Pure Chromatics

Real makeup artist magic is made easy with emblematic harmonies that captivate the eyes.

Pure Chromatics

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Pure Chromatics


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Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with emblematic harmonies that captivate the eyes.

New water-process technology, exclusive to YSL,  is the latest discovery in color for pigments more intense and dramatic than ever before!
Expect the unexpected. Water enhances color pigments in PURE CHROMATICS. When used wet, the water activates the pigments and gives full intensity to their color. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.

New shades for Spring 2013: No5 and No19


  • -The power of color. An extremely high concentration of pigments and pearls for eye shadow color with maximum intensity. creates incredibly reflective metallic effects when mixed with water. The power of water. Reveals and boosts color intensity. A drop of water transforms the powder into a creamy smooth texture that blends with ease and incomparable comfort. After evaporation, the eye shadow sets perfectly on the skin for an irreproachable, long-lasting hold.

Color Mirror

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    Color mirror

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Questions and Answers

Pure Chromatics
Already Asked: 1 Question, 4 Answers
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Yves Saint Laurent Beauty Store asked: Why did you choose this?
Carey D: I've used it before and loved it. Mar 14, 2015
Kimberly C M: Because I can't get this locally. Have been told it is now discontinued :( (Pure Chromatics 8). So I bought all I could get!!!

I love this eye shadow!!! Please reconsider.
Mar 4, 2015
Marni C: Great combo pack that suits everyone's coloring. My everyday go to that I highly recommend. Slightly shimmery and comfortable. Sep 8, 2014
mari a: because i liked the colors Mar 9, 2014

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Pure Chromatics

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