A positive outlook,
freedom,
this is Yves Saint Laurent’s attitude towards ageing.

YOUTH IS A STATE
OF MIND. IT IS SYNONYMOUS WITH
ASPIRATION, DESIRE, CURIOSITY.
IT IS FIRST AND FOREMOST THE AFFIRMATION
OF AN ATTITUDE.

Yves Saint Laurent's attitude towards time is not just a
formula or a procedure. It coincides with the introduction of
new expressions based not solely on the power of technology,
but on the relationship between technology and mankind,
our ability to excel and to invent our lives, providing us with
endless opportunities.
It is beauty that radiates from within.
It is never fearing our emotions.
Daring to dream.
Daring to speak our minds.
It is confronting our doubts and living out our convictions.

YSL'S NOTION OF TIME IS LIFE IN A CONTINUOUS CYCLE. IT IS FULL OF MEMORIES. IT EMBRACES THE PRESENT, PAST AND FUTURE. IT IS LIFE ITSELF.

With Yves Saint Laurent, women celebrate living in the moment,
aware of all that they have experienced
as well as everything that lies ahead. They draw their strength from an
deal that is based less on standards, and more on the ability of
each individual woman to majestically abolish standards.
Beauty has transformed into amazement and surprise.
Emotion takes precedence.
It is a surprise that never borders on youthful fantasy.
YSL’s notion of time preserves the capacity
to wonder and to never give up.

SCIENCE IS LIFE.
STOP TIME.
NEVER COMPROMISE.
BREAK RULES.