Rouge Pur Couture

a collection of captivating couture shades that offer each complexion a customized look.

Rouge Pur Couture

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Rouge Pur Couture


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A new-generation lipstick inspired by Monsieur Saint Laurent’s iconic color palette—red, fuchsia and orange—in a collection of captivating couture shades that offer each complexion a customized look. Lips are saturated with intense, stay-true color, thanks to the Coloreveal Technology while natural extracts provide comforting moisture that lasts all day. Provides medium to full coverage with a radiant, satin finish.


6 new shades designed by Lloyd Simmonds,Yves Saint Laurent International Makeup Artist, are: 31 Rose Fusain, 32 Pourpre Carmin, 33 Rouge Narcisse, 34 Brun Abstrait, 35 Rouge Vernis, and 36 Corail Legende

Octyldodecanol, Butyloctyl Salicylate, Stearyl/Ppg-3 Myristyl Ether Dimer Dilinoleate, Neopentyl Glycol Diheptanoate, Pentaerythrityl Tetraisostearate, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Cera Microcristallina (Microcrystalline Wax), Polybutene, Propylene Glycol Dibenzoate, Hydrogenated Coco-Glycerides, Euphorbia Cerifera (Candelilla) Wax, Titanium Dioxide, Silica Dimethyl Silylate, Tocopheryl Acetate, Parfum (Fragrance), Caprylyl Glycol, Aqua (Water), Ammonium Glycyrrhizate, Mannitol , Polyurethane-15, Acacia Senegal Gum, Glyceryl Stearate, Lecithin, Tocopherol, Ascorbyl Palmitate, Butylene Glycol, Rosemary (Rosmarinus Officinalis) Extract , Yeast (Faex) Extract , Daucus Carota Sativa (Carrot) Root Extract, Retinyl Palmitate, Citric Acid [+/- May Contain: Ci 77019 (Mica), Ci 77491 (Iron Oxide), Ci 77891 (Titanium Dioxide), Ci 15850 (Red 7), Ci 15850 (Red 6), Ci 45410 (Red 28 Lake), Ci 77492 (Iron Oxide), Silica, Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 17200 (Red 33 Lake), Ci 75470 (Carmine), Ci 12085 (Red 36), Ci 77499 (Iron Oxide), Ci 15985 (Yellow 6 Lake), Ci 77742 (Manganese Violet), Calcium Sodium Borosilicate, Ci 73360 (Red 30), Synthetic Fluorphlogopite.

Questions and Answers

Rouge Pur Couture
Already Asked: 4 Questions, 15 Answers
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Yves Saint Laurent Beauty Store asked: Why did you choose this?
E V: By far, the best lipstick I have ever used!! Nov 22, 2014
Angela D: Recommended on Pinerest for women my age (61). Sep 18, 2014
Miriam W: I could use a GOOD lipstick that would last all day. We shall see! Jun 17, 2014
Fiona Ka Wan W: This color look so nice! I want to buy the YSL 36 too but after I look for so many pictures......I decided to give this a try! and this is also Limited edition! Feb 23, 2014
Nancy D: Mauve is my favorite lip color. Feb 16, 2014
MARY J: Beauty Style Lips read about the product and knew it was something I would appreciate. Looking forward to receiving and using this lipstick. Mary Feb 5, 2014
Margaret F: I am going to a party and had my face professionally made up and he applied this lipstick and I liked it very much. Dec 21, 2013
Paula W: Love the product. Dec 21, 2013
laurie p: First time trying Rouge Pur Couture. I like what I read about it and I like the color I chose. Dec 3, 2013
Mary R: I love this color! It's flattering and just that tiny bit unique. Nov 23, 2013
Martha B C: I love the color and hope it is as shown because I am not familiar with the lipstick. Oct 28, 2013
Angel B: Trying this for the first time. "On paper" it is perfect Sep 28, 2013
A shopper asked: What happened to #410 lipstick? Feb 4, 2014
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Mary R: I just bought some at the end of November; the texture and color are long lasting and rich. I certainly hope it's still available! Feb 4, 2014
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Valerie P: It is a long lasting lipstick. I like the rich color. I like yves lipstick. Feb 5, 2014
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Valerie P: Feb 4, 2014
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A shopper asked: I used Rouge #410 this color took the place of another same color.

Very dissapointed that is not in stock. Many ladies asking for this color.

Could you tell me why has been discontinued?
Feb 11, 2014
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Carol T asked: I have been wearing YSL lipsticks since 1987 in #3, which was discontinued & then #50 Sparkling Rose. The new Rouge Pur Couture lacks any pure rosy pinks. I had sticker up on #50 but am almost out. I liked #10 in Rouge Volupte, and I do not see that color now. Any suggestions? Thank you. I look best in rosy pinks, not bluish pinks like #19. Oct 9, 2013
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Rouge Pur Couture

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