Wet and Dry Eye Shadow
Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with emblematic harmonies that captivate the eyes.
THE POWER OF WATER
New water-process technology, exclusive to YSL, is the latest discovery in color for pigments more intense and dramatic than ever before!
USE WET FOR A CHROMATIC TRANSFORMATION
Expect the unexpected. Water enhances color pigments in PURE CHROMATICS. When used wet, the water activates the pigments and gives full intensity to their color. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.
Extreme and edgy, the YSL Arty girl pulses within the city. Inspired by the lights of the city and by the underground movements, she dares to wear Steel chrome, Neon Green, Asphalt Black, and Electric Blue for her eyes.