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Rouge Pur Couture Lipstick

Rich and luxurious color in satin and matte finishes.

Rouge Pur Couture Lipstick
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Rouge Pur Couture Lipstick

Rouge Pur Couture Lipstick is rated 4.7 out of 5 by 354.
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Rich and luxurious color in satin and matte finishes.

Step 2: Select Finish & Shade
Finish: SATIN MATTE
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  • Step 1: Choose Cap
Personalize this product with a message or monogram.

$38.00

$38.00

$38.00

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or 4 installments of $9.50 by Afterpay ?
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Keywords

rich and highly pigmented color intense hydration and antioxidant care high color payoff

Benefits

Achieve pure color in a satin or matte finish. Hydrospheres and natural extracts provide all-day comfort and hydration.

Type

Lipstick in satin and matte finishes

What it is

Rouge Pur Couture delivers rich and luxurious color in satin and matte finishes.

What it does

In just one stroke, luxurious and highly pigmented color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

YOUR Privileges

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  • - YSL collector-edition gifts
  • - Early access to online exclusives and limited-edition collections

Smooth the lip contour with Touche Éclat before defining it with Dessin des Levres lip liner. Apply Rouge Pur Couture starting at the center of the lip and gliding to the corners. Then reverse the movement for maximum color impact.

find the perfect shade

Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Load more colors
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Load more colors
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340
Le Rouge 01
Rouge Vermillon 04
Rose Bergamasque 06
Le Fuchsia 07
Rose Stiletto 09
Beige Tribute 10
Rose Carnation 11
Le Orange 13
Rose Dahlia 17
Le Fuchsia 19
Rose Celebration 22
Coral Poetique 23
Rose Libertin 26
Fuchsia Innocent 27
Corail Legende 36
Rouge Neon 50
Corail Urbain 51
Rouge Rose 52
Beige Promenade 53
Prune Avenue 54
Load more colors
Pink Rhapsody 57
Mauve Nihiliste 58
Melon Dor 59
Bois De Rose 66
Le Nu 70
Rouge Vinyle 72
Rhythm Red 73
Orange Electro 74
Orange Imagine 201
Rose Crazy 202
Rouge Rock 203
Rouge Scandal 204
Prune Virgin 205
Grenat Satisfaction 206
Rose Perfecto 207
Fuchsia Fetiche 208
Decadent Pink 211
Wood On Fire 214
Lust For Pink 215
Red Clash 216
Rouge Tatouage 219
Crazy Tangerine 220
Rose Ink 221
Black Red Code 222
Corail Anti-Mainstream 223
Rose Illicite 224
Minimal Black 225
Or Cuivre 340

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Ratings & Reviews
Rated 1 out of 5 by from Bad quality I ordered this lipstick with an extra cap and engraving as a gift. Received it in used looking box condition and the lipstick is also have scratched mark inside. Customer service won’t be able to ship the cap I paid for to me in timely matter to make it to the birthday girl. VERY DISAPPOINTED. Can’t believe this was sent from YSL.
Date published: 2020-12-18
Rated 5 out of 5 by from Must have color The prime beige is everything!! Just become one of my go to colors for the season!!
Date published: 2020-12-17
Rated 5 out of 5 by from Must have! I loved the product especially with the engraving feature. It's a perfect gift selection for your friends or family.
Date published: 2020-12-16
Rated 5 out of 5 by from Great Buy My favorite lipstick brand, it has such a creamy texture; glides on like butter. Rich, bold color with a pleasant smell.
Date published: 2020-12-11
Rated 2 out of 5 by from Not for me This is not what i expected, having recently purchased a beautiful lipstick YSL in a different formula. The color is flat, and it has a rose smell. Had I not used it, I would have returned it. If you like a matte formula and are not opposed to scent, it is fine.
Date published: 2020-12-01
Rated 5 out of 5 by from Dramatic Color for any Palette! I love how there is so much variety of color for this line. The texture of the lipstick is light on your lips. Not too oily but not too dry. Very easy to apply. It is the perfect go-to lipstick to have in your repertoire. I have a plum and a nude color and love them both!
Date published: 2020-11-29
Rated 5 out of 5 by from Best Lipstick Ever! I love Rouge Pur Couture lipstick! It has full coverage, but non-drying texture. No other brand has mastered a formula like this!
Date published: 2020-11-28
Rated 5 out of 5 by from love the color I love the color on my medium colored skin. Absolutely in love.
Date published: 2020-11-21
Rated 5 out of 5 by from Love it ! This lipstick stays on all day . Super soft and love the texture!
Date published: 2020-11-13
Rated 5 out of 5 by from beautiful color I like this lipstick, looks bright, beautiful color
Date published: 2020-10-24
Rated 5 out of 5 by from luxury Pure luxury in a tube .Smells very lovely and feels comfortable on.
Date published: 2020-10-17
Rated 5 out of 5 by from Beautiful Lipstick Beautiful Lipstick color & texture. Looks amazing on.
Date published: 2020-10-09
Rated 5 out of 5 by from I bought ysl lipstick in Paris and it is amazing Ysl lipstick is my new favorite French makeup. It is perfect on the lips and wears very well.
Date published: 2020-10-04
Rated 5 out of 5 by from My new look Such a beautiful long lasting lipstick! The color is beautiful and it smells so good .
Date published: 2020-10-02
Rated 5 out of 5 by from Nice I love it , color is cool and I recommend this one.
Date published: 2020-09-28
Rated 5 out of 5 by from Love it! Long lasting and moisturizing! I find may lipsticks are very drying as I age but this lipstick keeps my lips moisturized.
Date published: 2020-09-21
Rated 5 out of 5 by from Rich and moisturizing - Perfect lipstick This is the best lipstick I've purchased. It feels so moisturizing on my dry lips and the color is very rich and long lasting. Beautiful color choices,
Date published: 2020-09-20
Rated 5 out of 5 by from Love the color The pigmentation of the lipstick is amazing !! Definitely would buy it again.
Date published: 2020-09-18
Rated 5 out of 5 by from Very Nice Really like the formula. Like the color (66) and so excited for the engraved zebra cap. Will buy more.
Date published: 2020-09-05
Rated 5 out of 5 by from My Favorite Lipstick of all Time! I love love my rouge put lipstick #52, its the best, I get compliments would not use anything else!
Date published: 2020-09-01
Rated 5 out of 5 by from A Winner Perfect quality. Stays on. Shade a bit darker than expected.
Date published: 2020-08-20
Rated 5 out of 5 by from Happiness in a golden tube! Love color #13! YSL lipsticks are my favorite. Love the bright color and creamy texture. Not drying! During Covid my Facemasks don’t appreciate lipstick Smears on the inside but it washes off quickly! Love these lipsticks. Have been wearing them for at least 20 years!
Date published: 2020-08-16
Rated 5 out of 5 by from Absolutely beautiful!! Love the smooth feel and application. Color is amazing!!
Date published: 2020-08-01
Rated 5 out of 5 by from #19 I’ve worn this fish is for years & passed it on to others who are committed to their blue pink. It goes with everything and lights up my face whether I am tan or not!
Date published: 2020-07-26
Rated 5 out of 5 by from Love #17 Can't help purchasing it. Love the color of number 17.
Date published: 2020-07-26
Rated 5 out of 5 by from 66- Bois de Rose I bought this for my mom and she loves it. It is the perfect natural color for her that is not too red, not too brown, not too light, and not too dark. Although it did arrive slightly soft because of the heat, it kept its texture and shape.
Date published: 2020-07-24
Rated 5 out of 5 by from Beautiful Color! Love it so much! Thanks YSL! Love this lipstick so much! Many colors to choose from! I personally really love the following color, such as #59 MELON DOR, #23 CORAL POETIQUE, #51 CORAIL URBAIN, #36 CORAIL LEGENDE. Those are absolutely gorgeous! Those all are opaque color, moisturize and long lasting! Highly recommended!
Date published: 2020-07-13
Rated 5 out of 5 by from Best ever Awesome lipstick. Does not dry lips, oily and looks great and smooth. Color is great and stays on lips for long. My fav lipstick so far.
Date published: 2020-07-08
Rated 5 out of 5 by from Lipstick Love ysl, awsome color. Have been looking for a lip color like this one
Date published: 2020-07-04
Rated 5 out of 5 by from Love it I own many Ysl lipsticks in lots of colors it very rich and creamy go on in one swipe it moisturizer my lips it don%u2019t stain lips I get more from this brand it all I wear now.
Date published: 2020-07-02
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Questions & Answers

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?...

Can you tell me which lip liner color works best with #28 Rose Boheme lipstick?
Asked by: Anonymous
Hi there! We recommend trying shade Rose Fume in our Dessin Des Levres Lip Liner Pencil. The soft, creamy formula moisturizes the lips and provides a beautiful matte finish. You can find this product here: http://tinyurl.com/y2ls8pv6 We hope you can use this shade with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-10

I am looking for Rouge Pur 34. Can I still get it???...

I am looking for Rouge Pur 34. Can I still get it???
Asked by: Anonymous
Hi there! We regret to inform you that we currently do not have shade 34 available. You can view all the available colors in our lipsticks at this link: http://tinyurl.com/vnzvxu9 We hope you can find another shade that you can enjoy!
Answered by: Yves Saint Laurent
Date published: 2020-02-10

Does this line have spf in it?...

Does this line have spf in it?
Asked by: VictoriaW
Hi there! Our Rouge Pur Couture Lipsticks do not contain SPF. We hope this clarifies your concern!
Answered by: Yves Saint Laurent
Date published: 2020-02-10

I asked today if they would bring back #50 because they have brought so many colors from the origina...

I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you. How many want number #50 back?
Asked by: CarolT
Hi there! We currently have a shade 50 Rouge Neon available in our Rouge Pur Couture line. If this is not the color you are looking for, we invite you to a YSL counter where there are testers available so that you can find a closer shade that you can enjoy. You can find a store near you at this link: http://tinyurl.com/y2ypp2wz We hope you can find a shade that you will love!
Answered by: Yves Saint Laurent
Date published: 2020-02-07

what is the brightest red YSL carries?...

what is the brightest red YSL carries?
Asked by: Anonymous
Hi there! We appreciate you reaching out about Rouge Pur Couture Lipstick. We suggest you try 73- Rhythm Red for a bright red with a satin finish. We do always recommend visiting your nearest counter to ensure this is the perfect shade for you. We hope you can use our products with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-07

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much -...

When is # 34 0r 340 Golden Copper coming back - I am in desperate need of it!! Thank you very much - Grteat color for redheads!!!!! ??????
Asked by: RobertaC
Hi there! Thank you for reaching out about our Rouge Pur Couture Lipstick. Shade 34 is discontinued however shade 340 is available to purchase on our website. We hope this information is helpful!
Answered by: Yves Saint Laurent
Date published: 2020-02-07

i am looking for rouge pur 59? can i still get it?...

i am looking for rouge pur 59? can i still get it?
Asked by: Anonymous
Hi there! Shade 59 Melon Dor in our Rouge Pur Couture is available for purchase on our website. We hope you can always use our products with great satisfaction.
Answered by: Yves Saint Laurent
Date published: 2020-02-07

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I ...

Has anyone found a pure rose pink since Rouge Pur #50 in Sparkling Rose was discontinued in 2008? I liked #10 in Rouge Volupte but that has also been retired. Thank you.
Asked by: CarolT
Hi there! We recommend trying shade 92 Rosewood Supreme in our Rouge Pur Couture Lipstick. If you loved shade 10 Chocolate In Style, we recommend trying shade 47 Beige Blouse in our Rouge Volupte Shine Oil-In-Stick Lipstick. You can find this product here: http://tinyurl.com/yxe7zxgq We hope you can give these shades a try!
Answered by: Yves Saint Laurent
Date published: 2020-02-07

What is the closest shade to the rouge pur 37 that I can no longer find?...

What is the closest shade to the rouge pur 37 that I can no longer find?
Asked by: DelE
Hi there! Thank you for inquiring about our Rouge Pur Couture Lipstick. This rich and highly pigmented color provides intense hydration and antioxidant care. We recommend trying shade 85 Nu Fatal. We hope you can give this shade a try!
Answered by: Yves Saint Laurent
Date published: 2020-02-07

what happen to red taboo #18 ?...

what happen to red taboo #18 ?
Asked by: Anonymous
Hi there! Thanks for reaching out about Rouge Pur Couture Lipstick. We are sorry to tell you this shade has been discontinued and is no longer being manufactured. As consumers ourselves, we understand how disappointing it can be when a favorite product or shade is no longer available. We always suggest to visit one of our counters to find your new favorite product! To find a counter near you here is a link to our store locator http://tinyurl.com/y2ypp2wz. We hope you continue using our products with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

What color has taken the place of Rougr Pur #69 ?...

What color has taken the place of Rougr Pur #69 ?
Asked by: Anonymous
Hi there! Unfortunately, the shade you are inquiring about is no longer available and does not have an exact replacement. You can view the current shades available in our lipsticks here:http://tinyurl.com/vnzvxu9 We hope you can find a different shade that you can enjoy!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years an...

I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??
Asked by: caliv
Hi there! We recommend trying shade 340 Or Cuivre in our Rouge Pur Couture Lipstick as that may be the color that you are looking for. We hope you can use this shade with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?...

Where can I find 410 Yves St Laurent lipstick. Has it been discontinued?
Asked by: BarbaraS
Hi there! We believe you're looking for our Vinyl Cream Lip Stain in shade 410 Fuchsia Live. This product is a high-coverage liquid lip color with ultimate shine, comfort, and all-day wear. You can find it here: http://tinyurl.com/yx84ljur We hope you enjoy using this shade!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?...

Why is rouge pur coutre # 4 and 9 being discontinued? What are the alternatives?
Asked by: Anonymous
Hi there! Our Rouge Pur Couture Lipstick in shade 4 Rouge Vermillon and shade 9 Rose Stiletto are available on our website! We hope you can use these shades with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

delivery will takes one month ?...

delivery will takes one month ?
Asked by: Anonymous
Hi there! Standard Shipping takes 3-5 business days. You can view our shipping policies at this link: http://tinyurl.com/yaob9mnu We hope this clarifies your concern!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

delivery takes one month ?...

delivery takes one month ?
Asked by: Anonymous
Hi there! Standard Shipping takes 3-5 business days. You can view our shipping policies at this link: http://tinyurl.com/yaob9mnu We hope this clarifies your concern!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Hi....

Hi. 2. can i pay the price using paypal ?
Asked by: Anonymous
Hi there! We accept Paypal when placing an order on our website. We hope this clarifies your concern!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

how to buy this ?...

how to buy this ?
Asked by: Anonymous
Hi there! Our Rouge Pur Couture Lipsticks are available in stores and on our website. You can find a store near you at this link: http://tinyurl.com/y2ypp2wz We hope you can use this product with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

when is #52 back?...

when is #52 back?
Asked by: XiaoxuD
Hi there! We're happy to inform you that shade 52, now called Rouge Rose is available for purchase. You can find it on our website! We hope you enjoy using this shade!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

HI...

HI I'm YSL beauty makeup artist…..actually over a hundred customers looking for Couture#52,VAL#105,Gloss Volupte#202 these color in everyday!!!!Specially in ASIA and korean TV show make peoples crazy about these color.When does it back in stock?Hopefully soon…thank you!
Asked by: Anonymous
Hi there! All of the available colors for our lipsticks are on our website. You can find all of these products here: http://tinyurl.com/y7zjgq38 We hope you can find what you're looking for and use it with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?...

When will Rouge Put Couture Lipstick 52 rosy coral be back in stock?
Asked by: LunaC
Hi there! We're happy to inform you that shade 52, now called Rouge Rose is available for purchase. You can find it on our website! We hope you enjoy using this shade!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I do...

Where did my #41 go? It is the only color that I ever wear. I noticed that 34 is now 340, but I don't see a 410.
Asked by: AnnieScottR
Hi there! Unfortunately, shade 42 is no longer available. We understand how disappointing it is when a favorite color is discontinued. Although not an exact replacement, we recommend trying shade 88 Berry Brazel as it is similar in color. We hope you can give this shade a try!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Hi when will have 52 rosy coral?...

Hi when will have 52 rosy coral?
Asked by: Anonymous
Hi there! We're happy to inform you that shade 52, now called Rouge Rose is available for purchase. You can find it on our website! We hope you enjoy using this shade!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time....

52 is my favorite color. I want to when it will be in stock again?. I have been waiting a long time......
Asked by: SHANSHANY
Hi there! You'll be happy to hear that your favorite color, now known as 52 Rouge Rose is available for purchase. We hope you can enjoy using this color!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere...

When will 52 rosy coral be in stock again? Im so desperate for that color :( its sold out everywhere
Asked by: Anonymous
Hi there! You'll be happy to know that shade 52, now called Rouge Rose is available for purchase! We hope you enjoy this luxurious color!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfo...

I am looking for YSL Rouge Pur Couture #39. Is it discontinued? Is there another color that is comfortable to it?
Asked by: ThenaS
Hi there! We regret to inform you that shade 39 is no longer available. We recommend trying shade 89 Prune Power. We hope you can give this shade a try!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?...

I want to get ROUGE PUR COUTURE no52 lipsticks, when will it available?
Asked by: GraceC
Hi there! You'll be happy to know that shade 52 is now know as Rouge Rose and is currently available for purchase. We hope you can use this shade with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(...

Please have 52 rosy coral back soon!?!! Ive been waiting for a long time :(
Asked by: Anonymous
Hi there! We're excited to inform you that shade 52, now known as Rouge Rose is available on our website. We hope you can enjoy using this shade!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please...

Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please tell me you don't have two 17s and please tell me 17 is the most similar one to no.52.
Asked by: RuopinQ
Hi there! You'll be happy to know that shade 52 now called Rouge Rose is available on our website! We hope you can use this shade with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06

I am waiting lipstit 52....

I am waiting lipstit 52. is it commimg?
Asked by: Anonymous
Hi there! We're happy to inform you that the shade you are looking for is now available on our website as 52 Rouge Rose. We hope you can continue to wear this luxurious shade with great success!
Answered by: Yves Saint Laurent
Date published: 2020-02-06
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