL, if you're reading this, PLEASE consider having No. 123 added in the permanent line. :) This is the perfect FALL color. I like to put on Sarah Harp lip balm, wait a few minutes, and then, put No. 123 right over it. It is one of the most unique colors I own (and I own way too many for one lifetime.) :D
Date published: 2019-10-08
Rated 5 out of 5 by from Perfect Matte Lipstick I recently received my matte couture lipstick and I am IN LOVE with the color (and the fact that it's not over drying). I also purchased different ones as Christmas gifts and I'm sure my family and friends will love the personalization!
Date published: 2019-10-07
Rated 5 out of 5 by from Gifts for My Mom and friends I really like about the color and the texture. It's not too dry as a lipstick.
Date published: 2019-10-01
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Questions & Answers

Hi! What is the nail polish shade that Zoe is wearing in these promotional photos?

Asked by: petitloup
Hi there! We appreciate your interest in the ROUGE PUR COUTURE YSL X ZOË KRAVITZ. Unfortunately, we do not have that information. To find the color that Zoe is wearing, please visit one of our counters. A Beauty Specialist will be happy to help you choose products for your skin type, and introduce you to cosmetics to help you achieve the look you like. Each counter has testers so that you have the opportunity to try each product before you make a purchase. To locate the nearest Yves Saint Laurent Beauté counter, please visit our Store Locator at this link here: http://tinyurl.com/y2ypp2wz. We hope this information helps and you can use this product with great success!
Answered by: Yves Saint Laurent
Date published: 2019-10-04

I can’t believe you discontinued shade #11 Rose Carnation! It was your best shade! I just swatched it last week at Sephora and they were out of stock and I’ve been desperately hunting it down only to discover it is no longer available! So disappointing!

Asked by: Ali20
Hi Allison! We appreciate your interest in the Rouge Pur Couture Lipstick. This specific shade is slowly being phased out. As consumers ourselves we understand how frustrating it can be when a favorite shade is no longer available. However, based on the information given we recommend trying out the shades 06- Rose Bergamasque or 10 Beige Tribute. We hope these shades work out wonderfully for you!
Answered by: Yves Saint Laurent
Date published: 2019-09-30

Will the #11 Rose Carnation be back in stock soon in this lipstick? 

Asked by: Amber
Hi there! We are sorry to tell you that it was discontinued and that we do not have any available for you to purchase. We understand the frustration you must feel concerning the disappearance of a shade which you have enjoyed using. It is never easy for us to make the decision to discontinue any of our products. We truly regret any inconvenience this may have caused you. We do not currently have a replacement product to suggest to you, but our creative teams are hard at work coming up with new and exciting products. Please continue to visit our website to learn about our latest offerings.
Answered by: Yves Saint Laurent
Date published: 2019-09-23

Are these lipsticks going to be available also in Europe? If so, in which countries? 

Asked by: EmmAdriana
Hi there! You have reached the United States Consumer Care Center. We only have knowledge on products sold inside of the United States. Please note that our products vary country to country. We look forward to assisting you in the future.
Answered by: Yves Saint Laurent
Date published: 2019-08-28

Is the YSL x Zoe Kravitz Rouge Pur Couture collection going to be available also in Europe? If so, in which countries?

Asked by: EmmAdriana
Hi there! You have reached the United States Consumer Care Center. We only have knowledge on products sold inside of the United States. Please note that our products vary country to country. We look forward to assisting you in the future.
Answered by: Yves Saint Laurent
Date published: 2019-08-28

What is the best lip liner for 72 - Rouge Vinyle - Satin Finish lipstick?

Asked by: NativeNYer
Hi there! We appreciate your interest in our Rouge Pur Couture Lipstick. Based on the information given we suggest using the shade 3 Prune in the Dessin Des Levres Lip Liner Pencil. This product provides 6 hours of creamy, matte wear, with no transfer, feathering or creasing. For more information about this product, please visit this link here: http://tinyurl.com/y26pro6v. We hope you can try this one out and love it!
Answered by: Yves Saint Laurent
Date published: 2019-08-19

Do your lipsticks contain any fragrance?

Asked by: KateNYC
Hi there! Most of our lipsticks including this one above do contain fragrance. Please reference the ingredient lists of other products for "parfum/fragrance" to be sure. We hope this was helpful!
Answered by: Yves Saint Laurent
Date published: 2019-04-30

are there any similar products you can recommend?

Asked by: Loseimp
Hi there! Thank you for reaching out about our Rouge Pur Couture Lipstick! Based on the lipstick you are using we suggest you try our Rouge Pur Couture The Slim Matte Lipstick. The first super-slim square couture lipstick that provides our most luxurious, ultra-full and longwear matte color yet, in couture inspired shades developed for every skin tone. The non-drying, creamy formula glides on effortlessly and stays put all day. We hope this information is helpful!
Answered by: Yves Saint Laurent
Date published: 2018-12-19
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