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OUR FIGHT AGAINST INTIMATE PARTNER VIOLENCE

IPV is a major societal issue: ​Approximately 1 in 3 women will experience intimate partner violence in their lifetime and only a small proportion of survivors will obtain justice.

Intimate partner violence (IPV) is one of the most common forms of violence against women and includes physical, sexual, financial, and emotional abuse, as well as controlling behaviours by an intimate partner.

Globally, more than 600 million women are living in a country where intimate partner violence is not considered a crime.

Abuse is Not Love has launched as a global program with 3 key partnerships in 2020: En Avant Toute(s) in France, Women’s Aid in the UK, and It’s on Us in the U.S., with more partnerships coming in 2021 in other countries. Through these partnerships, YSL Beauty aims to raise awareness of the seriousness of IPV in order to contribute to meaningful change. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.​

Supporting women, especially when it comes to their independence, is central to the way the brand acts. Intimate Partner Violence hinders the safety, wellbeing and independence of women. It therefore felt very natural to work on an issue that stood in opposition to our core values and beliefs.

Stephan Bezy, International General Manager at YSL Beauty

Abuse is Not Love is built around three key pillars:

Educating 2 million young people on the common signs of IPV through international partnerships

Training YSL Beauty employees and beauty advisors to better understand abusive behaviours and available resources

Funding important academic research on the topic to develop thought-leadership around youth and prevention

OUR KEY PARTNERS

We support prevention programming through local NGOs in our key countries to have concrete impact.

GO DEEPER WITH OUR STORIES

THE 9 SIGNS

If these signs can be detected earlier, we may be able to recognize it better and seek or offer help.

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HARVARD BUSINESS REVIEW PAPER

Our co-authored research on IPV and the importance it has on the workplace

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OUR COMMITMENTS

OURIKA GARDENS

Harvesting natural wonders collectively while supporting the local communities of women for a more sustainable tomorrow.

INSIDE OUR PRODUCTS

Ensuring your safety as our absolute priority.

ENVIRONMENTAL ENGAGEMENTS

Reducing our environmental footprint day by day.

SOCIAL COMMITMENTS

Fighting to prevent intimate partner violence.

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